Nottingham, NG16 6AZ,
United Kingdom
Creative Spectrum Technographics
Creative Spectrum Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Creative Spectrum and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Creative Spectrum employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Creative Spectrum has purchased the following applications: PyroCMS for Content Management in 2014, Oracle Moat for Marketing Analytics in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Creative Spectrum is running and its propensity to invest more and deepen its relationship with PyroCMS , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Creative Spectrum revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Creative Spectrum intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Creative Spectrum Tech Stack and Enterprise Applications
Creative Spectrum Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PyroCMS | Legacy | PyroCMS | Content Management | Content Management | n/a | 2014 | 2014 |
In 2014, Creative Spectrum implemented PyroCMS as its Content Management platform for the company website. The deployment centered on web content management, using PyroCMS to manage page templates, content types, a media library, and editorial workflows common to Content Management implementations for small professional services firms. PyroCMS was configured to support client-facing pages, service descriptions, and case studies, aligning the application with marketing and delivery business functions.
Configuration emphasized templating, reusable content blocks, and role-based authoring and publishing controls to enable a small internal team to maintain site content without developer intervention. Governance established editorial roles and approval steps within PyroCMS to control publishing cadence and content consistency, while ongoing administration remained within the organization's marketing or operations remit.
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Creative Spectrum CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Moat | Marketing Analytics | CRM | n/a | 2019 | 2019 |
In 2019 Creative Spectrum implemented Oracle Moat on its website. Creative Spectrum implemented Oracle Moat as a Marketing Analytics application to instrument online media measurement and support marketing and digital media functions across its UK professional services operations.
The deployment was executed as a site level measurement implementation, embedding Oracle Moat page tags to capture viewability and attention metrics, campaign level impression counts, and invalid traffic signals typical of Marketing Analytics workflows. Configuration focused on standard measurement modules including viewability measurement, attention analytics, and verification reporting, with dashboards exposed to the marketing team for campaign analysis. Operational scope was limited to the corporate website and associated digital campaigns managed by the internal marketing function at the 10 person firm, and governance covered site tagging discipline and alignment with web consent and privacy controls during the rollout. Oracle Moat is reiterated here as the application providing measurement and verification capability for Creative Spectrum in the Marketing Analytics category.
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IT Decision Makers and Key Stakeholders at Creative Spectrum
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Apps Being Evaluated by Creative Spectrum Executives
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