CNBC
900 Sylvan Ave,Englewood Cliffs,
New York, 7632, NJ,
United States
New York, 7632, NJ,
United States
1 201-735-2622
Media
CNBC Technographics
CNBC Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by CNBC and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3800 CNBC employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that CNBC has purchased the following applications: SAP Concur Expense for Expense Management in 2014, FreeWheel Demandsuite for Agency Management in 2018, Chartbeat for Analytics and BI in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems CNBC is running and its propensity to invest more and deepen its relationship with SAP , PayPal , Apple or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing CNBC revenues, which have grown to $820.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for CNBC intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CNBC Tech Stack and Enterprise Applications
CNBC ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Concur Expense | Expense Management | ERP | n/a | 2014 | 2014 |
In 2014 CNBC implemented SAP Concur Expense as its Expense Management solution for corporate expense capture and travel-related expense workflows. The SAP Concur Expense deployment served users who manage and book travel and accommodation, including personal assistants supporting senior advertising sales leaders, and extended to staff in advertising sales and marketing who submit hospitality and travel expenses.
The implementation emphasized core Expense Management capabilities, including electronic expense submission, receipt capture, itemized expense reporting, and policy-driven approval workflows. SAP Concur Expense was used for day to day expense management activities by a personal assistant to the Vice President of Advertising Sales, covering diary related travel booking, expense filing and routine reconciliation activities for sales and marketing events.
Operational scope included assistants supporting senior leadership, the wider sales team and the marketing team within CNBC, aligning expense submission and approval flows with corporate travel and hospitality practices. Governance focused on centralized expense policy enforcement and approver routing consistent with Expense Management best practices, with end users submitting expenses via the SAP Concur Expense interface and managers executing approvals through configured workflows.
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Payment Processing | ERP |
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2015 | 2015 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2021 | 2021 |
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CNBC ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018 CNBC implemented FreeWheel Demandsuite as its Agency Management solution on CNBC.com, deploying the application to centralize demand orchestration for the publisher’s digital advertising inventory. CNBC deployed FreeWheel Demandsuite for Agency Management to support digital advertising operations, positioning the product as the central platform for managing agency buys and demand-side workflows on the CNBC website.
The implementation covered core Agency Management capabilities commonly used for publisher-side demand handling, including demand orchestration, campaign management, inventory allocation, and reporting and analytics, with configuration focused on web property ad operations and agency-facing workflows. FreeWheel Demandsuite was used to align campaign lifecycle functions with CNBC’s digital ad operations team, consolidating agency demand handling and campaign controls within a single application on the CNBC website.
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CNBC Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Chartbeat | Legacy | Chartbeat | Analytics and BI | Analytics and BI | n/a | 2018 | 2018 |
In 2018, CNBC implemented Chartbeat as a core component of its Analytics and BI tooling for CNBC.com editorial operations. Chartbeat was adopted to provide near real-time content performance data to editorial teams responsible for business news, markets coverage, Investing Trends, and CNBC Pro subscriptions.
Chartbeat implementation focused on real-time traffic measurement, content performance dashboards, attention metrics, and headline iteration workflows to support assignment and editing decisions. Configurations included live dashboards and alerting directed at assignment desks and editors, enabling editorial staff to prioritize market-moving and breaking economic news based on audience signals.
Chartbeat was used alongside Parsley and Omniture to combine near real-time engagement signals with historical traffic analysis, creating a multi-source analytics workflow. Operational coverage centered on editorial functions and coordination with on-air TV operations, with governance routed through assistant managing editors and assignment editors who incorporated Chartbeat insights into story selection and editing processes.
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CNBC Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Survey and Questionnaire | Collaboration |
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2019 | 2019 |
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CNBC CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2021 | 2021 |
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Customer Data Platform | CRM |
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2011 | 2011 |
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Customer Support | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Listing Management | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2001 | 2001 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2016 | 2016 |
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Tag Management | CRM |
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2016 | 2016 |
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CNBC ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2012 | 2012 |
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Application Performance Management | ITSM |
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2019 | 2019 |
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CNBC TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2012 | 2012 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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CNBC PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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CNBC IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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CNBC CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2014 | 2014 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at CNBC
| First Name | Last Name | Title | Function | Department | Phone | |
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Director, Business Development | Director | Finance | |
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SVP Sales | VP | Sales | |
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Director Of Sales Marketing | Director | Marketing | |
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Operations Manager | Manager | Finance | |
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Operations Manager | Manager | Finance | |
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Founder & Co-Creator | CXO | Finance | |
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SVP Strategy & Business Development, CNBC | VP | Sales | |
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SVP Human Resources | VP | HR | |
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Human Resources Director | Director | HR | |
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Human Resources Director | Director | HR | |
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Director of Customer Experience | Director | Customer Service | |
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Operations Manager, Customer Experience | Manager | Customer Service | |
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Director, Sales Marketing, Events | Director | Marketing | |
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Manager, Sales Marketing, Events | Manager | Marketing | |
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Vice President, eCommerce | VP | Sales | |
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Senior Vice President, Marketing | VP | Marketing | |
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Apps Being Evaluated by CNBC Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from CNBC IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the CNBC digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD CNBC Technographics
CNBC is a Media organization based in United States,
with around 3800 employees and annual revenues of $820.0 million.
CNBC operates a diverse technology stack with applications such as
SAP Concur Expense, FreeWheel Demandsuite and Chartbeat,
covering areas like Expense Management, Agency Management and Analytics and BI.
CNBC has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, FreeWheel, A Comcast Company and Chartbeat.
CNBC recently adopted applications including
Piano Activation in 2023, Google Pay in 2021 and Hubspot CRM in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of CNBC’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates CNBC’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete CNBC technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.