Gurugram, 122001,
India
CARS24 Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by CARS24 and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6000 CARS24 employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that CARS24 has purchased the following applications: Google Pay for Payment Processing in 2024, Refyne for Earned Wage Access in 2021, GumGum for Artificial Intelligence Marketing in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems CARS24 is running and its propensity to invest more and deepen its relationship with Google , Refyne , GumGum or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing CARS24 revenues, which have grown to $660.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for CARS24 intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Pay | Payment Processing | ERP Financial Management | n/a | 2024 | 2024 |
|
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Refyne | Legacy | Refyne | Earned Wage Access | HCM | n/a | 2021 | 2021 |
In 2021, CARS24 implemented Refyne to provide employees on demand access to earned wages under the Earned Wage Access category. The deployment introduced Refyne's Earned Wage Access application alongside CARS24 payroll operations in India, enabling near real time access to accrued pay and managed disbursement workflows. Press coverage identifies CARS24 among employers using Refyne to deliver employee financial wellbeing services. The implementation emphasized HR and payroll integration, with Refyne configured to interface with CARS24 payroll systems to support employee enrollment, authorization workflows, payroll reconciliation, and payout orchestration consistent with Earned Wage Access functional practice. Configuration included controls for eligibility and advance limits, reporting to HR and finance for payroll close and reconciliation, and automated settlement routines between payroll cycles and on demand withdrawals. The technical focus centered on secure payroll data exchange and automation of disbursement processes to reduce manual reconciliation effort. Operational scope covered CARS24 employees in India and impacted HR, payroll, finance, and employee benefits processes, which required updated governance and support workflows for early wage access. The program was aimed at improving workforce financial wellbeing and reducing reliance on high cost credit, as noted in public reporting. Governance steps included establishing authorization rules, reconciliation routines, and HR support processes for enrollments and employee inquiries.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2024 | 2024 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Analytics and BI | Analytics and BI |
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2017 | 2017 |
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Analytics and BI | Analytics and BI |
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2024 | 2024 |
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Analytics and BI | Analytics and BI |
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2020 | 2020 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Call Center | CRM |
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2022 | 2022 |
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Customer Engagement | CRM |
|
2019 | 2019 |
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Customer Experience | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2024 | 2024 |
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Digital Advertising Platform | CRM |
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2024 | 2024 |
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Digital Advertising Platform | CRM |
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2024 | 2024 |
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Digital Advertising Platform | CRM |
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2024 | 2024 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2024 | 2024 |
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Tag Management | CRM |
|
2015 | 2015 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Performance Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2023 | 2023 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
|
Transactional Email | PaaS |
|
2015 | 2015 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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| Date | Company | Status | Vendor | Product | Category | Market |
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