Crane Stationery
1466 Curran Highway,
North Adams, 1247, MA,
United States
North Adams, 1247, MA,
United States
1 800-268-2281
Manufacturing
Crane Stationery Technographics
Crane Stationery Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Crane Stationery and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 Crane Stationery employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Crane Stationery has purchased the following applications: FreeWheel Demandsuite for Agency Management in 2022, Cisco Webex Meetings for Audio Video and Web Conferencing in 2020, Algolia Search for Application, Web and Enterprise Search in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Crane Stationery is running and its propensity to invest more and deepen its relationship with FreeWheel, A Comcast Company , Infor , Cisco Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Crane Stationery revenues, which have grown to $25.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Crane Stationery intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Crane Stationery Tech Stack and Enterprise Applications
Crane Stationery ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2022 | 2022 |
In 2022, Crane Stationery implemented FreeWheel Demandsuite on their website to centralize digital advertising operations, using FreeWheel Demandsuite as the core Agency Management application for site monetization. The deployment is focused on the public facing www.crane.com inventory and aligns the advertising stack around a publisher demand orchestration layer, consolidating programmatic demand and direct-sold campaign controls within a single Agency Management system.
FreeWheel Demandsuite was configured to manage standard Agency Management workflows including demand orchestration, inventory mapping and yield management, campaign trafficking and delivery controls, and reporting for ad performance and revenue attribution. The implementation uses category typical features such as ad decisioning rules, prioritization logic, and consolidated campaign reporting to standardize how digital inventory is priced and served.
Operational ownership sits with digital marketing and site operations, with IT providing implementation and runtime support for the web deployment. Governance changes focused on campaign approval workflows, inventory governance rules, and centralized reporting processes to align teams around a single Agency Management control plane. The narrative reflects a web first implementation of FreeWheel Demandsuite at Crane Stationery in 2022.
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Manufacturing ERP | ERP Services and Operations |
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2018 | 2018 |
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Crane Stationery Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Crane Stationery deployed Cisco Webex Meetings on its public website. Cisco Webex Meetings, categorized as Audio Video and Web Conferencing, is implemented to provide browser based meeting joins, video and audio conferencing, screen sharing, and meeting recording capabilities directly from the site.
The implementation focuses on embedding Cisco Webex Meetings access and scheduling flows into the customer facing web presence to support demos, sales engagements, and cross functional collaboration among sales, customer service, and product teams. Governance and operational control are described through centralized conferencing administration and user provisioning managed by corporate IT and web content owners, with the deployment emphasizing web based join flows and meeting provisioning rather than telephone centric conferencing components.
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Crane Stationery Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Algolia | Legacy | Algolia Search | Application, Web and Enterprise Search | Content Management | n/a | 2019 | 2019 |
In 2019, Crane Stationery implemented Algolia Search in the Application, Web and Enterprise Search category to power site search on its public website. The deployment uses Algolia Search as a hosted, API driven search layer integrated with the website front end, with indexed product and editorial feeds kept in sync through automated indexing pipelines.
Algolia Search was configured to deliver core search capabilities including autocomplete and query suggestions, faceting and filters for product discovery, relevance tuning and custom ranking rules, synonym management and typo tolerance, and built in search analytics for query and conversion visibility. Configuration work focused on index schema design, ranking strategy, and query rules to align search behavior with merchandising and site navigation goals.
Operational ownership sits with web, merchandising and marketing teams, who manage index updates, relevance governance and controlled ranking experiments. Governance includes structured index management workflows, regular relevance reviews and use of Algolia analytics to monitor search performance and guide iterative refinements across the site search experience.
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Crane Stationery eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2018 | 2018 |
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Crane Stationery CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Data Management Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics, Data Management Platform | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Crane Stationery ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2018 | 2018 |
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Crane Stationery PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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Crane Stationery IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Cloud Storage | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Crane Stationery CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Crane Stationery
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Crane Stationery Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Crane Stationery IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Crane Stationery digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Crane Stationery Technographics
Crane Stationery is a Manufacturing organization based in United States,
with around 250 employees and annual revenues of $25.0 million.
Crane Stationery operates a diverse technology stack with applications such as
FreeWheel Demandsuite, Cisco Webex Meetings and Algolia Search,
covering areas like Agency Management, Audio Video and Web Conferencing and Application, Web and Enterprise Search.
Crane Stationery has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as FreeWheel, A Comcast Company, Cisco Systems and Algolia.
Crane Stationery recently adopted applications including
FreeWheel Demandsuite in 2022, Amobee Turn in 2022 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Crane Stationery’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Crane Stationery’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Crane Stationery technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.