Burger King
Burger King Technographics
Burger King Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Burger King and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 34800 Burger King employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Burger King has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2012, Infinite BrassRing ( Formerly IBM Kenexa BrassRing ) for Applicant Tracking System in 2011, TIBCO-based Menu Item Management (MIM) for Restaurant Management in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Burger King is running and its propensity to invest more and deepen its relationship with SAP , Infinite Computer Solutions , Fountain or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Burger King revenues, which have grown to $27.02 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Burger King intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Burger King Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP Financial Management | n/a | 2012 | 2013 |
In 2012, Burger King implemented SAP ERP ECC 6.0 as part of the corporate merger with Tim Hortons. The SAP ERP ECC 6.0 deployment targeted ERP Financial functions and core cross‑module processes in FI, SD, MM and HR to unify finance, procurement, sales order processing and HR record management.
The implementation included detailed role engineering, using the profile generator to create and modify single roles, composite roles and derived roles for modules such as SD, MM, HR and FI. The team performed GRC workstreams including GRC 10.1 Access Control implementation, post installation and setup of MSMP workflow, and the design, development and activation of GRC 10.1 rule sets to govern access requests and approval flows.
Environment and integration work centered on SAP R/3 ECC 6.0 alongside GRC 5.3 and GRC 10.1 Access Control, with support for system integration testing and user acceptance testing to validate end to end processes. User master data creation and security policy development were maintained as part of ongoing operational coverage, ensuring SAP ERP ECC 6.0 aligned with corporate identity and access management practices.
Governance activities included creation of new activity groups to meet segregation of duties requirements, use of authorization reports to obtain overviews of users and permissions, and formalized procedures for password resets and account provisioning. Troubleshooting on R/3 security issues used system traces and error captures to resolve authorization conflicts and tune security objects.
Operational support and staffing were explicitly addressed through hiring resources specialized in SAP Security and Basis to support production operations. The work stream covered resolving production security issues, supporting users, placing new accounts into appropriate groups, and assisting teams with role conflict resolution during ongoing operations.
|
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Infinite Computer Solutions | Legacy | Infinite BrassRing ( Formerly IBM Kenexa BrassRing ) | Applicant Tracking System | HCM | n/a | 2011 | 2011 |
In 2011, Burger King implemented Infinite BrassRing ( Formerly IBM Kenexa BrassRing ) as its Applicant Tracking System. The Infinite BrassRing application is deployed on the Burger King careers website in the United States and is positioned to support corporate talent acquisition and hourly restaurant hiring workflows for recruiting and HR teams.
Configured to manage job postings, candidate application flows, requisition workflows, and standard ATS screening and tracking capabilities, Infinite BrassRing ( Formerly IBM Kenexa BrassRing ) serves recruiting, talent acquisition, and HR operations. Deployment emphasis is on career site integration and candidate lifecycle orchestration, with reporting and workflow configuration providing centralized requisition control and candidate status tracking.
|
 |
|
|
Applicant Tracking System | HCM |
|
2016 | 2016 |
|
|
|
|
|
Payroll | HCM |
|
2011 | 2011 |
|
|
|
|
|
Recruiting Chatbot | HCM |
|
2019 | 2019 |
|
|
|
|
|
Recruiting | HCM |
|
2017 | 2017 |
|
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| TIBCO Software | Legacy | TIBCO-based Menu Item Management (MIM) | Restaurant Management | ERP Services and Operations | n/a | 2015 | 2016 |
In 2015 Burger King deployed TIBCO-based Menu Item Management (MIM) within its Restaurant Management environment to centralize product and menu master data across its global operations. The implementation leverages TIBCO EBX capabilities originating from Orchestra Networks EBX to provide master data and reference data management for menu items and related reference domains.
The configuration focused on a centralized menu item data model, reference data sets for ingredients and attributes, taxonomy and hierarchy management, and built-in stewardship workflows for data creation, validation and approval. TIBCO-based Menu Item Management (MIM) was instrumented to support role-based access and data versioning, aligning with standard master data management patterns for product and menu governance.
Operational coverage emphasized global product and menu data governance, serving as the authoritative source of product/menu information across channels and regions and supporting menu management and product governance functions. Integrations were framed around publishing authoritative reference data to downstream channels and regional operations to ensure consistent representation of menu items.
Governance changes included formalized data stewardship, model-driven reference data control, and workflow-based approvals to enforce data quality and ownership. Reported outcomes for EBX implementations in comparable customers include stronger data governance and more consistent product and menu data across channels and regions.
|
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Analytics and BI | Analytics and BI |
|
2014 | 2018 |
|
|
|
|
|
Analytics and BI | Analytics and BI |
|
2014 | 2018 |
|
|
|
|
|
Data Warehouse | Analytics and BI |
|
2021 | 2022 |
|
|
|
|
|
Process Mining | Analytics and BI |
|
2010 | 2010 |
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Collaboration | Collaboration |
|
2016 | 2016 |
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Content Management | Content Management |
|
2019 | 2019 |
|
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
eCommerce Fraud Protection | eCommerce |
|
2021 | 2021 |
|
|
|
|
|
eCommerce Fraud Protection | eCommerce |
|
2021 | 2021 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Data Platform | CRM |
|
2019 | 2019 |
|
|
|
|
|
Customer Engagement, Customer Loyalty | CRM |
|
2019 | 2019 |
|
|
|
|
|
Customer Experience | CRM |
|
2016 | 2016 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2017 | 2017 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2016 | 2016 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2021 | 2021 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2022 | 2022 |
|
|
|
|
|
Treasury Management | TRM |
|
2011 | 2011 |
|
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2016 | 2016 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Cloud Storage | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2016 | 2016 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at Burger King
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Burger King Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Burger King IT executives and key decision makers. This section highlights Burger King's latest recorded technology evaluations, including ORM Technologies for Account Based Marketing on 2025-10-27 and Mindbody Business for Gym Management on 2025-10-27. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Burger King digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Burger King Technographics
Burger King is a Retail organization based in United States,
with around 34800 employees and annual revenues of $27.02 billion.
Burger King operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, Infinite BrassRing ( Formerly IBM Kenexa BrassRing ) and TIBCO-based Menu Item Management (MIM),
covering areas like ERP Financial, Applicant Tracking System and Restaurant Management.
Burger King has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Infinite Computer Solutions and TIBCO Software.
Burger King recently adopted applications including
VComply in 2022, Amazon Redshift in 2021 and Equifax Kount in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Burger King’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Burger King’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Burger King technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.