British Airways Leasing Technographics
British Airways Leasing Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by British Airways Leasing and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 British Airways Leasing employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that British Airways Leasing has purchased the following applications: Slack Connect for Collaboration in 2022, Adobe Experience Cloud for Customer Experience in 2018, Dynatrace APM for Application Performance Management in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems British Airways Leasing is running and its propensity to invest more and deepen its relationship with Salesforce , Microsoft , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing British Airways Leasing revenues, which have grown to $11.6 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for British Airways Leasing intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
British Airways Leasing Tech Stack and Enterprise Applications
British Airways Leasing Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Slack Connect | Collaboration | Collaboration | n/a | 2022 | 2022 |
In 2022, British Airways Leasing implemented Slack Connect as its Collaboration platform. The company is using Slack on their website to surface real time messaging and to enable external partner and client engagement alongside internal communications.
The deployment is a cloud hosted Slack Connect workspace configured for a small professional services firm, with workspace administrators managing channel provisioning, guest access, and invitation controls. Functional capabilities implemented include shared channels for external organizations, channels and direct messages for team coordination, and file sharing for client deliverables, aligning Slack Connect with communications and client engagement business functions. Governance covers workspace level administration, channel naming and access controls, and operational usage policies to standardize collaboration across the organization.
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Collaboration | Collaboration |
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2016 | 2016 |
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British Airways Leasing CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Cloud | Customer Experience | CRM | n/a | 2018 | 2018 |
In 2018, British Airways Leasing implemented Adobe Experience Cloud on its website to support Customer Experience. The deployment was web-centric, using Adobe Experience Cloud as a cloud-hosted suite to centralize web content management, campaign asset orchestration, and visitor experience delivery for the public site. The implementation emphasized content authoring, staged publishing, and experience targeting as core capabilities to manage site content and customer-facing digital assets.
Adobe Experience Cloud was configured to provide analytics, personalization, and content publishing workflows aligned with Customer Experience platform patterns. Operational coverage focused on marketing and customer engagement functions, with governance structured around role-based publishing controls, editorial approvals, and campaign scheduling. The project followed standard SaaS configuration patterns for Adobe Experience Cloud and integrated the suite directly with the ba.com website as the primary digital channel.
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Marketing Automation | CRM |
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2022 | 2022 |
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British Airways Leasing ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Dynatrace | Legacy | Dynatrace APM | Application Performance Management | ITSM | n/a | 2016 | 2016 |
In 2016, British Airways Leasing deployed Dynatrace APM to monitor performance and availability of its public website. The implementation uses Dynatrace APM as an Application Performance Management solution to deliver automatic application topology discovery, real user monitoring, and distributed transaction tracing across web requests.
The deployment emphasizes website instrumentation and centralized visibility, with dashboards and alerting configured for web operations and IT support functions. Configuration focused on transaction-level tracing, synthetic monitoring for key user flows, and code level diagnostics to support faster root cause analysis, aligned with common Application Performance Management operational patterns.
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IT Service Management | ITSM |
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2019 | 2019 |
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British Airways Leasing PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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British Airways Leasing IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at British Airways Leasing
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by British Airways Leasing Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-07-02 | British Airways Leasing | Evaluated | Epicor | Epicor iScala | ERP Financial | ERP |