Craft Machine Works
2102 48th Street,
Hampton, 23661, VA,
United States
Hampton, 23661, VA,
United States
1 757-380-8615
Manufacturing
Craft Machine Works Technographics
Craft Machine Works Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Craft Machine Works and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Craft Machine Works employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Craft Machine Works has purchased the following applications: Microsoft 365 for Collaboration in 2015, Salesforce Sales Cloud for Sales Automation, CRM, Sales Engagement in 2021, Amazon SES for Transactional Email in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Craft Machine Works is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Craft Machine Works revenues, which have grown to $8.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Craft Machine Works intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Craft Machine Works Tech Stack and Enterprise Applications
Craft Machine Works Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Craft Machine Works implemented Microsoft 365 for Collaboration. The deployment established a cloud-hosted Microsoft 365 tenant to provide core collaboration, email, calendaring, and document management services for the company’s 50 employees in the United States.
The implementation leverages Microsoft 365 capabilities such as hosted Exchange email and calendaring, SharePoint Online document libraries and intranet pages, OneDrive for Business file sync, Microsoft Teams for chat and meetings, and the Office productivity suite for authoring and co-authoring. Microsoft 365 is surfaced on their website, indicating public-facing integration points for contact and information flows and inward-facing content access patterns tied to the tenant.
Governance was organized at the tenant level, using Microsoft identity services for centralized user authentication and access control, plus tenant policies for mailbox, sharing, and document versioning. Operational coverage spans administrative, engineering, and shop-floor functions, with configuration focused on role-based access, shared document libraries for engineering and operations, and collaboration workflows for quoting and production coordination.
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Craft Machine Works CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Sales Cloud | Sales Automation, CRM, Sales Engagement | CRM | n/a | 2021 | 2021 |
In 2021, Craft Machine Works implemented Salesforce Sales Cloud as its primary Sales Automation,CRM,Sales Engagement platform and surfaced the system on its public website for customer inquiry capture and sales intake. The deployment is a cloud-hosted SaaS instance of Salesforce Sales Cloud that serves as the single system of record for inbound web leads and customer interactions.
The implementation focuses on core CRM modules including lead and contact management, account and opportunity management, pipeline visualization, and sales engagement capabilities such as activity tracking, email templating, task automation, and basic quoting workflows. Configuration reflects a compact setup suitable for a 50-employee manufacturing organization, emphasizing role-based access, streamlined page layouts, automated lead routing, and flows to enforce sales stages and handoffs between sales and operations. Reporting and dashboarding were configured to support pipeline monitoring and sales activity oversight in alignment with Sales Automation,CRM,Sales Engagement functional terminology.
Website integration uses form-driven lead capture and web-to-lead style flows that create and assign records directly into Salesforce Sales Cloud, with server-side tracking to maintain record fidelity. Operational governance follows an internal administrator model with controlled user profiles, staged configuration changes, and validation rules to manage sales and customer service workflows. The architecture remains cloud-native, consolidating customer records and sales engagement orchestration on the Salesforce platform.
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Craft Machine Works PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon SES | Transactional Email | PaaS | n/a | 2022 | 2022 |
In 2022, Craft Machine Works deployed Amazon SES to manage Transactional Email for website originated customer communications. The implementation establishes Amazon SES as the primary sending engine for notification workflows initiated from the company website.
Deployment centered on standard Amazon SES components, including verified sending domains, DKIM and SPF configuration, template management, and account level sending quotas. Integration was implemented directly into the website application using Amazon SES API or SMTP endpoints to programmatically send transactional messages, and bounce and complaint handling was configured to populate suppression lists and feedback data.
Operational scope covers the company website and is managed by a small operations and customer service function, with administrators responsible for credential management, sending policies, and template lifecycle. Governance practices documented identity verification, suppression list management, and periodic inspection of bounce and complaint feedback, aligning operational process with Transactional Email best practices. The implementation consolidated website email delivery onto Amazon SES, creating a single control plane for sending identities, templates, and operational monitoring.
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Craft Machine Works IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Craft Machine Works
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Apps Being Evaluated by Craft Machine Works Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Craft Machine Works IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Craft Machine Works digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Craft Machine Works Technographics
Craft Machine Works is a Manufacturing organization based in United States,
with around 50 employees and annual revenues of $8.0 million.
Craft Machine Works operates a diverse technology stack with applications such as
Microsoft 365, Salesforce Sales Cloud and Amazon SES,
covering areas like Collaboration, Sales Automation, CRM, Sales Engagement and Transactional Email.
Craft Machine Works has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Salesforce and Amazon Web Services (AWS).
Craft Machine Works recently adopted applications including
Amazon SES in 2022, Salesforce Sales Cloud in 2021 and Cloudflare CDN in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Craft Machine Works’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Craft Machine Works’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Craft Machine Works technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.