Cinema XXI
K.H. Wahid Hasyim No.96 A Kel. Kebon Sirih Kec. Menteng Kota Jakarta Pusat,
Jakarta, 11130,
Indonesia
Jakarta, 11130,
Indonesia
62 21 31901188
Leisure and Hospitality
Cinema XXI Technographics
Cinema XXI Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Cinema XXI and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2000 Cinema XXI employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Cinema XXI has purchased the following applications: Oracle E-Business Suite for ERP Financial in 2016, Google Workspace (Formerly Google G-Suite) for Collaboration in 2018, Xandr Invest (ex AppNexus DSP) for Digital Advertising Platform in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Cinema XXI is running and its propensity to invest more and deepen its relationship with Oracle , Google , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Cinema XXI revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Cinema XXI intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Cinema XXI Tech Stack and Enterprise Applications
Cinema XXI ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle E-Business Suite | ERP Financial | ERP | n/a | 2016 | 2017 |
In 2016, Cinema XXI implemented Oracle E-Business Suite as its ERP Financial platform. The implementation at PT. Nusantara Sejahtera Raya, part of the 21Cineplex Group, was scoped to deliver core finance capabilities and to integrate with the point of sale system, payroll system, and advertising system.
The project deployed Oracle R12 Finance modules including GL, AP, AR, FA, and CE, configuring general ledger, accounts payable, accounts receivable, fixed assets, and cash management functionality. Oracle E-Business Suite R12 was configured to support standard ERP Financial workflows such as period close, payment processing, receivables management, asset accounting, and cash control.
Integrations with POS, payroll, and advertising systems were implemented to route transactional sales, payroll charges, and advertising revenue into Oracle E-Business Suite for unified financial posting and reconciliation, impacting finance, treasury, and ad sales finance functions. Governance and rollout included a Functional Leader role responsible for functional configuration, business process alignment, and coordination of finance process changes across the organization.
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Cinema XXI Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Cinema XXI implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform across the organization. The deployment supports the companys 2000 person workforce in Indonesia and is positioned to serve corporate office functions alongside theater operations. Cinema XXI Google Workspace (Formerly Google G-Suite) Collaboration underpins corporate communication and content collaboration workflows for the business.
The implementation leverages core Google Workspace capabilities including Gmail for corporate email, Google Drive and Shared Drives for document storage, Google Docs and Sheets for real time editing, Google Calendar for scheduling, and Google Meet for video conferencing. Administrative control is operated through the Google Workspace Admin Console with centralized user provisioning, group management, and policy enforcement described as part of standard collaboration governance.
The presence of Google Workspace is surfaced on Cinema XXIs public website, indicating domain verification and public contact routing tied to the Workspace deployment. Operational governance emphasizes centralized administration and role based user management to support cross functional teams such as corporate communications, operations, and customer support.
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Collaboration | Collaboration |
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2020 | 2020 |
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Cinema XXI CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Xandr Invest (ex AppNexus DSP) | Digital Advertising Platform | CRM | n/a | 2014 | 2014 |
In 2014, Cinema XXI deployed Xandr Invest (ex AppNexus DSP) on its public website. The deployment used Xandr Invest (ex AppNexus DSP) as the primary Digital Advertising Platform to manage programmatic buying and sell side integrations across Cinema XXI's online properties. The implementation was operated by the company marketing and ad operations teams in Indonesia and focused on capturing display and video inventory on the 21cineplex.com domain.
The configuration leveraged standard DSP capabilities including real time bidding, audience targeting, creative delivery, campaign pacing, and performance reporting, with programmatic connections to ad exchanges and supply side inventory. Operational governance centered on campaign configuration, budget and frequency controls within the DSP console, and tag based site deployment to capture impressions and event data. Workflows were structured around centralized campaign management, creative ingestion, targeting rule sets, and daily monitoring by marketing and ad operations.
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Digital Advertising Platform | CRM |
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2010 | 2010 |
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Tag Management | CRM |
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2023 | 2023 |
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Cinema XXI IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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IT Decision Makers and Key Stakeholders at Cinema XXI
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Cinema XXI Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Cinema XXI IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Cinema XXI digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Cinema XXI Technographics
Cinema XXI is a Leisure and Hospitality organization based in Indonesia,
with around 2000 employees and annual revenues of $100.0 million.
Cinema XXI operates a diverse technology stack with applications such as
Oracle E-Business Suite, Google Workspace (Formerly Google G-Suite) and Xandr Invest (ex AppNexus DSP),
covering areas like ERP Financial, Collaboration and Digital Advertising Platform.
Cinema XXI has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Google and Microsoft.
Cinema XXI recently adopted applications including
Google Cloud Platform (GCP) in 2021, Google Workspace (Formerly Google G-Suite) in 2018 and Oracle E-Business Suite in 2016,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Cinema XXI’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Cinema XXI’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Cinema XXI technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.