Britannia Hotels
Halecroft 253 Hale Road,
Altrincham, WA15 8RE,
United Kingdom
Altrincham, WA15 8RE,
United Kingdom
44 16 1904-8686
Leisure and Hospitality
Britannia Hotels Technographics
Britannia Hotels Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Britannia Hotels and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2175 Britannia Hotels employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Britannia Hotels has purchased the following applications: dotdigital Live Chat for Chatbots and Conversational AI in 2022, dotdigital Engagement Cloud for Customer Engagement in 2019, OneTrust Cookie Consent for Governance, Risk and Compliance in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Britannia Hotels is running and its propensity to invest more and deepen its relationship with dotdigital , SAP , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Britannia Hotels revenues, which have grown to $140.3 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Britannia Hotels intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Britannia Hotels Tech Stack and Enterprise Applications
Britannia Hotels AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| dotdigital | Legacy | dotdigital Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2022 | 2022 |
In 2022, Britannia Hotels deployed dotdigital Live Chat on its public website. The deployment placed dotdigital Live Chat into the company's online guest engagement layer as a Chatbots and Conversational AI application to support web-based customer interactions and booking inquiries.
The dotdigital Live Chat implementation centers on a browser-based chat widget and agent console, leveraging typical Chatbots and Conversational AI capabilities such as proactive messaging, canned responses, session transcript capture, and real-time visitor routing. Configuration work emphasized conversational workflows and message templates to handle pre-stay questions, reservation support, and on-site guest assistance.
No explicit integrations with back-office systems are documented in the provided source, so the implementation functions primarily as a web-facing conversational layer. Operational coverage is focused on the britanniahotels.com website and related booking touchpoints, serving customer service and guest experience teams as the primary business functions.
Governance and operational ownership align with web operations and guest services, including chat moderation, escalation paths, and content governance for message templates and agent handoffs. The implementation is structured to be managed alongside existing digital customer service processes, embedding dotdigital Live Chat as the frontline conversational channel for online guests.
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Britannia Hotels CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| dotdigital | Legacy | dotdigital Engagement Cloud | Customer Engagement | CRM | n/a | 2019 | 2019 |
In 2019, Britannia Hotels implemented dotdigital Engagement Cloud as its Customer Engagement solution on the corporate website. Britannia Hotels uses dotdigital Engagement Cloud for Customer Engagement to support marketing and guest communications across the online booking funnel and onsite engagement channels.
The deployment centers on a cloud SaaS instance of dotdigital Engagement Cloud embedded in the website, capturing onsite behavioral events and email signups to fuel automated campaign workflows. Implementation emphasis included campaign automation, email marketing, segmentation, customer journey orchestration, and onsite forms and tracking, with the marketing and digital teams governing campaign content, segmentation rules, and automation workflows while web instrumentation supplies behavioral signals for targeted messaging and personalization.
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Customer Engagement | CRM |
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2014 | 2014 |
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Customer Experience | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Partner Relationship Management | CRM |
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2011 | 2011 |
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Britannia Hotels TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OneTrust | Legacy | OneTrust Cookie Consent | Governance, Risk and Compliance | TRM | n/a | 2019 | 2019 |
In 2019, Britannia Hotels implemented OneTrust Cookie Consent on their website. The deployment uses OneTrust Cookie Consent within the Governance, Risk and Compliance category to deliver site-level cookie governance across the britanniahotels.com public web properties.
The OneTrust Cookie Consent implementation covers cookie banner and preference center configuration, consent capture and persistent consent logging, and cookie discovery and classification workflows consistent with consent management platforms. Operational scope centers on digital and privacy functions, where the application supports web governance, marketing tag control, and documented consent records for regulatory compliance. Configuration and policy orchestration are implemented at the client script layer to control script loading based on recorded consent states.
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Britannia Hotels IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Britannia Hotels CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Britannia Hotels
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Britannia Hotels Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Britannia Hotels IT executives and key decision makers. This section highlights Britannia Hotels's latest recorded technology evaluations, including Shiji Concept Spa & Golf for Membership Management, Golf Course Management, Reservation and Booking Management on 2025-03-20. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Britannia Hotels digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-03-20 | Britannia Hotels | Evaluated | Shiji Group | Shiji Concept Spa & Golf | Membership Management, Golf Course Management, Reservation and Booking Management | ERP Services and Operations |
FAQ - APPS RUN THE WORLD Britannia Hotels Technographics
Britannia Hotels is a Leisure and Hospitality organization based in United Kingdom,
with around 2175 employees and annual revenues of $140.3 million.
Britannia Hotels operates a diverse technology stack with applications such as
dotdigital Live Chat, dotdigital Engagement Cloud and OneTrust Cookie Consent,
covering areas like Chatbots and Conversational AI, Customer Engagement and Governance, Risk and Compliance.
Britannia Hotels has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as dotdigital and OneTrust.
Britannia Hotels recently adopted applications including
dotdigital Live Chat in 2022, Microsoft Clarity in 2022 and Google Cloud Platform (GCP) in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Britannia Hotels’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Britannia Hotels’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Britannia Hotels technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.