Broadcast Music Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Broadcast Music and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2500 Broadcast Music employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Broadcast Music has purchased the following applications: Cisco Webex Meetings for Audio Video and Web Conferencing in 2017, Packet Tide ExpressionEngine CMS (ex EllisLab) for Web Content Management in 2011, LinkedIn Targeting for Account Based Marketing in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Broadcast Music is running and its propensity to invest more and deepen its relationship with Cisco Systems , Microsoft , Packet Tide or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Broadcast Music revenues, which have grown to $1.34 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Broadcast Music intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Packet Tide | Legacy | Packet Tide ExpressionEngine CMS (ex EllisLab) | Web Content Management | Content Management | n/a | 2011 | 2011 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | LinkedIn Targeting | Account Based Marketing | CRM | n/a | 2017 | 2017 |
In 2017 Broadcast Music implemented LinkedIn Targeting as an Account Based Marketing initiative to reshape outreach to senior executives and concentrate selling motions on named accounts. The LinkedIn Targeting deployment was positioned to reduce high volume cold calling and to increase discovery meeting cadence across sales and business development teams.
The implementation emphasized account selection and persona-level targeting, with LinkedIn Targeting used to surface and engage decision makers through personalized outreach sequencing. Typical Account Based Marketing capabilities were applied, including audience segmentation, message personalization, multichannel prospecting across LinkedIn, email, Skype and conference calling, and engagement tracking tied back to sales workflows.
LinkedIn Targeting was operationalized alongside Salesforce for CRM capture and pipeline management, and Five9 for telephony orchestration, with reps leveraging all available online resources to qualify and convert accounts. The operational coverage focused on sales and client acquisition teams dealing with top-level executive prospects, using LinkedIn Targeting as the primary social touchpoint in a blended outreach cadence.
Governance centered on daily activity targets and quota measurement, with LinkedIn Targeting integrated into the daily outreach cadence. Outcomes recorded in the deployment included slashing more than 100 daily cold calls, generating six new discovery meetings per day on a consistent basis, targeting a minimum of three closed sales per day through coordinated use of Salesforce, Five9 and LinkedIn Targeting, and maintaining an 85 percent success rate toward quota.
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Data Management Platform | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2014 | 2014 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| Date | Company | Status | Vendor | Product | Category | Market |
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