CarTrawler
Unit 8, Dundrum Business Park, Dundrum Rd,
Dublin, D14 KX83,
Ireland
Dublin, D14 KX83,
Ireland
353 1499-9600
Professional Services
CarTrawler Technographics
CarTrawler Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by CarTrawler and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 400 CarTrawler employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that CarTrawler has purchased the following applications: Sage People (ex Fairsail) for Core HR in 2018, GumGum for Artificial Intelligence Marketing in 2015, Snowflake Data Warehouse for Data Warehouse in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems CarTrawler is running and its propensity to invest more and deepen its relationship with Sage , GumGum , ServisBOT or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing CarTrawler revenues, which have grown to $189.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for CarTrawler intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CarTrawler Tech Stack and Enterprise Applications
CarTrawler HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Sage | Legacy | Sage People (ex Fairsail) | Core HR | HCM | n/a | 2018 | 2018 |
In 2018, CarTrawler implemented Sage People in the Core HR category. The deployment provisioned Sage People as the central HRIS to prepare, update and maintain all employee data and documentation for the company’s approximately 400 employees, positioning Sage People as the authoritative system of record for personnel information.
Sage People was configured to capture core employee master data, maintain personnel documentation in a centralized repository, and support standard HR administrative workflows for record creation and updates. Implementation work focused on data model configuration, document management for employee files, role based access to records, and audit trail capabilities consistent with Core HR system responsibilities.
Operational ownership centered on HR and people operations teams who use Sage People daily to manage employee profiles, contractual documents and position data. Governance controls were implemented to enforce permissions, data quality checks, and record retention policies, with the HRIS used as the primary source for employee documentation and ongoing personnel data maintenance.
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CarTrawler AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2015 | 2015 |
In 2015 CarTrawler deployed GumGum on its public website as an Artificial Intelligence Marketing application to support on-site advertising and contextual audience engagement. The deployment placed GumGum directly into customer-facing pages on CarTrawler.com, aligning the vendor application with the companys digital marketing and customer acquisition channels.
GumGum was used for its contextual intelligence and visual advertising capabilities, leveraging content analysis to surface contextually relevant ad inventory and visual creative within page content. Implementation details for GumGum at CarTrawler reflect category-aligned workflows such as contextual targeting, creative placement, and measurement instrumentation tied to site content and user sessions.
Operational coverage focused on the web channel, with the digital marketing function and web operations owning configuration and campaign controls. The implementation required site-level integration to deliver GumGum assets and to coordinate campaign tagging and audience signals across CarTrawler.com, preserving a single point of delivery for contextual ads and visual units.
Governance and rollout were organized around marketing operations processes for campaign setup, ongoing tuning, and content alignment, with web publishing workflows updated to include GumGum delivery tags and configuration. The record indicates the application in use on the website, with GumGum functioning as CarTrawlers Artificial Intelligence Marketing solution for on-site contextual advertising and visual targeting.
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Chatbots and Conversational AI | AI-Powered Application |
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2020 | 2020 |
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CarTrawler Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Snowflake | Legacy | Snowflake Data Warehouse | Data Warehouse | Analytics and BI | n/a | 2020 | 2020 |
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CarTrawler Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2015 | 2015 |
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CarTrawler CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Call Center | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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CarTrawler IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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CarTrawler CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at CarTrawler
| First Name | Last Name | Title | Function | Department | Phone | |
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Chief Financial Officer | CXO | Finance | |
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Director of Finance | Director | Finance | |
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Financial Planning and Analysis Manager | Manager | Finance | |
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Group Financial Controller | Director | Finance | |
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Apps Being Evaluated by CarTrawler Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from CarTrawler IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the CarTrawler digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD CarTrawler Technographics
CarTrawler is a Professional Services organization based in Ireland,
with around 400 employees and annual revenues of $189.0 million.
CarTrawler operates a diverse technology stack with applications such as
Sage People (ex Fairsail), GumGum and Snowflake Data Warehouse,
covering areas like Core HR, Artificial Intelligence Marketing and Data Warehouse.
CarTrawler has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Sage, GumGum and Snowflake.
CarTrawler recently adopted applications including
Salesforce Sales Cloud in 2021, ServisBOT AI Bot in 2020 and Snowflake Data Warehouse in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of CarTrawler’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates CarTrawler’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete CarTrawler technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.