Celcom
No. 6, Persiaran Barat, Seksyen 52,
Petaling Jaya, 46200,
Malaysia
Petaling Jaya, 46200,
Malaysia
603 7200 2222
Communications
Celcom Technographics
Celcom Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Celcom and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4200 Celcom employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Celcom has purchased the following applications: SAP Concur Expense for Expense Management in 2018, Accendo TalentPulse for Talent Assessment in 2019, NetCracker BSS/OSS for OSS/BSS in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Celcom is running and its propensity to invest more and deepen its relationship with SAP , Accendo Technologies , NEC Corporation or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Celcom revenues, which have grown to $1.35 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Celcom intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Celcom Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Concur Expense | Expense Management | ERP Financial Management | n/a | 2018 | 2018 |
In 2018, Celcom Axiata Berhad, doing business as Celcom, implemented SAP Concur Expense as its cloud-based Expense Management solution. The initiative focused on automating employee expense claims and improving compliance under the Human Capital Transformation program in Malaysia.
The deployment included Concur Expense, Concur Request, Concur Intelligence, Concur Audit, and Concur Budget. Configuration work emphasized automated expense capture, policy enforcement, electronic approval workflows, audit controls, and budget governance consistent with Expense Management functional workflows.
Operational coverage centered on human capital and finance functions, with the rollout addressing expense claim processing, compliance monitoring, and audit operations across Celcom’s Malaysian sites. The cloud SaaS architecture centralized expense administration and standardization for employee-driven spend processes.
Governance and process restructuring introduced stronger policy enforcement and automated audit gates, which management reported removed sources of human error, returned hours of lost productivity to personnel, and cut non-compliant claims to less than 8 percent while reducing costs.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Accendo Technologies | Legacy | Accendo TalentPulse | Talent Assessment | HCM | n/a | 2019 | 2019 |
In 2019 Celcom implemented Accendo TalentPulse. Celcom is a communications company based in Malaysia with approximately 4,200 employees, and the deployment was led with vendor Accendo Technologies to introduce a centralized talent and workforce insights capability.
Accendo TalentPulse was configured to deliver pulse surveying, engagement analytics, talent diagnostics, and reporting, with role based access for HR leaders and people managers. Configuration work focused on survey cadence, dashboarding for manager and HR views, and standard analytics pipelines to operationalize workforce signals across talent and engagement workflows.
The roll out covered HR and people management functions and incorporated integrations with Celcom HR systems for employee population and reporting feeds, while governance established regular cadence for surveys and analytics driven decision workflows. Former CEO Michael Kuehner noted the method can be used as a wonderful transformational tool within organizations large and small.
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| NEC Corporation | Legacy | NetCracker BSS/OSS | OSS/BSS | ERP Services and Operations | n/a | 2013 | 2014 |
In 2013 Celcom implemented NetCracker BSS/OSS to provide a unified OSS/BSS platform for its communications operations. The NetCracker BSS/OSS engagement is listed by the vendor as a customer reference and indicates a focused deployment of carrier-grade OSS/BSS capabilities for Celcom.
The implementation centered on modular BSS and OSS functions, including billing and revenue management, service provisioning and order management, customer management, network inventory and service assurance, and mediation and rating components. The NetCracker BSS/OSS configuration emphasized real-time processing and convergent billing workflows common to OSS/BSS platforms, enabling orchestration of order-to-activation and assurance processes.
Operational scope covered core business functions such as billing, customer care, product and service provisioning, and network operations, with governance aligned to centralize operational workflows and enforce consistent service lifecycle processes. Deployment narratives point to platform-level configuration and workflow rationalization typical for communications service providers, with formalized operational ownership across the affected departments.
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Point Of Sale | ERP Services and Operations |
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2012 | 2012 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2020 | 2020 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Asset Management | Content Management |
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2020 | 2020 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2018 | 2018 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Inventory Management | SCM |
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2012 | 2012 |
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Inventory Management | SCM |
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2012 | 2012 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2012 | 2012 |
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Customer Experience | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Interactive Voice Response (IVR) | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Tag Management | CRM |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Open-Source Database | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Celcom
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Celcom Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Celcom IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Celcom digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Celcom Technographics
Celcom is a Communications organization based in Malaysia,
with around 4200 employees and annual revenues of $1.35 billion.
Celcom operates a diverse technology stack with applications such as
SAP Concur Expense, Accendo TalentPulse and NetCracker BSS/OSS,
covering areas like Expense Management, Talent Assessment and OSS/BSS.
Celcom has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Accendo Technologies and NEC Corporation.
Celcom recently adopted applications including
Informatica Axon Data Governance in 2021, Google Cloud Platform (GCP) in 2021 and Microsoft 365 in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Celcom’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Celcom’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Celcom technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.