Centric Brands
350 5th Ave 6th floor,
New York, 10118, NY,
United States
New York, 10118, NY,
United States
1 646-582-6000
Retail
Centric Brands Technographics
Centric Brands Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Centric Brands and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2000 Centric Brands employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Centric Brands has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2018, iCIMS Recruit Applicant Tracking System for Applicant Tracking System in 2018, SAP Apparel and Footwear (SAP AFS) for Retail Management in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Centric Brands is running and its propensity to invest more and deepen its relationship with SAP , iCIMS , ADP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Centric Brands revenues, which have grown to $520.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Centric Brands intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Centric Brands Tech Stack and Enterprise Applications
Centric Brands ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP | n/a | 2018 | 2018 |
In 2018 Centric Brands implemented SAP ERP ECC 6.0 as its central ERP Financial system, deploying the application on-premises to support finance, supply chain and wholesale retail operations. SAP ERP ECC 6.0 serves as the transactional backbone for order-to-cash, procure-to-pay and core financial accounting across the organization.
The implementation was configured alongside SAP Industry Solutions for Apparel and Footwear AFS and SAP supply chain management functionality, with SAP Business Warehouse on HANA and SAP BW/4HANA providing reporting and analytics. SAP Business Planning and Consolidation BPC was used for financial planning workflows, and automation was heavily used to orchestrate high-volume processes such as EDI, batch invoicing, report distribution and data replication.
Centric’s SAP ERP ECC 6.0 environment was integrated with on-premises analytics and replication tools, specifically SAP Smart Data Integration for data movement, and with multiple non-SAP systems across end-to-end processes. Workload automation was central to operations, with scheduled job dependencies and early-morning report delivery critical to downstream financial decision making and inventory planning.
Governance and rollout followed a structured approach, maintaining separate production and non-production automation environments while identifying critical jobs early in testing. The team executed a tight cutover timeline to complete a holiday-season go live by early November, with senior leadership visibility and an under-budget outcome reported.
Results included improved job monitoring and visibility, more proactive issue resolution, reduced manual intervention and streamlined workflows that increased execution speed and scalability. Following the successful ECC deployment and subsequent workload automation modernization, Centric is exploring broader orchestration across SAP and non-SAP systems such as Snowflake and preparing an SAP ECC to S4HANA and SAP Business Technology Platform roadmap to ensure automated processes remain scalable and adaptable.
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Centric Brands HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| iCIMS | Legacy | iCIMS Recruit Applicant Tracking System | Applicant Tracking System | HCM | n/a | 2018 | 2018 |
In 2018, Centric Brands implemented iCIMS Recruit Applicant Tracking System. The deployment embeds iCIMS Recruit Applicant Tracking System on the corporate career site to centralize job postings and candidate application intake, aligning the Applicant Tracking System with the companys talent acquisition workflow.
The implementation focuses on core Applicant Tracking System capabilities, including career site integration, job requisition publishing, resume parsing and candidate profile management, and configurable candidate workflow automation. Configuration emphasized role-based recruiting workflows and pipeline stages to standardize how requisitions and applications are triaged by talent acquisition teams.
Operational coverage centers on Centric Brands recruiting and HR functions in the United States, using the website-embedded iCIMS Recruit Applicant Tracking System to present openings and capture candidate data directly through the corporate career portal. Governance changes included formalizing requisition approval flows and standardized candidate pipeline ownership to ensure consistent screening and handoff between recruiters and hiring managers.
The narrative highlights Centric Brands, 2018, iCIMS Recruit Applicant Tracking System and Applicant Tracking System as the primary relationship between the company and its recruiting platform, with implementation emphasis on career site integration, recruiting workflow orchestration, and centralized applicant data management.
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Time and Attendance | HCM |
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2017 | 2017 |
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Centric Brands ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Apparel and Footwear (SAP AFS) | Retail Management | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018, Centric Brands implemented SAP Apparel and Footwear (SAP AFS) as its industry-specific Retail Management solution within an on-premises SAP ECC landscape to support merchandising, sourcing and supply chain replenishment across its portfolio of licensed and owned apparel brands. The SAP Apparel and Footwear (SAP AFS) deployment was positioned to centralize product and inventory master data, enable season and style management and provide transaction-level support for wholesale, retail and partner-facing processes that underpin Centric Brands business functions.
The AFS implementation emphasized functional capabilities common to the category, including style and season lifecycle handling, size and color matrix support, inventory visibility and replenishment workflows, and EDI-driven vendor transactions. Configuration work focused on aligning AFS master data with existing product development and sourcing processes, and on automating high-volume batch operations such as invoicing and report extraction to maintain early-morning reporting windows used by finance and supply chain teams.
Integration surfaced as a primary architectural requirement, SAP Apparel and Footwear (SAP AFS) was integrated into a broader SAP stack including SAP ECC on-premises, SAP Business Warehouse on HANA and SAP Business Warehouse 4HANA for reporting, with data replication via SAP Smart Data Integration, and SAP Business Planning and Consolidation for financial planning. The implementation also connected to multiple non-SAP systems through EDI and custom interfaces, and relied on enterprise workload automation to orchestrate end-to-end processes, ensuring coordinated data movement and report generation across systems.
Governance and rollout followed a structured testing and cutover plan, with critical job identification and early testing to protect time-sensitive reporting and replenishment runs, and a targeted holiday-season cutover to minimize business disruption. Centric initially standardized orchestration on SAP BPA by Redwood to maintain continuity for automated workflows, and later transitioned that orchestration to RunMyJobs by Redwood when BPA reached end-of-support. The automation migration and monitoring improvements delivered by the workload automation layer provided greater visibility into job dependencies, streamlined processes, reduced manual intervention and improved execution reliability for the SAP Apparel and Footwear driven Retail Management operations.
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Centric Brands Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Data Warehouse | Analytics and BI |
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2018 | 2018 |
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Centric Brands Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Centric Brands Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Contract Lifecycle Management | Content Management |
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2016 | 2016 |
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Centric Brands eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2020 | 2020 |
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Centric Brands CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2019 | 2019 |
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Centric Brands EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2018 | 2018 |
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Centric Brands PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2019 | 2019 |
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Centric Brands IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Centric Brands CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Centric Brands
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Centric Brands Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Centric Brands IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Centric Brands digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Centric Brands Technographics
Centric Brands is a Retail organization based in United States,
with around 2000 employees and annual revenues of $520.0 million.
Centric Brands operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, iCIMS Recruit Applicant Tracking System and SAP Apparel and Footwear (SAP AFS),
covering areas like ERP Financial, Applicant Tracking System and Retail Management.
Centric Brands has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and iCIMS.
Centric Brands recently adopted applications including
Google Cloud Platform (GCP) in 2021, Cisco Webex Meetings in 2020 and Salesforce Commerce Cloud in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Centric Brands’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Centric Brands’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Centric Brands technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.