Broadcast Music
Broadcast Music Technographics
Broadcast Music Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Broadcast Music and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2500 Broadcast Music employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Broadcast Music has purchased the following applications: Cisco Webex Meetings for Audio Video and Web Conferencing in 2017, Packet Tide ExpressionEngine CMS (ex EllisLab) for Web Content Management in 2011, LinkedIn Targeting for Account Based Marketing in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Broadcast Music is running and its propensity to invest more and deepen its relationship with Cisco Systems , Microsoft , Packet Tide or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Broadcast Music revenues, which have grown to $1.34 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Broadcast Music intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Broadcast Music Tech Stack and Enterprise Applications
Broadcast Music Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, Broadcast Music implemented Cisco Webex Meetings to provide hosted online meeting capabilities. Cisco Webex Meetings is deployed on BMI’s public website and serves as the organization’s Audio Video and Web Conferencing solution for scheduled and ad hoc sessions.
The deployment leverages core Cisco Webex Meetings capabilities including multiparty video, VoIP and PSTN audio connectivity, screen sharing, scheduling, recording, and host controls. The implementation is configured to launch meetings from pages on the BMI website, enabling external participant access and supporting webinar style and collaborative meeting workflows.
Operational coverage spans corporate communications and external stakeholder engagement across the organization, reflecting typical Audio Video and Web Conferencing use for a 2500 employee media company. Governance is organized around meeting access controls, host and attendee permissions, and recording retention and access policies to manage external access through the website.
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Collaboration | Collaboration |
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2018 | 2018 |
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Broadcast Music Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Packet Tide | Legacy | Packet Tide ExpressionEngine CMS (ex EllisLab) | Web Content Management | Content Management | n/a | 2011 | 2011 |
In 2011 Broadcast Music implemented Packet Tide ExpressionEngine CMS (ex EllisLab) to manage content on its public website. Broadcast Music uses Packet Tide ExpressionEngine CMS as its Web Content Management platform for marketing and editorial content on bmi.com, aligning the application to the companys web publishing and site templating needs.
The implementation leverages ExpressionEngines content modeling and template engine to manage structured channel entries, asset management, and editorial publishing workflows. Configuration emphasizes role based access and approval steps, template driven front end rendering, and extensible add on capacity typical of Web Content Management deployments, with the Packet Tide ExpressionEngine CMS instance providing the central content repository and presentation orchestration.
Operational ownership is centered on web, marketing, and communications teams responsible for content authoring, scheduling, and site updates, while governance focuses on editorial workflows and role segregation for publishing rights. The deployment is scoped to the bmi.com site and is used to control site navigation, content pages, media assets, and template-based rendering across the public web presence.
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Broadcast Music CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | LinkedIn Targeting | Account Based Marketing | CRM | n/a | 2017 | 2017 |
In 2017 Broadcast Music implemented LinkedIn Targeting as an Account Based Marketing initiative to reshape outreach to senior executives and concentrate selling motions on named accounts. The LinkedIn Targeting deployment was positioned to reduce high volume cold calling and to increase discovery meeting cadence across sales and business development teams.
The implementation emphasized account selection and persona-level targeting, with LinkedIn Targeting used to surface and engage decision makers through personalized outreach sequencing. Typical Account Based Marketing capabilities were applied, including audience segmentation, message personalization, multichannel prospecting across LinkedIn, email, Skype and conference calling, and engagement tracking tied back to sales workflows.
LinkedIn Targeting was operationalized alongside Salesforce for CRM capture and pipeline management, and Five9 for telephony orchestration, with reps leveraging all available online resources to qualify and convert accounts. The operational coverage focused on sales and client acquisition teams dealing with top-level executive prospects, using LinkedIn Targeting as the primary social touchpoint in a blended outreach cadence.
Governance centered on daily activity targets and quota measurement, with LinkedIn Targeting integrated into the daily outreach cadence. Outcomes recorded in the deployment included slashing more than 100 daily cold calls, generating six new discovery meetings per day on a consistent basis, targeting a minimum of three closed sales per day through coordinated use of Salesforce, Five9 and LinkedIn Targeting, and maintaining an 85 percent success rate toward quota.
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Data Management Platform | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Broadcast Music IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Broadcast Music CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2014 | 2014 |
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IT Decision Makers and Key Stakeholders at Broadcast Music
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Broadcast Music Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Broadcast Music IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Broadcast Music digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Broadcast Music Technographics
Broadcast Music is a Media organization based in United States,
with around 2500 employees and annual revenues of $1.34 billion.
Broadcast Music operates a diverse technology stack with applications such as
Cisco Webex Meetings, Packet Tide ExpressionEngine CMS (ex EllisLab) and LinkedIn Targeting,
covering areas like Audio Video and Web Conferencing, Web Content Management and Account Based Marketing.
Broadcast Music has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Cisco Systems, Packet Tide and Microsoft.
Broadcast Music recently adopted applications including
Salesforce Sales Cloud in 2021, Salesforce Marketing Cloud in 2020 and Cloudflare CDN in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Broadcast Music’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Broadcast Music’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Broadcast Music technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.