Seattle, 98103, WA,
United States
Brooks_x000D_ Technographics
Brooks_x000D_ Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Brooks_x000D_ and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1800 Brooks_x000D_ employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Brooks_x000D_ has purchased the following applications: SAP Concur Expense for Expense Management in 2012, Lever by Employ for Applicant Tracking System in 2019, Procedureflow for Business Process Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Brooks_x000D_ is running and its propensity to invest more and deepen its relationship with SAP , Apple , PayPal or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Brooks_x000D_ revenues, which have grown to $1.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Brooks_x000D_ intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Brooks_x000D_ Tech Stack and Enterprise Applications
Brooks_x000D_ ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Concur Expense | Expense Management | ERP | n/a | 2012 | 2012 |
In 2012 Brooks implemented SAP Concur Expense to centralize Expense Management and standardize corporate expense reporting. The company engaged external assistance and completed a targeted deployment of SAP Concur Expense to create a single system of record for employee expenses across the organization.
The implementation focused on core Expense Management capabilities, including electronic expense entry, mobile receipt capture, automated approval workflows, policy enforcement, audit trails, and centralized reporting. Configuration work emphasized expense type taxonomy, per diem rules, configurable approval hierarchies, and controls for compliance and expense policy enforcement.
Operational ownership for the SAP Concur Expense deployment landed with finance and accounts payable functions, with process changes introduced to receipts handling, approvals, and expense audit workflows. Governance was established through policy configuration inside SAP Concur Expense and by formalizing approval matrices and audit controls to align expense processing with corporate finance procedures.
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2021 | 2021 |
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Brooks_x000D_ HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Employ | Legacy | Lever by Employ | Applicant Tracking System | HCM | n/a | 2019 | 2019 |
In 2019, Brooks Running implemented Lever by Employ as their Applicant Tracking System. The implementation is visible on their public careers site, where Lever by Employ hosts job postings and captures candidate applications through the company website.
Lever by Employ was configured to support standard Applicant Tracking System capabilities, including job posting and requisition management, candidate profile and pipeline tracking, interview scheduling and feedback capture, and basic reporting and analytics for recruiting activity. The deployment aligns the Lever by Employ application with Brooks Running hiring workflows and pipeline orchestration for requisitions.
Operational ownership sits with Talent Acquisition and HR functions, with the Lever by Employ Applicant Tracking System used to centralize candidate intake from the public careers page and to provide role based access for hiring managers and recruiters. Governance emphasizes structured requisition approval and candidate pipeline controls to standardize hiring processes across Brooks Running in the United States.
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BackGround Screening | HCM |
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2018 | 2018 |
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BackGround Screening | HCM |
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2020 | 2020 |
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Workforce Management | HCM |
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2022 | 2022 |
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Brooks_x000D_ ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Procedureflow | Legacy | Procedureflow | Business Process Management | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020, Brooks Running implemented Procedureflow, a Business Process Management application, to create a single source of truth for customer service processes and accelerate remote onboarding for agents in the United States. The initiative targeted customer service and training teams, consolidating procedural content into a centralized process repository to drive consistency across agent interactions.
Procedureflow was configured to deliver visual procedure flows that document step by step customer service procedures and surface checkpoints for trainer review. Functional capabilities implemented included centralized procedural authoring, role based access to flows, and coach facing adherence assessment features to support remote coaching and standardized training evaluation.
Rollout emphasized remote onboarding workflows and trainer enablement, with trainers using Procedureflow during coaching to assess adherence and consistency. Brooks Running reported cutting onboarding time roughly in half and achieving a 50% reduction in training time, with Procedureflow functioning as the canonical process reference for customer service operations.
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Manufacturing ERP | ERP Services and Operations |
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2007 | 2007 |
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Brooks_x000D_ Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Asset Management | Content Management |
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2021 | 2021 |
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Brooks_x000D_ eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2011 | 2011 |
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eCommerce | eCommerce |
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2014 | 2014 |
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eCommerce | eCommerce |
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2019 | 2019 |
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Personalization and Product Recommendations | eCommerce |
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2017 | 2017 |
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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Product Review Management | eCommerce |
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2011 | 2011 |
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Product Review Management | eCommerce |
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2019 | 2019 |
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Shipping Management | eCommerce |
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2015 | 2015 |
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Brooks_x000D_ SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Demand Forecasting and Planning | SCM |
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2001 | 2001 |
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Brooks_x000D_ CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2013 | 2014 |
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Customer Analytics | CRM |
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2020 | 2020 |
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Customer Data Platform | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2014 | 2014 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Listing Management | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Social Media Management | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2021 | 2021 |
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Brooks_x000D_ EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Environmental, Social, and Governance (ESG) | EPM |
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2023 | 2023 |
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Brooks_x000D_ ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2015 | 2015 |
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Brooks_x000D_ PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Product Lifecycle Management | PLM and Engineering |
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2019 | 2019 |
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Brooks_x000D_ TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Brooks_x000D_ PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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Brooks_x000D_ IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Brooks_x000D_ CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2018 | 2019 |
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IT Decision Makers and Key Stakeholders at Brooks_x000D_
Apps Being Evaluated by Brooks_x000D_ Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||