Groningen, 9711CH,
Netherlands
Conversify Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Conversify and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Conversify employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Conversify has purchased the following applications: Moneybird for ERP Financial in 2021, Google Workspace (Formerly Google G-Suite) for Collaboration in 2014, Conversify for Customer Engagement in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Conversify is running and its propensity to invest more and deepen its relationship with Moneybird , Google , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Conversify revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Conversify intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Moneybird | Legacy | Moneybird | ERP Financial | ERP Financial Management | n/a | 2021 | 2021 |
In 2021, Conversify implemented Moneybird as its ERP Financial solution. The Netherlands based professional services firm uses Moneybird on their website to centralize billing and bookkeeping activities for client engagements.
The Moneybird implementation focuses on core ERP Financial capabilities typical for small professional services firms, including invoice generation, recurring client billing, bookkeeping record maintenance, and VAT handling. Configuration emphasizes standardized chart of accounts and automated document templates to support consistent client invoicing and accounting entries.
Moneybird is embedded into Conversify's public site and customer touchpoints to capture billing events and generate invoices directly from client interactions on the website. Operational coverage centers on finance and client account management functions, consolidating billing, receipts processing, and bookkeeping into a single application instance.
Governance for the Moneybird deployment is structured for a small team environment, with discrete user roles and centralized financial administration to maintain ledger integrity and invoice approval workflows. The implementation reads as a compact, SaaS oriented ERP Financial rollout aligned to the company size and professional services billing model.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2014 | 2014 |
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Collaboration | Collaboration |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Conversify | Legacy | Conversify | Customer Engagement | CRM | n/a | 2014 | 2014 |
In 2014 Conversify implemented Conversify as its Customer Engagement application on the public website. Deployment focused on a client-side widget and lightweight tracking snippet embedded into web pages to capture visitor sessions and surface real-time engagement signals for contact capture and routing.
Configuration centered on standard Customer Engagement modules, including on-site messaging, lead capture forms, session-level visitor context, and an administrative console for message templates and routing rules. Operational ownership remained with small cross-functional teams in marketing and sales, using the Conversify administrative UI to manage conversational workflows, visitor segmentation, and escalation rules without an external systems integrator. The implementation emphasized site-level instrumentation and iterative configuration, with local governance processes for message approvals and workflow updates executed directly by internal staff.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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