Boot Barn
15345 Barranca Parkway,
Irvine, 92618, CA,
United States
Irvine, 92618, CA,
United States
1 949-453-4400
Retail
Boot Barn Technographics
Boot Barn Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Boot Barn and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 11300 Boot Barn employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Boot Barn has purchased the following applications: SAP R/3 for ERP Financial in 2017, Mitratech TalentReef Recruit 2.0 for Recruiting, Applicant Tracking System in 2017, FreeWheel Strata for Agency Management in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Boot Barn is running and its propensity to invest more and deepen its relationship with SAP , Affirm , Mitratech or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Boot Barn revenues, which have grown to $1.67 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Boot Barn intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Boot Barn Tech Stack and Enterprise Applications
Boot Barn ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP R/3 | ERP Financial | ERP | n/a | 2017 | 2017 |
In 2017, Boot Barn implemented SAP R/3 for ERP Financial to centralize corporate finance and accounting functions across the organization. The implementation positioned SAP R/3 as the primary financial system of record, addressing core accounting workflows and supporting statutory and management reporting needs.
SAP R/3 was configured to support standard financial modules, including general ledger, accounts payable, accounts receivable, and period close and reporting processes, with configuration tailored to retail revenue and cost flows. Configuration work focused on chart of accounts rationalization, posting rules, and financial period control to streamline month end accounting and statutory close activities.
The implementation incorporated reporting and ETL tooling referenced in project engagements, with data extraction and transformation using SSIS, scheduled report distribution through SSRS, and formatted finance reports produced with SAP Crystal Report and Excel for ad hoc analysis. These integrations established a reporting layer that fed finance and accounting stakeholders and downstream business intelligence consumers.
Governance and rollout emphasized finance and accounting ownership, standard operating procedures for financial posting and reconciliation, and report lifecycle governance for Crystal Reports and SSRS artifacts. The deployment narrative positions Boot Barn SAP R/3 ERP Financial as the central finance platform supporting corporate accounting, financial reporting, and operational reporting workflows.
|
|
|
|
|
Payment Processing | ERP |
|
2019 | 2019 |
|
Boot Barn HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mitratech | Legacy | Mitratech TalentReef Recruit 2.0 | Recruiting, Applicant Tracking System | HCM | n/a | 2017 | 2017 |
In 2017 Boot Barn implemented Mitratech TalentReef Recruit 2.0 as its applicant tracking system. Mitratech TalentReef Recruit 2.0 is deployed as the ATS on Boot Barn's public careers site and serves candidate intake and job posting functions under the Recruiting,Applicant Tracking System category. The deployment focuses on career site embedding, application intake workflow, and requisition management for store and corporate hiring.
Configuration aligns with standard Recruiting,Applicant Tracking System capabilities, including job posting distribution, application capture, candidate workflow management, and screening workflow automation to support recruiter and hiring manager processes. Operational coverage centers on Talent Acquisition and store level hiring teams, with Mitratech TalentReef Recruit 2.0 routing applicants from the website into recruiter queues and requisition approval processes. Governance is centered on platform-based hiring workflows and applicant records, positioning Mitratech TalentReef Recruit 2.0 as Boot Barn's primary system of record for applicant processing.
|
|
|
|
|
Workforce Management | HCM |
|
2019 | 2019 |
|
|
|
|
|
Workforce Management | HCM |
|
2019 | 2019 |
|
Boot Barn ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Strata | Agency Management | ERP Services and Operations | n/a | 2014 | 2014 |
In 2014 Boot Barn implemented FreeWheel Strata as its Agency Management application. The retailer is listed as a customer of FreeWheel, A Comcast Company, and the deployment aligns with Agency Management use cases for centralized media planning and campaign operations.
FreeWheel Strata was configured to support campaign lifecycle functions typical of Agency Management, including media planning and scheduling, ad trafficking, inventory management, billing workflows, and campaign reporting. Operational ownership focused on marketing and media-buying teams across Boot Barns United States retail organization, with the implementation intended to consolidate campaign workflow and standardize media operations under a single vendor platform.
|
|
|
|
|
Retail Management | ERP Services and Operations |
|
2014 | 2014 |
|
Boot Barn AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Chatbots and Conversational AI | AI-Powered Application |
|
2020 | 2020 |
|
Boot Barn Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Collaboration | Collaboration |
|
2020 | 2020 |
|
|
|
|
|
Collaboration | Collaboration |
|
2024 | 2024 |
|
Boot Barn eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
eCommerce | eCommerce |
|
2011 | 2011 |
|
|
|
|
|
Personalization and Product Recommendations | eCommerce |
|
2016 | 2016 |
|
|
|
|
|
Personalization and Product Recommendations | eCommerce |
|
2018 | 2018 |
|
|
|
|
|
Shipping Management | eCommerce |
|
2015 | 2015 |
|
Boot Barn SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Warehouse Management | SCM |
|
2021 | 2021 |
|
Boot Barn CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
CRM | CRM |
|
2015 | 2015 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2016 | 2016 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2019 | 2019 |
|
|
|
|
|
Marketing Automation | CRM |
|
2016 | 2016 |
|
|
|
|
|
Marketing Automation | CRM |
|
2018 | 2018 |
|
|
|
|
|
Marketing Automation | CRM |
|
2019 | 2019 |
|
|
|
|
|
Marketing Automation | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Automation | CRM |
|
2021 | 2021 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
Boot Barn ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2016 | 2016 |
|
|
|
|
|
IT Service Management | ITSM |
|
2020 | 2020 |
|
Boot Barn PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Product Lifecycle Management | PLM and Engineering |
|
2024 | 2024 |
|
Boot Barn TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2016 | 2016 |
|
Boot Barn PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Apps Development | PaaS |
|
2022 | 2022 |
|
Boot Barn IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2003 | 2003 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
Boot Barn CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2016 | 2016 |
|
Boot Barn Physical Security
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Video Security Cameras | Physical Security |
|
2016 | 2016 |
|
|
|
|
|
Video Surveillance System | Physical Security |
|
2016 | 2016 |
|
|
|
|
|
Video Surveillance System | Physical Security |
|
2016 | 2016 |
|
|
|
|
|
Video Surveillance System | Physical Security |
|
2016 | 2016 |
|
IT Decision Makers and Key Stakeholders at Boot Barn
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
Chief Financial Officer | CXO | Finance | |
|
|
|
VP IT | VP | IT | |
|
|
|
CEO | CXO | Finance | |
|
|
|
Chief Merchandising Officer | CXO | Finance | |
|
|
|
Human Resources Manager | Manager | HR | |
|
|
|
Director of Payroll Services | Director | Finance | |
|
|
|
Director-Human Resources | Director | HR | |
|
|
|
Human Resources Business Partner | Manager | HR | |
|
|
|
Vice President of Direct To Consumer Operations | VP | Customer Service | |
|
|
|
Assistant Customer Experience Manager | Manager | Customer Service | |
|
|
|
Customer Service Manager | Manager | Customer Service | |
|
|
|
Director of IT | Director | IT | |
|
|
|
Warehouse Operations Manager | Manager | Supply Chain | |
|
|
|
Warehouse Manager | Manager | Supply Chain | |
|
|
|
Head of Fund Financial Reporting Oversight | VP | Marketing | |
|
|
|
Head of LevFin Investment & Fund Manager | Manager | Marketing | |
|
|
|
Senior Fund Manager Assistant | CXO | Marketing | |
|
|
|
CTO | Non Manager | Marketing | |
|
|
|
Director of Loss Prevention | Director | Operations | |
|
|
|
Loss Prevention Manager | Manager | Operations | |
|
|
|
Regional Loss Prevention Manager | Manager | Operations | |
|
Apps Being Evaluated by Boot Barn Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Boot Barn IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Boot Barn digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Boot Barn Technographics
Boot Barn is a Retail organization based in United States,
with around 11300 employees and annual revenues of $1.67 billion.
Boot Barn operates a diverse technology stack with applications such as
SAP R/3, Mitratech TalentReef Recruit 2.0 and FreeWheel Strata,
covering areas like ERP Financial, Recruiting, Applicant Tracking System and Agency Management.
Boot Barn has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Mitratech and FreeWheel, A Comcast Company.
Boot Barn recently adopted applications including
Centric Visual Boards in 2024, Centric PLM in 2024 and Bubble Platform in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Boot Barn’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Boot Barn’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Boot Barn technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.