Burger King New Zealand
1-7 The Strand,
Auckland, 622,
New Zealand
Auckland, 622,
New Zealand
64 800 425 464
Leisure and Hospitality
Burger King New Zealand Technographics
Burger King New Zealand Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Burger King New Zealand and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1800 Burger King New Zealand employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Burger King New Zealand has purchased the following applications: Teamtailor ATS for Recruiting, Applicant Tracking System in 2021, Sanity for Content Management in 2021, mParticle CDP for Customer Data Platform in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Burger King New Zealand is running and its propensity to invest more and deepen its relationship with Teamtailor , Sanity , Olympic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Burger King New Zealand revenues, which have grown to $400.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Burger King New Zealand intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Burger King New Zealand Tech Stack and Enterprise Applications
Burger King New Zealand HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Teamtailor | Legacy | Teamtailor ATS | Recruiting, Applicant Tracking System | HCM | n/a | 2021 | 2021 |
In 2021 Burger King New Zealand deployed Teamtailor ATS on its public careers site to centralize candidate intake for its New Zealand operations. Teamtailor ATS is implemented as the company Recruiting,Applicant Tracking System supporting job posting, branded careers pages, and applicant submission workflows on bkcareers.co.nz.
The implementation configures Teamtailor ATS with role templates, vacancy publishing, and staged candidate pipelines to support hourly restaurant hiring and corporate talent acquisition. The deployment leverages the application career site capabilities for employer branding, custom application forms, and automated candidate notifications consistent with Recruiting,Applicant Tracking System functionality.
The installation is embedded on Burger King New Zealand public web properties, providing a front end for external applicants and a centralized backend for HR users. Operational coverage focuses on recruitment and talent acquisition across New Zealand locations and corporate functions, with candidate records and pipeline stages managed within Teamtailor ATS.
Governance centers on HR and talent acquisition teams operating standardized job templates and approval workflows and using the ATS to coordinate interview scheduling and candidate communications. The configuration emphasizes consistent hiring processes and centralized candidate data for recruiters and hiring managers without reference to other system integrations.
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Burger King New Zealand Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sanity | Legacy | Sanity | Content Management | Content Management | n/a | 2021 | 2021 |
In 2021, Burger King New Zealand implemented Sanity for Content Management on their public website. Burger King New Zealand uses Sanity for Content Management to manage website content and digital experience across its New Zealand operations.
The implementation centers on Sanity's structured content model and editorial tooling, configured to support modular content blocks, reusable components, a centralized media library, content versioning, and scheduled publishing. Sanity is deployed to provide headless content delivery and content authoring capabilities that separate content management from presentation, enabling editorial teams to compose and update pages without code changes.
Operationally the Sanity implementation is focused on website content workflows, with content editors and marketing stakeholders responsible for authoring and approvals. The deployment relies on content delivery via Sanity APIs to the website, and the configuration emphasizes content models, validation rules, and role based access to enforce publishing controls across editorial users.
Governance around the Sanity Content Management implementation includes defined editorial roles, content review and approval steps, and structured content taxonomy to maintain consistency. The narrative reflects a centralized content platform approach for Burger King New Zealand, where Sanity is the primary Content Management system for web content and digital editorial operations.
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Intelligent Document Processing | Content Management |
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2021 | 2021 |
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Burger King New Zealand CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| mParticle | Legacy | mParticle CDP | Customer Data Platform | CRM | n/a | 2021 | 2021 |
In 2021, Burger King New Zealand implemented mParticle CDP on its website as a Customer Data Platform. The deployment focuses on web instrumentation to capture event level interactions and first party customer attributes, using mParticle CDP to assemble persistent customer profiles and maintain structured event schemas. The implementation centralizes web sourced customer data to support marketing and analytics functions within Burger King New Zealand.
Implemented functional modules include event ingestion, profile unification and identity resolution, audience building, and schema governance, reflecting core Customer Data Platform capabilities. The operational scope centers on the corporate website, surfacing unified customer profiles for marketing, CRM workflows, and analytics teams across the New Zealand operation. Governance emphasis is on centralized schema control and consent aligned data collection to manage web data capture and operationalize profile driven marketing.
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Customer Engagement, Customer Loyalty | CRM |
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2019 | 2019 |
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Burger King New Zealand ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2014 | 2014 |
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Burger King New Zealand PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2021 | 2021 |
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Burger King New Zealand IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Cloud Storage | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Burger King New Zealand CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Burger King New Zealand
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Burger King New Zealand Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Burger King New Zealand IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Burger King New Zealand digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Burger King New Zealand Technographics
Burger King New Zealand is a Leisure and Hospitality organization based in New Zealand,
with around 1800 employees and annual revenues of $400.0 million.
Burger King New Zealand operates a diverse technology stack with applications such as
Teamtailor ATS, Sanity and mParticle CDP,
covering areas like Recruiting, Applicant Tracking System, Content Management and Customer Data Platform.
Burger King New Zealand has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Teamtailor, Sanity and mParticle.
Burger King New Zealand recently adopted applications including
Amazon CloudFront in 2022, Teamtailor ATS in 2021 and Sanity in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Burger King New Zealand’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Burger King New Zealand’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Burger King New Zealand technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.