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BRD Groupe Societe Generale
Location
Bulevardul Ion Mihalache nr. 1‑7, Sector 1,
Bucharest, 011171,
Romania
Website
https://www.brd.ro/
Phone
40 21 302 616
Artw industry
Banking and Financial Services
Employee
Revenue

BRD Groupe Societe Generale Technographics

BRD Groupe Societe Generale Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by BRD Groupe Societe Generale and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5327 BRD Groupe Societe Generale employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that BRD Groupe Societe Generale has purchased the following applications: TotalSoft Charisma HCM for Core HR in 2015, Olark Live Chat for Chatbots and Conversational AI in 2024, Persoo for Personalization and Product Recommendations in 2022 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems BRD Groupe Societe Generale is running and its propensity to invest more and deepen its relationship with TotalSoft , Olark , Luigis Box Persoo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing BRD Groupe Societe Generale revenues, which have grown to $902.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BRD Groupe Societe Generale intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

BRD Groupe Societe Generale Data, Technology Stack, and Enterprise Applications
HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
TotalSoft Legacy TotalSoft Charisma HCM Core HR HCM n/a 2015 2015
Employee Self Service HCM 2015 2015
Payroll HCM 2008 2008
Recruiting HCM 2014 2015
Succession and Leadership Planning HCM 2014 2015
AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Olark Legacy Olark Live Chat Chatbots and Conversational AI AI-Powered Application n/a 2024 2024
eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Luigis Box Persoo Legacy Persoo Personalization and Product Recommendations eCommerce n/a 2022 2022
In 2022 BRD Groupe Societe Generale implemented Persoo on its public website, deploying a web-focused personalization layer under the Personalization and Product Recommendations category. The Persoo implementation is oriented to deliver individualized content and product recommendations across customer journeys on the BRD site, shaping site-level promotions and on-page product suggestion areas for retail banking visitors. The deployment leverages standard personalization capabilities such as a recommendation engine, visitor segmentation and campaign orchestration, real-time content personalization, and experiment management to control variant delivery and content rules. Persoo is integrated into the website delivery path using client-side and API-driven personalization flows to surface segment-specific banners, product suggestion modules, and contextual content blocks. Operational responsibility centers on digital marketing and online customer experience functions, which use Persoo’s administrative console to define segments, manage campaigns, and configure business rules for content targeting. Governance emphasizes campaign workflow and segmentation controls for iterative personalization, with rollout and content governance executed through Persoo configuration rather than changes to core banking systems.
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Customer Analytics CRM 2024 2024
Marketing Analytics CRM 2024 2024
Marketing Analytics CRM 2024 2024
Marketing Analytics CRM 2024 2024
Marketing Automation CRM 2024 2024
Marketing Automation CRM 2024 2024
Tag Management CRM 2013 2013
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2021 2021
Application Hosting and Computing Services IaaS 2022 2022
Content Delivery Network IaaS 2021 2021
Content Delivery Network IaaS 2021 2021
Database Management IaaS 2023 2023
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Identity and Access Management (IAM) CyberSecurity 2024 2024
IT Decision Makers and Key Stakeholders at BRD Groupe Societe Generale
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by BRD Groupe Societe Generale Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD BRD Groupe Societe Generale Technographics

BRD Groupe Societe Generale is a Banking and Financial Services organization based in Romania, with around 5327 employees and annual revenues of $902.0 million.

BRD Groupe Societe Generale operates a diverse technology stack with applications such as TotalSoft Charisma HCM, Olark Live Chat and Persoo, covering areas like Core HR, Chatbots and Conversational AI and Personalization and Product Recommendations.

BRD Groupe Societe Generale has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as TotalSoft, Olark and Luigis Box Persoo.

BRD Groupe Societe Generale recently adopted applications including Olark Live Chat in 2024, Acoustic Analytics (formerly IBM Tealeaf) in 2024 and Oracle Maxymiser in 2024, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of BRD Groupe Societe Generale’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates BRD Groupe Societe Generale’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete BRD Groupe Societe Generale technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.