Houston, 77019, TX,
United States
Corebridge Financial Technographics
Corebridge Financial Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Corebridge Financial and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5700 Corebridge Financial employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Corebridge Financial has purchased the following applications: Workday Recruiting for Recruiting, Applicant Tracking System in 2020, Adobe Experience Manager for Digital Asset Management in 2022, Acoustic Analytics (formerly IBM Tealeaf) for Customer Analytics in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Corebridge Financial is running and its propensity to invest more and deepen its relationship with Workday , HireVue , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Corebridge Financial revenues, which have grown to $19.09 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Corebridge Financial intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Corebridge Financial Tech Stack and Enterprise Applications
Corebridge Financial HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday Recruiting | Recruiting, Applicant Tracking System | HCM | n/a | 2020 | 2020 |
In 2020, Corebridge Financial implemented Workday Recruiting as its applicant tracking platform. Workday Recruiting is employed as the company’s Recruiting,Applicant Tracking System on Corebridge Financial’s public careers website, capturing candidate applications and routing them into structured hiring pipelines. The deployment uses native Workday Recruiting capabilities for job posting, requisition creation, application intake, candidate status tracking, interview orchestration, and offer management to centralize recruiting operational data.
Configuration emphasized requisition management, candidate workflow automation, and approval controls to align Talent Acquisition and HR hiring processes. The implementation integrates the careers website for direct application capture and establishes governance through Talent Acquisition and HR ownership of hiring workflows, candidate lifecycle states, and requisition approvals.
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Video Interviewing | HCM |
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2021 | 2021 |
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Corebridge Financial Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Manager | Digital Asset Management | Content Management | n/a | 2022 | 2022 |
In 2022, Corebridge Financial deployed Adobe Experience Manager as its Digital Asset Management solution for the corporate public website. Adobe Experience Manager is being used to centralize digital assets and manage web content delivery on www.corebridgefinancial.com, positioning Adobe Experience Manager as the core Digital Asset Management capability for website content operations and marketing.
The implementation focuses on Adobe Experience Manager Assets functionality, including centralized asset repository capabilities, metadata schema and taxonomy, asset ingestion and automated rendition generation, version control, and content authoring workflows that feed the public site. Configuration work emphasizes searchable metadata, tagging standards, and publishing pipelines to ensure assets move from authoring to published channels.
Operational coverage is scoped to web content and digital marketing teams responsible for the corporate website, with an architecture oriented around authoring and publish instances and content delivery to the public web channel. Governance is enforced through role based access controls, approval workflows, standardized naming and rendition rules, and asset lifecycle controls to support consistent web publishing and content reuse.
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Digital Signing | Content Management |
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2023 | 2023 |
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Corebridge Financial CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Acoustic | Legacy | Acoustic Analytics (formerly IBM Tealeaf) | Customer Analytics | CRM | n/a | 2022 | 2022 |
In 2022, Corebridge Financial deployed Acoustic Analytics (formerly IBM Tealeaf) as its Customer Analytics solution on its corporate website. The implementation centralizes session-level capture and behavioral analytics to support digital experience monitoring and website optimization.
Acoustic Analytics (formerly IBM Tealeaf) was configured to provide session replay, journey and funnel analysis, form analytics, heatmaps, and event-level capture, enabling behavioral segmentation and root cause analysis of web interactions. Configuration work included rule-based session capture, event tagging, and aggregated reporting to support cohort and conversion analysis. These modules align with typical Customer Analytics functional workflows for web experience monitoring.
Operational ownership is centered on digital experience, marketing, user experience, and customer service teams, with administrative controls implemented for access management, data retention, and privacy governance. The rollout focused on website instrumentation and analytics workflows rather than backend transaction systems.
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Customer Analytics | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2022 | 2022 |
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Data Management Platform | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2022 | 2022 |
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Corebridge Financial Investment Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Portfolio and Investment Management | Investment Management |
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2023 | 2024 |
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Corebridge Financial TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Risk Management | TRM |
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2017 | 2017 |
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Risk Management | TRM |
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2023 | 2023 |
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Corebridge Financial PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Robotic Process Automation | PaaS |
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2021 | 2021 |
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Corebridge Financial IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Corebridge Financial CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2022 | 2022 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2022 | 2022 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Corebridge Financial
Apps Being Evaluated by Corebridge Financial Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| 2025-05-19 | Corebridge Financial | Evaluated | Zeta Global | Zeta Marketing Platform | Marketing Automation | CRM |
| 2025-02-27 | Corebridge Financial | Evaluated | Bloomberg | Bloomberg AIM | Portfolio and Investment Management | Investment Management |
| 2025-02-06 | Corebridge Financial | Evaluated | Archer | Archer GRC Solution | Risk Management | TRM |
| 2025-01-09 | Corebridge Financial | Evaluated |
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Contingent Labor Management | HCM |
| 2024-11-05 | Corebridge Financial | Evaluated |
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Insurance ERP | ERP Services and Operations |
| 2024-10-15 | Corebridge Financial | Evaluated |
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Portfolio and Investment Management | Investment Management |