Cortado
Alt-moabit 91a/b,
Berlin, 10559,
Germany
Berlin, 10559,
Germany
49 30 3949310
Professional Services
Cortado Technographics
Cortado Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Cortado and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Cortado employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Cortado has purchased the following applications: Microsoft 365 for Collaboration in 2021, Freshsales (formerly Freshworks CRM) for CRM, Sales Engagement in 2018, PostHog for Apps Development in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Cortado is running and its propensity to invest more and deepen its relationship with Microsoft , CodeTwo , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Cortado revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Cortado intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Cortado Tech Stack and Enterprise Applications
Cortado Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021 Cortado implemented Microsoft 365 to address core Collaboration needs across its 150 employee professional services organization. The deployment is presented as a cloud first, tenant based Microsoft 365 rollout aligning communication and document workflows with the Collaboration category requirements.
The Microsoft 365 implementation includes standard Collaboration capabilities such as Exchange Online email, Microsoft Teams for real time meetings and chat, SharePoint Online and OneDrive for Business for document management and team sites, and Office desktop and web applications for productivity. Configuration appears focused on centralized mailbox and file storage patterns, collaboration spaces, and user access to Office applications consistent with a services firm environment.
Deployment architecture is consistent with a single Microsoft 365 tenant and cloud SaaS provisioning, with identity and account management aligned to Microsoft account services for unified authentication. The public presence indicates Microsoft 365 artifacts surfaced on Cortado’s website, showing integration between corporate web touchpoints and the tenant based collaboration stack.
Operational governance centers on centralized tenant administration, role based user provisioning, and policy driven access controls to support sales, delivery, and marketing functions. The rollout narrative emphasizes standard Collaboration workflows and administration rather than custom on premise components, positioning Microsoft 365 as the primary collaboration platform for Cortado.
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Cortado CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Freshworks | Legacy | Freshsales (formerly Freshworks CRM) | CRM, Sales Engagement | CRM | n/a | 2018 | 2018 |
In 2018, Cortado implemented Freshsales (formerly Freshworks CRM) as its primary CRM platform. Cortado deployed Freshsales to provide CRM,Sales Engagement capabilities supporting its sales and marketing operations across the 150 employee professional services firm.
The deployment focuses on core Freshsales modules including contact and account management, lead capture and routing, opportunity and pipeline management, and sales engagement features such as email sequencing and activity tracking. Configuration work emphasized customizing deal stages to mirror Cortado’s professional services sales cycle, defining user roles and permissions, and automating lead assignment and notification workflows.
Freshsales is embedded on Cortado’s corporate website to capture inbound leads, with web-to-lead forms and visitor interaction data flowing directly into the Freshsales instance. The implementation uses a cloud-hosted SaaS architecture that surfaces website-originated contacts inside Freshsales so sellers can act on web leads from within the CRM user interface.
Operational ownership sits with sales and marketing, who maintain lead qualification criteria, pipeline governance, and data hygiene rules. Rollout included phased adoption across account management and pre-sales teams, with training and standardized data entry practices to establish Freshsales as the central contact repository for Cortado.
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Customer Support | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2017 | 2017 |
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Cortado PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PostHog | Legacy | PostHog | Apps Development | PaaS | n/a | 2022 | 2022 |
In 2022, Cortado implemented PostHog on its website. The deployment is categorized under Apps Development and was executed by embedding the PostHog web instrumentation snippet into site templates to capture event-level analytics and behavioral telemetry. PostHog was used to enable client-side event tracking, page view capture, and session replay capabilities typical of product analytics tooling in the Apps Development category.
Operational scope was limited to the Cortado public website, supporting marketing, product and digital experience stakeholders across markets served by the site. Implementation governance emphasized a centralized event taxonomy and deployment controls to standardize event naming and reduce fragmentation of web analytics. The Cortado implementation centers on PostHog as the primary web analytics and session-level instrumentation layer for the company site, without documented backend system integrations in the provided source.
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Transactional Email | PaaS |
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2014 | 2014 |
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Transactional Email | PaaS |
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2015 | 2015 |
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Cortado IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Cortado
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Cortado Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Cortado IT executives and key decision makers. This section highlights Cortado's latest recorded technology evaluations, including OfficeRnD for Digital Workspace on 2024-12-02. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Cortado digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2024-12-02 | Cortado | Evaluated | OfficeRnD | OfficeRnD | Digital Workspace | IaaS |
FAQ - APPS RUN THE WORLD Cortado Technographics
Cortado is a Professional Services organization based in Germany,
with around 150 employees and annual revenues of $20.0 million.
Cortado operates a diverse technology stack with applications such as
Microsoft 365, Freshsales (formerly Freshworks CRM) and PostHog,
covering areas like Collaboration, CRM, Sales Engagement and Apps Development.
Cortado has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Freshworks and PostHog.
Cortado recently adopted applications including
CodeTwo Email Signatures in 2022, Slack Connect in 2022 and PostHog in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Cortado’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Cortado’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Cortado technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.