Boulanger
Boulanger Technographics
Boulanger Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Boulanger and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 9000 Boulanger employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Boulanger has purchased the following applications: SAP S/4 HANA for ERP Financial in 2017, iAdvize Conversational Platform for Chatbots and Conversational AI in 2015, Google Workspace (Formerly Google G-Suite) for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Boulanger is running and its propensity to invest more and deepen its relationship with SAP , Slimstock , iAdvize or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Boulanger revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Boulanger intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Boulanger Tech Stack and Enterprise Applications
Boulanger ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | SAP ERP ECC 6.0 | SAP S/4 HANA | ERP Financial | ERP | PASaPAS | 2017 | 2017 |
In 2017, Boulanger Production migrated its SAP ERP ECC 6.0 environment to SAP S/4 HANA, with implementation executed by PASaPAS. The project targeted Boulanger Production, the Boulanger Group entity responsible for designing own brands sold in stores, and positioned SAP S/4 HANA as the core ERP Financial platform to prepare finance and organizational IS for upcoming transformation.
The implementation configured SAP S/4 HANA as the ERP Financial backbone, focusing on core financial capabilities typical of that category, including general ledger centralization, accounts payable and receivable consolidation, financial close orchestration, and master data harmonization. Workstreams emphasized data migration, chart of accounts rationalization, and the activation of HANA-driven real-time reporting to support finance operations and reporting cadence.
Integration and operational scope concentrated on harmonizing master data and transaction flows between Boulanger Production and group systems, aligning product design inputs with procurement and finance records. Operational coverage included design and product teams, finance and organizational IS, with project activities scoped to ensure transactional integrity across entity boundaries and consistent financial master data for group reporting.
Governance followed PASaPAS delivery methods described as Simple, Secure and Worry Free, with structured change control and organizational alignment led by the Director of Organization and IS. The engagement and subsequent migrations earned PASaPAS an invitation to present at SAPPHIRE NOW in 2019 and the SAP S/4HANA Partner of the Year award, recognitions explicitly tied to their conversion methodology for SAP S/4 HANA.
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Payment Processing | ERP |
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2016 | 2016 |
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Boulanger AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| iAdvize | Legacy | iAdvize Conversational Platform | Chatbots and Conversational AI | AI-Powered Application | n/a | 2015 | 2015 |
In 2015, Boulanger deployed iAdvize Conversational Platform on its public e-commerce website. The iAdvize Conversational Platform provides Chatbots and Conversational AI capabilities to support real-time visitor engagement, proactive messaging, automated bot workflows, and escalation to human agents for customer service and online sales functions.
The implementation is delivered as a web embedded conversational layer on the site, providing conversational widgets, routing logic, session handover, and analytics dashboards to inform consumer interactions. Operational coverage is focused on e-commerce and customer support teams across Boulanger France, with governance and operational ownership aligned to digital commerce and contact center workflows, positioning iAdvize Conversational Platform as the primary conversational interface for Boulanger customer interactions.
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Boulanger Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Boulanger deployed Google Workspace (Formerly Google G-Suite) as its enterprise Collaboration platform across its French operations. The deployment established Google Workspace as the primary productivity and internal communication environment for Boulanger, supporting a workforce of roughly 9,000 employees in retail and corporate roles.
The implementation included core Google Workspace components such as Gmail, Google Drive including shared drives, Google Docs and Sheets, Google Calendar, and Google Meet, with administration centralized through the Google Admin console. Configuration work focused on user provisioning, organizational unit structuring, mailbox and drive access controls, and standard collaboration workflows like document co‑authoring and calendar sharing.
Boulanger Google Workspace (Formerly Google G-Suite) Collaboration supports business functions including corporate communication, marketing and merchandising coordination, and store operations collaboration. Operational coverage emphasized internal teams that manage e-commerce and retail execution, with Google Workspace serving as the collaboration layer tied to content creation and cross functional planning.
Governance relied on Google Workspace administrative controls to enforce account provisioning, group management, and baseline security settings, alongside role based access through organizational units and shared drive policies. Rollout patterns were consistent with a centralized cloud first collaboration model, with local training and staged user adoption to align store and head office workflows.
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Boulanger Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Management | Content Management |
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2019 | 2019 |
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Digital Asset Management | Content Management |
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2021 | 2021 |
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Digital Signing | Content Management |
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2021 | 2021 |
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Boulanger eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2015 | 2015 |
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eCommerce | eCommerce |
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2022 | 2022 |
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Boulanger SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Fleet Management | SCM |
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2020 | 2020 |
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Boulanger CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2009 | 2009 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2011 | 2011 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Boulanger ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2018 | 2018 |
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Application Performance Management | ITSM |
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2019 | 2019 |
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Boulanger PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2022 | 2022 |
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Boulanger IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Boulanger CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Boulanger
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Boulanger Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Boulanger IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Boulanger digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Boulanger Technographics
Boulanger is a Retail organization based in France,
with around 9000 employees and annual revenues of $50.0 million.
Boulanger operates a diverse technology stack with applications such as
SAP S/4 HANA, iAdvize Conversational Platform and Google Workspace (Formerly Google G-Suite),
covering areas like ERP Financial, Chatbots and Conversational AI and Collaboration.
Boulanger has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, iAdvize and Google.
Boulanger recently adopted applications including
Mirakl Marketplace Platform in 2022, Bubble Platform in 2022 and Adobe Experience Manager in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Boulanger’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Boulanger’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Boulanger technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.