Conforama
80 boulevard du Mandinet, Marne-la-Vallee Cedex 2,
Paris, 77432,
France
Paris, 77432,
France
33 1 6095-2800
Retail
Conforama Technographics
Conforama Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Conforama and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10000 Conforama employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Conforama has purchased the following applications: SAP Concur Expense for Expense Management in 2012, Oracle Cloud HCM for Core HR in 2019, GumGum for Artificial Intelligence Marketing in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Conforama is running and its propensity to invest more and deepen its relationship with SAP , Ingenico Group , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Conforama revenues, which have grown to $1.79 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Conforama intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Conforama Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Concur Expense | Expense Management | ERP Financial Management | n/a | 2012 | 2012 |
In 2012, Conforama implemented SAP Concur Expense as its Expense Management solution to centralize and standardize employee expense reporting across corporate finance and operational teams. The engagement was delivered with support of CSP services focused on optimization of tools and working methods, and included support, assistance, specification authoring, and monitoring for finance-affecting projects.
The SAP Concur Expense implementation emphasized standard expense report intake, configured approval workflows, and policy enforcement typical of Expense Management platforms. CSP services documented functional specifications and oversaw configuration workstreams, while parallel finance automation projects addressed automation of the edition of manual checks, centralization of deferred invoices, and automation of the monthly control of payroll accounts, with SAP Concur Expense providing the expense reporting layer in this broader finance automation program.
Integrations and project scope explicitly included dematerialization of invoices to public administrations via CHORUS PRO and dematerialization of overhead invoices, reflecting an operational focus on accounts payable and compliance with public sector e-invoicing requirements. The workstream touched finance and payroll accounting processes and was coordinated to align expense report data flows with accounts payable and payroll control activities.
Governance was structured around CSP-led specification realization and implementation monitoring, with a focus on optimizing working methods for finance teams and ensuring consistent rollout practices. SAP Concur Expense was positioned as the companys Expense Management application, supporting standardized expense capture and approval workflows as part of Conforamas broader finance systems modernization work.
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Payment Processing | ERP Financial Management |
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2015 | 2015 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud HCM | Core HR | HCM | n/a | 2019 | 2019 |
In 2019, Conforama implemented Oracle Cloud HCM as its Core HR platform. The deployment centralized employee master data and core HR processes for Conforama Groupe, supporting human resources activities across the retail organization with an aim to standardize personnel records for about 10,000 employees.
Oracle Cloud HCM was configured to deliver standard Core HR capabilities including person management, workforce administration, absence and leave management, talent and performance management, benefits administration, and embedded HR reporting and analytics. Configuration work emphasized role based security, business process automation for hire to retire workflows, and localized compliance configuration for operations in France.
The Oracle Cloud HCM deployment was implemented alongside Conforama’s use of Oracle ERP Cloud as testified by Benjamin Hakoun Milleliri, Indirect Purchasing Director of Conforama Groupe. Integration touchpoints were aligned with ERP and finance systems and designed to support downstream payroll, time and attendance, and recruitment feeds, while governance established centralized HR data stewardship, role based approvals, and phased module rollout to manage process change.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, Conforama implemented GumGum on its public website. GumGum was deployed as an Artificial Intelligence Marketing solution to instrument web content and enable content-aware advertising on Conforama.fr.
The deployment emphasized GumGum’s contextual advertising and computer vision capabilities that are characteristic of Artificial Intelligence Marketing platforms, focusing on content-level audience signals and automated creative alignment. Configuration work centered on on-page tagging and contextual signal extraction, with campaign parameters and placement rules configured to drive contextual relevance and viewability-aware ad delivery.
Operational ownership sat with Conforama’s digital marketing and e-commerce teams in France, with changes to media operations and campaign workflow to accommodate content-targeted buys and ongoing model tuning. Governance concentrated on web tagging control, creative approval processes, and the operational cadence for updating contextual taxonomies and campaign rules, reflecting how GumGum was embedded into Conforama’s site-level advertising stack.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2015 | 2015 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Document Management | Content Management |
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2014 | 2014 |
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Web Content Management | Content Management |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Engagement | CRM |
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2023 | 2023 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2007 | 2007 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2018 | 2018 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Conforama
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Conforama Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Conforama Technographics
Conforama is a Retail organization based in France,
with around 10000 employees and annual revenues of $1.79 billion.
Conforama operates a diverse technology stack with applications such as
SAP Concur Expense, Oracle Cloud HCM and GumGum,
covering areas like Expense Management, Core HR and Artificial Intelligence Marketing.
Conforama has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Oracle and GumGum.
Conforama recently adopted applications including
Mirakl Marketplace Platform in 2023, Bambuser Video Commerce in 2023 and CrownPeak DXP in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Conforama’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Conforama’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Conforama technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.