Cooltrax
11660 Alpharetta HwyBldg. 200, Suite 200,
Roswell, 30076, GA,
United States
Roswell, 30076, GA,
United States
1 877-667-6868
Leisure and Hospitality
Cooltrax Technographics
Cooltrax Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Cooltrax and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 Cooltrax employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Cooltrax has purchased the following applications: Zendesk Chat for Chatbots and Conversational AI in 2019, Microsoft 365 for Collaboration in 2016, Zendesk Service for Customer Support in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Cooltrax is running and its propensity to invest more and deepen its relationship with Zendesk , Microsoft , Zoho Corp. or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Cooltrax revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Cooltrax intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Cooltrax Tech Stack and Enterprise Applications
Cooltrax AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, Cooltrax implemented Zendesk Chat as an on-site conversational layer. Cooltrax deployed Zendesk Chat to provide website-based customer engagement for the Leisure and Hospitality operator, embedding the solution on its public site to handle incoming guest inquiries and basic support requests.
The Zendesk Chat implementation uses capabilities typical of the Chatbots and Conversational AI category, including a live chat widget, pre-chat capture of contact details, canned responses for common questions, automated routing to available agents, and chat transcript capture for continuity. Cooltrax configured the application to prioritize quick triage and conversational handoff, aligning the Chatbots and Conversational AI tooling with front-line customer service workflows.
Architecturally the deployment is lightweight and client-side, embedded via the website script and operated by the companys support function. Operational coverage is website-only, focused on guest engagement and initial problem triage, with the chat layer responsible for capturing leads and routing more complex issues to human follow-up.
Governance and rollout were proportional to a 20 person organization, emphasizing simple agent workflows, published availability hours, and escalation paths for asynchronous follow-up. The implementation centers Cooltrax Zendesk Chat within customer service and front-line guest engagement, using the application to instrument conversational intake and operationalize basic chat-driven support processes.
|
Cooltrax Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Cooltrax deployed Microsoft 365 to establish a unified Collaboration suite across its organization. Cooltrax Microsoft 365 Collaboration supports internal communications and content management for the 20 person leisure and hospitality firm, and the deployment is referenced on their public website indicating visible use of Microsoft 365 in customer facing touchpoints.
Configuration emphasized standard Collaboration modules, including Exchange Online for hosted email, SharePoint and OneDrive for cloud document storage and content publishing, and Teams for real time communication, with tenant administration and role based account provisioning aligned to small team operations. Operational coverage included companywide functions such as internal communications, scheduling, document collaboration, and website content workflows, with governance organized around centralized admin controls and group level access policies.
|
|
|
|
|
Collaboration | Collaboration |
|
2016 | 2016 |
|
Cooltrax CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Service | Customer Support | CRM | n/a | 2018 | 2018 |
In 2018, Cooltrax implemented Zendesk Service on its website to centralize customer inquiries and streamline its Customer Support operations. The Zendesk Service deployment embedded web support tooling into the company site, directing customer messages into a consolidated ticketing queue and providing a single interface for small team support workflows within Cooltraxs Leisure and Hospitality business function.
Configuration focused on core Customer Support capabilities common to the category, including ticket management workflows, email channel ingestion, a published self service knowledge base, and rule based automation to standardize response handling. Operational governance was structured around the customer support team, with documented triage and escalation workflows to manage inbound web requests and maintain consistent handling across the organization.
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
Cooltrax PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2014 | 2014 |
|
Cooltrax IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
IT Decision Makers and Key Stakeholders at Cooltrax
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Cooltrax Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Cooltrax IT executives and key decision makers. This section highlights Cooltrax's latest recorded technology evaluations, including Nintex Promapp for Process Mining on 2025-07-29. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Cooltrax digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-07-29 | Cooltrax | Evaluated | Nintex | Nintex Promapp | Process Mining | Analytics and BI |
FAQ - APPS RUN THE WORLD Cooltrax Technographics
Cooltrax is a Leisure and Hospitality organization based in United States,
with around 20 employees and annual revenues of $2.0 million.
Cooltrax operates a diverse technology stack with applications such as
Zendesk Chat, Microsoft 365 and Zendesk Service,
covering areas like Chatbots and Conversational AI, Collaboration and Customer Support.
Cooltrax has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Zendesk and Microsoft.
Cooltrax recently adopted applications including
Salesforce Sales Cloud in 2021, Google Cloud Platform (GCP) in 2021 and Zendesk Chat in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Cooltrax’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Cooltrax’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Cooltrax technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.