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Ireland
CarTrawler Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by CarTrawler and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 400 CarTrawler employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that CarTrawler has purchased the following applications: Sage People (ex Fairsail) for Core HR in 2018, GumGum for Artificial Intelligence Marketing in 2015, Snowflake Data Warehouse for Data Warehouse in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems CarTrawler is running and its propensity to invest more and deepen its relationship with Sage , GumGum , ServisBOT or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing CarTrawler revenues, which have grown to $189.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for CarTrawler intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sage | Legacy | Sage People (ex Fairsail) | Core HR | HCM | n/a | 2018 | 2018 |
In 2018, CarTrawler implemented Sage People in the Core HR category. The deployment provisioned Sage People as the central HRIS to prepare, update and maintain all employee data and documentation for the company’s approximately 400 employees, positioning Sage People as the authoritative system of record for personnel information.
Sage People was configured to capture core employee master data, maintain personnel documentation in a centralized repository, and support standard HR administrative workflows for record creation and updates. Implementation work focused on data model configuration, document management for employee files, role based access to records, and audit trail capabilities consistent with Core HR system responsibilities.
Operational ownership centered on HR and people operations teams who use Sage People daily to manage employee profiles, contractual documents and position data. Governance controls were implemented to enforce permissions, data quality checks, and record retention policies, with the HRIS used as the primary source for employee documentation and ongoing personnel data maintenance.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2015 | 2015 |
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Chatbots and Conversational AI | AI-Powered Application |
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2020 | 2020 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Snowflake | Legacy | Snowflake Data Warehouse | Data Warehouse | Analytics and BI | n/a | 2020 | 2020 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2015 | 2015 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Call Center | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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