Beverly Hills, 48009, MI,
United States
Collaborative Advantage Marketing Technographics
Collaborative Advantage Marketing Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Collaborative Advantage Marketing and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 Collaborative Advantage Marketing employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Collaborative Advantage Marketing has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2012, Microsoft 365 for Collaboration in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Collaborative Advantage Marketing is running and its propensity to invest more and deepen its relationship with Intuit , SAP , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Collaborative Advantage Marketing revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Collaborative Advantage Marketing intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaborative Advantage Marketing Tech Stack and Enterprise Applications
Collaborative Advantage Marketing ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP | x | 2012 | 2012 |
In 2012, Collaborative Advantage Marketing implemented Intuit Quickbooks Enterprise. The deployment positioned Intuit Quickbooks Enterprise as the company’s ERP Financial system to centralize accounting and inventory-related financial processes for a 20 employee consumer packaged goods firm in the United States.
Configuration work focused on core ERP Financial modules common to small and mid-market CPG operations, including general ledger and chart of accounts design, accounts receivable and invoicing flows, accounts payable processing, inventory valuation and cost tracking, and standardized financial reporting. The implementation included multi-user configuration and role based access controls to support finance and operations users.
Operational coverage centered on finance, purchasing and sales teams, with Intuit Quickbooks Enterprise used to manage order to cash and procure to pay workflows. Governance and process changes accompanied the rollout, establishing monthly close routines, account reconciliation practices, and periodic user permission reviews to enforce transactional discipline within the ERP Financial environment.
Implemented in 2012, Intuit Quickbooks Enterprise served as the principal financial management backbone for Collaborative Advantage Marketing, consolidating accounting, inventory costing and reporting functions into a single ERP Financial instance.
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ERP Financial | ERP |
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2017 | 2018 |
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Collaborative Advantage Marketing Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, Collaborative Advantage Marketing implemented Microsoft 365. The small Consumer Packaged Goods firm provisioned a cloud-hosted Microsoft 365 tenant to establish core Collaboration capabilities, deploying Exchange Online email, Microsoft Teams for chat and meetings, SharePoint for intranet and content management, OneDrive for file sync, and the Office desktop and web apps to support marketing and internal communications.
Microsoft 365 is surfaced on their public website, and the deployment uses Azure Active Directory for centralized identity and administration with role-based user provisioning and standard Microsoft 365 security controls. The implementation focused on user onboarding, mailbox configuration, Teams channels for cross-functional coordination, SharePoint site templates for content workflows, and OneDrive for personal file storage, delivering a unified Collaboration platform for the companys marketing and corporate functions.
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IT Decision Makers and Key Stakeholders at Collaborative Advantage Marketing
| First Name | Last Name | Title | Function | Department | Phone | |
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Business Operations Manager | Manager | Operations | |
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President | CXO | Finance | |
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VP Operations | VP | Operations | |
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Controller | Director | Finance | |
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Apps Being Evaluated by Collaborative Advantage Marketing Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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