Hong Kong, x,
Hong Kong
Citibank Hong Kong Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Citibank Hong Kong and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4500 Citibank Hong Kong employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Citibank Hong Kong has purchased the following applications: Adobe Experience Cloud for Customer Experience in 2021, Akamai mPulse for Application Performance Management in 2021, Bravura GTAS for Transfer Agency in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Citibank Hong Kong is running and its propensity to invest more and deepen its relationship with Adobe Systems , Google , Akamai or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Citibank Hong Kong revenues, which have grown to $1.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Citibank Hong Kong intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Cloud | Customer Experience | CRM | n/a | 2021 | 2021 |
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Data Management Platform | CRM |
|
2021 | 2021 |
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Marketing Analytics | CRM |
|
2021 | 2021 |
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Marketing Analytics | CRM |
|
2016 | 2016 |
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Marketing Automation | CRM |
|
2015 | 2015 |
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Tag Management | CRM |
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2014 | 2014 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Akamai | Legacy | Akamai mPulse | Application Performance Management | ITSM | n/a | 2021 | 2021 |
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Investment Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Bravura Solutions | Legacy | Bravura GTAS | Transfer Agency | Investment Management | n/a | 2021 | 2021 |
In 2021 Citibank Hong Kong implemented Bravura GTAS to support Transfer Agency operations focused on ETF trade support and transfer agency change management. The deployment targeted ETF creation and redemption workflows and front-to-back transfer agency processing for the bank's Hong Kong TA and dealing teams.
Bravura GTAS was configured to handle trade booking, order management, dealing summaries, order confirmations and breakdown calculations, aligning system workflows with ETF creation and redemption processes. The implementation included transaction payment orchestration and fund setup capabilities from inception to operational go live, and the team instrumented reporting feeds to deliver daily KPIs and monthly reports.
The implementation integrated Bravura GTAS with the Advanced Citi ETF System ACES order portal to automate ETF order intake, and it interfaced with the payment portal during UAT and with GAS for TA reporting and Rightfax for order monitoring. Navigator was assessed alongside GTAS through FRD and BRD reviews to identify enhancement requirements and acceptance criteria.
Governance centered on formal FRD and BRD assessment cycles, UAT testing and stakeholder presentations with participant dealers, fund managers and registrars, and on operational handover to TA operations teams in Hong Kong. Routine activities included maintaining ETF order logs, responding to client enquiries, producing reports, and monitoring order flows through the integrated systems.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2018 | 2018 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| Date | Company | Status | Vendor | Product | Category | Market |
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