Carters
Phipps Tower, 3438 Peachtree Road NE, Suite 1800,
Atlanta, 30326, GA,
United States
Atlanta, 30326, GA,
United States
1 678-791-1000
Retail
Carters Technographics
Carters Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Carters and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 15350 Carters employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Carters has purchased the following applications: SAP S/4 HANA Finance for ERP Financial in 2015, ADP Enterprise HR for Core HR in 2014, FreeWheel Demandsuite for Agency Management in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Carters is running and its propensity to invest more and deepen its relationship with SAP , IgniteTech , PayPal or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Carters revenues, which have grown to $2.84 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Carters intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Carters Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4 HANA Finance | ERP Financial | ERP Financial Management | n/a | 2015 | 2015 |
In 2015, Carters implemented SAP S/4 HANA Finance as an ERP Financial solution to drive a complete finance transformation across the enterprise. The program centralized core financial management activities and established SAP S/4 HANA Finance as the primary system for accounting and financial close operations.
Configuration work focused on standard ERP Financial functional capabilities including General Ledger, Accounts Payable, Accounts Receivable, Asset Accounting, Financial Close and Consolidation, Cost Controlling, Treasury, and Financial Planning and Analysis. The deployment emphasized modern ledger models and standardized financial master data, chart of accounts, and accounting policies to support consistent transactional processing and statutory reporting.
Operational coverage for the implementation targeted corporate finance, accounting, tax, treasury, and FP&A organizations, positioning SAP S/4 HANA Finance as the enterprise finance backbone. Functional workflows implemented included month end and period close orchestration, intercompany accounting processes, fixed asset lifecycle management, and integrated financial planning workflows.
Governance attention centered on centralized process controls, standardized close workflows, role based access controls, and procedural alignment to new accounting constructs within SAP S/4 HANA Finance. The scope and structure of the rollout reflect a comprehensive replatforming of finance operations under the ERP Financial application.
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ERP Financial | ERP Financial Management |
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2005 | 2005 |
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Expense Management | ERP Financial Management |
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2014 | 2014 |
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Payment Processing | ERP Financial Management |
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2016 | 2016 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ADP | Legacy | ADP Enterprise HR | Core HR | HCM | n/a | 2014 | 2014 |
In 2014, Carters implemented ADP Enterprise HR. ADP Enterprise HR was deployed as the company Core HR system to centralize employee records and HR workflows for its 15,350 employee base in the United States.
The deployment configured Core HR capabilities typical for enterprise human resources, including a centralized employee master, organizational hierarchy management, position and job data, and workflow-driven lifecycle processes for hiring, transfers and separations. Implementation workstreams emphasized data model alignment and role-based access to ensure consistent personnel records and controlled change management across HR operations.
ADP Enterprise HR was integrated with a set of adjacent systems to preserve operational continuity, including ADP Enterprise V5 and ADP eTime for time capture and workforce synchronization, Concur T&E for expense and travel records, Infor Masterpiece for merchandising and workforce interfaces, and reporting layers using Business Objects Reporting and ADP Reporting. These integrations supported end-to-end data flows between timekeeping, expense, merchandising and HR reporting environments.
Governance focused on establishing a single source of truth for employee data, instituting workflow approvals for master data changes, and routing standardized feeds to Business Objects Reporting and ADP Reporting to support finance and HR analytics. The rollout concentrated on centralizing HR data and orchestrating upstream and downstream integrations while maintaining system-to-system interfaces for operational continuity.
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Core HR | HCM |
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2023 | 2023 |
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Recruiting Chatbot | HCM |
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2023 | 2023 |
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Recruiting, Applicant Tracking System | HCM |
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2023 | 2023 |
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Time and Attendance | HCM |
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2018 | 2018 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2024 | 2024 |
In 2024, Carters implemented FreeWheel Demandsuite to manage agency-driven digital demand on its ecommerce website. The deployment uses FreeWheel Demandsuite within the Agency Management category to centralize campaign orchestration and agency relationships across the retailer's online properties.
Configuration focused on core agency management capabilities, including campaign management, creative trafficking, inventory controls, and consolidated reporting aligned to programmatic and direct demand workflows. FreeWheel Demandsuite was instrumented to host demand configurations, pricing logic, and allocation rules while providing unified reporting feeds for digital measurement and campaign pacing.
Integration occurred at the website level, embedding demand endpoints and ad tags into Carters' ecommerce pages and linking the application to the retailer's ad delivery and analytics layers for measurement and pacing. Operational ownership is positioned with digital marketing and ad operations, impacting agency relations, media operations, and onsite monetization controls.
Governance introduced centralized campaign workflows and role-based access for agencies and internal teams, with staged activation across site sections to limit operational disruption. The description reflects Carters FreeWheel Demandsuite implementation, Agency Management scope, and a web-first deployment footprint.
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Assortment Planning | ERP Services and Operations |
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2016 | 2016 |
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Real Estate Property Management | ERP Services and Operations |
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2017 | 2017 |
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Retail Management | ERP Services and Operations |
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2011 | 2012 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2012 | 2012 |
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Chatbots and Conversational AI | AI-Powered Application |
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2018 | 2018 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2013 | 2018 |
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Analytics and BI | Analytics and BI |
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2009 | 2018 |
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Analytics and BI | Analytics and BI |
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2016 | 2018 |
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Data Warehouse | Analytics and BI |
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2019 | 2019 |
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Data Warehouse | Analytics and BI |
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2019 | 2019 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2017 | 2017 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application, Web and Enterprise Search | Content Management |
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2021 | 2021 |
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Digital Asset Management | Content Management |
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2021 | 2021 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce Fraud Protection | eCommerce |
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2020 | 2020 |
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eCommerce Fraud Protection | eCommerce |
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2020 | 2020 |
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eCommerce | eCommerce |
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2010 | 2010 |
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eCommerce | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2015 | 2015 |
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Personalization and Product Recommendations | eCommerce |
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2015 | 2015 |
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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Shipping Management | eCommerce |
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2018 | 2018 |
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Shipping Management | eCommerce |
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2015 | 2015 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Analytics | CRM |
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2011 | 2011 |
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Customer Analytics | CRM |
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2019 | 2019 |
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Customer Engagement | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Partner Relationship Management | CRM |
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2017 | 2017 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2016 | 2016 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2017 | 2017 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2016 | 2016 |
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Application Performance Management | ITSM |
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2017 | 2017 |
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IT Service Management | ITSM |
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2018 | 2018 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Supplier Relationship Management | Procurement |
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2016 | 2016 |
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SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Incentive Compensation Management | SPM |
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2017 | 2017 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2018 | 2018 |
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Extract, Transform, and Load (ETL), Data Replication | PaaS |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Backup as a Service (BaaS) | IaaS |
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2013 | 2013 |
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Cloud Storage | IaaS |
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2020 | 2020 |
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Cloud Storage | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Data Warehouse Appliance | IaaS |
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2019 | 2019 |
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Database Management | IaaS |
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2018 | 2018 |
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Network Management and Monitoring | IaaS |
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2016 | 2016 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Carters
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Carters Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Carters Technographics
Carters is a Retail organization based in United States,
with around 15350 employees and annual revenues of $2.84 billion.
Carters operates a diverse technology stack with applications such as
SAP S/4 HANA Finance, ADP Enterprise HR and FreeWheel Demandsuite,
covering areas like ERP Financial, Core HR and Agency Management.
Carters has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, ADP and FreeWheel, A Comcast Company.
Carters recently adopted applications including
FreeWheel Demandsuite in 2024, Workday HCM in 2023 and Paradox Olivia Chatbot in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Carters’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Carters’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Carters technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.