BRUNSWICK CORPORATION
26125 North Riverwoods Boulevard, Suite 500,
Mettawa, 60045, IL,
United States
Mettawa, 60045, IL,
United States
1 847-735-4700
Professional Services
BRUNSWICK CORPORATION Technographics
BRUNSWICK CORPORATION Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by BRUNSWICK CORPORATION and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 16608 BRUNSWICK CORPORATION employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BRUNSWICK CORPORATION has purchased the following applications: Microsoft Dynamics AX for ERP Financial in 2018, SumTotal Performance for Performance and Goal Management in 2012, Accruent Lucernex for Lease Management in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BRUNSWICK CORPORATION is running and its propensity to invest more and deepen its relationship with Microsoft , SAP , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BRUNSWICK CORPORATION revenues, which have grown to $6.40 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BRUNSWICK CORPORATION intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
BRUNSWICK CORPORATION Tech Stack and Enterprise Applications
BRUNSWICK CORPORATION ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics AX | ERP Financial | ERP | n/a | 2018 | 2018 |
In 2018, Brunswick Corporation implemented Microsoft Dynamics AX as part of an Enterprise Resource Planning Program launched in 2017. Microsoft Dynamics AX was deployed in the ERP Financial category to modernize transactional ERP capabilities supporting the companys international marine and fitness businesses, with a program horizon planned to span a minimum of three years across multiple regions and countries.
The implementation concentrated on core financial management and transactional ERP workflows, including general ledger, accounts payable, accounts receivable, procurement, inventory control and order management configured to support multi-entity accounting and consolidated financial processes. Microsoft Dynamics AX was configured to standardize the chart of accounts, automate transactional posting and enforce centralized financial controls while applying country-specific localization settings required for global operations.
Deployment architecture positioned Microsoft Dynamics AX as the centralized ERP Financial backbone for finance, supply chain and order-to-cash operations across business units and sites, with integration planning for local transactional systems and interfaces. Data consolidation, common master data models and standardized transactional workflows were emphasized to enable consistent processing across regions and business units.
Program governance was executed through the Enterprise Resource Planning Program model, with phased rollouts beginning with international units and coordination via a central program office. Business process reengineering focused on aligning local processes to standardized ERP workflows, and rollout sequencing included country-specific localization and training to manage operational risk during the multi-year implementation.
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ERP Financial | ERP |
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2016 | 2017 |
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ERP Financial | ERP |
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2017 | 2018 |
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ERP Financial | ERP |
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2024 | 2025 |
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ERP Financial | ERP |
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2008 | 2009 |
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Expense Management | ERP |
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2002 | 2002 |
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BRUNSWICK CORPORATION HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cornerstone OnDemand | Legacy | SumTotal Performance | Performance and Goal Management | HCM | n/a | 2012 | 2012 |
In 2012, BRUNSWICK CORPORATION implemented SumTotal Performance in a cloud deployment to standardize performance reviews and align individual goals with corporate objectives across its salaried population in North America. The SumTotal Performance deployment centralized review workflows, standardized goal libraries, and enforced manager approval routing as part of the company's Performance and Goal Management practices, targeting the HR and performance management function. The implementation focused on salaried employees in North America and used the cloud delivery model to provide web access for managers and employees, supporting distributed review cadence and compliance tracking. The project positioned HR as process owner for review execution and goal alignment governance.
Functional capabilities implemented included structured performance review forms, goal setting and alignment workflows, and manager calibration processes consistent with Performance and Goal Management category expectations. Governance and rollout emphasized standardized templates, defined review cadence, and HR oversight for participation and adherence to corporate objectives. The SumTotal Performance deployment achieved over 90% participation in salaried reviews and improved employee understanding of goal to business alignment within the HR/performance process. This BRUNSWICK CORPORATION implementation of SumTotal Performance in the Performance and Goal Management category directly supported HR and performance management workflows.
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Recruiting, Applicant Tracking System | HCM |
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2014 | 2014 |
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Workforce Management | HCM |
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2016 | 2016 |
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BRUNSWICK CORPORATION ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Accruent | Legacy | Accruent Lucernex | Lease Management | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018 Brunswick Corporation implemented Accruent Lucernex as its centralized lease accounting solution, adopting the application under the Lease Management category to address new FASB and IFRS leasing standards and to improve ease of use for accounting teams. Brunswick is a multibillion dollar designer and manufacturer with over 15,000 employees worldwide, and the implementation targeted corporate lease accounting and portfolio oversight across its global operations.
The Accruent Lucernex deployment consolidated lease data into a central lease repository and delivered lease accounting capabilities typical of Lease Management software, including lease abstraction, right of use asset and lease liability calculations, accounting journal generation, and standardized disclosure reporting to support FASB and IFRS compliance. Configuration work focused on aligning amortization schedules and reporting templates to Brunswick accounting policies and on providing role based workflows for lease review and approval.
Operational scope covered finance and accounting and real estate portfolio management, with the implementation integrating lease data flows into corporate financial reporting processes. Integrations were configured to exchange accounting journals and reporting outputs with Brunswick general ledger and financial reporting systems, enabling month end close activities and audit traceability.
Governance changes emphasized centralization of lease records and the creation of standardized lease accounting procedures, with system driven controls for lease modifications and reconciliations. Compliance with the new FASB and IFRS standards and ease of use were stated objectives and guided the rollout, which positioned Accruent Lucernex as the authoritative source for Brunswick lease accounting and reporting.
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BRUNSWICK CORPORATION Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2017 | 2017 |
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BRUNSWICK CORPORATION eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Shipping Management | eCommerce |
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2018 | 2018 |
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BRUNSWICK CORPORATION CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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BRUNSWICK CORPORATION EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Financial Consolidation and Close | EPM |
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2018 | 2018 |
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BRUNSWICK CORPORATION ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2009 | 2009 |
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IT Service Management | ITSM |
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2018 | 2018 |
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BRUNSWICK CORPORATION Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2017 | 2017 |
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BRUNSWICK CORPORATION TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2018 | 2018 |
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Treasury Management | TRM |
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2017 | 2017 |
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BRUNSWICK CORPORATION PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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BRUNSWICK CORPORATION IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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BRUNSWICK CORPORATION CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2014 | 2014 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2021 | 2021 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at BRUNSWICK CORPORATION
| First Name | Last Name | Title | Function | Department | Phone | |
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CFO | CXO | Finance | |
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VP and Controller | VP | Finance | |
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Vice President - Internal Audit | VP | Risk | |
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CIO | CXO | Finance | |
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Director, Corporate IT and Enterprise Shared Services | Director | IT | |
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Procurement Manager | Manager | Procurement | |
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Vice President of Operations | VP | Operations | |
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Financial Controller | Director | Finance | |
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VP Supply Chain | VP | Supply Chain | |
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Senior Director of Purchasing and Product Management | Director | Procurement | |
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CFO | CXO | Finance | |
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Vice President Tax | VP | Finance | |
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Vice President - Tax | VP | Finance | |
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CHRO | CXO | HR | |
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Senior Director,HR Business Partner | Director | HR | |
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Vice President Global Talent | VP | HR | |
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Director, HR Systems and Analytics | Director | HR | |
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IT Director | Director | IT | |
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Talent Acquisition Manager | Manager | HR | |
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Senior Director, HR Business Services and Systems | Director | IT | |
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Executive Vice President and Chief Human Resources Officer | CXO | HR | |
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Finance & Accounting Manager | Manager | Finance | |
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Senior Manager, Global Finance Systems | Manager | IT | |
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Senior Financial Reporting Analyst | Manager | Finance | |
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Director of Finance, Business Acceleration | Director | Finance | |
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Financial Analyst | Manager | Finance | |
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Senior Financial Analyst | Manager | Finance | |
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Technical Accounting Manager | Manager | Finance | |
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Vice President and Chief Information Officer | Digital Services P&L Leader | Manager | IT | |
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Director, Cybersecurity Operations, Engineering, Incident Response, Portfolio Management | Director | Investment | |
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VP - CISO | VP | IT | |
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Senior Director - Cyber Privacy, Compliance & Secure SDLC | Director | Legal | |
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Manager, IT Risk & Compliance | Manager | IT | |
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Salesforce Administrator | Manager | Marketing | |
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Salesforce Administrator | Manager | Marketing | |
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Apps Being Evaluated by BRUNSWICK CORPORATION Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from BRUNSWICK CORPORATION IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the BRUNSWICK CORPORATION digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD BRUNSWICK CORPORATION Technographics
BRUNSWICK CORPORATION is a Professional Services organization based in United States,
with around 16608 employees and annual revenues of $6.40 billion.
BRUNSWICK CORPORATION operates a diverse technology stack with applications such as
Microsoft Dynamics AX, SumTotal Performance and Accruent Lucernex,
covering areas like ERP Financial, Performance and Goal Management and Lease Management.
BRUNSWICK CORPORATION has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Cornerstone OnDemand and Accruent.
BRUNSWICK CORPORATION recently adopted applications including
Oracle Cloud ERP in 2024, The Trade Desk in 2021 and Lucky Orange in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of BRUNSWICK CORPORATION’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates BRUNSWICK CORPORATION’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete BRUNSWICK CORPORATION technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.