AI Buyer Insights:

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Cri Advantage Tech Stack and Enterprise Applications

Cri Advantage HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
HMS Software Legacy HMS TimeControl Payroll Payroll HCM n/a 2000 2000
In 2000, Cri Advantage implemented HMS TimeControl Payroll to integrate employee timesheet information into its financial system for billing and payroll. The company purchased TimeControl in July 2000 and went live in October 2000 with 127 users in the United States. The deployment centralized timesheet capture and fed validated time data into financial posting and billing pipelines, aligning time collection with payroll processing under the Payroll application. Operationally the implementation reduced consultants' weekly time-entry from up to two hours to around 30 minutes and improved billing accuracy for client invoicing. The HMS TimeControl Payroll rollout reportedly paid for itself within six to eight months, reflecting efficiency and accuracy gains. The project affected consultants as well as billing and payroll functions and standardized timesheet workflows to support ongoing payroll and billing operations.
Recruiting, Applicant Tracking System HCM 2021 2021
Cri Advantage AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
HubSpot Legacy Hubspot Live Chat Chatbots and Conversational AI AI-Powered Application n/a 2020 2020
In 2020 Cri Advantage implemented Hubspot Live Chat on its public website, deploying Hubspot Live Chat as the customer-facing conversational layer. Cri Advantage Hubspot Live Chat Chatbots and Conversational AI supports client engagement and inbound lead capture as a primary business function for the professional services firm. The implementation centers on a website-embedded chat widget configured with templated responses, chat routing, transcript capture, and lead capture fields, aligned to professional services intake workflows. Operational coverage is focused on sales and client services teams, with governance established around response ownership and escalation workflows to ensure timely follow-up from internal teams.
Cri Advantage Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2015 2015
In 2015, Cri Advantage implemented Microsoft 365 as its primary Collaboration platform across the organization. The deployment was provisioned as a cloud-hosted Microsoft 365 tenant serving approximately 130 employees in a professional services context, providing company-wide access from desktops and mobile devices. Microsoft 365 was configured to deliver core Collaboration capabilities including enterprise email, browser and desktop Office applications, document collaboration through SharePoint Online and OneDrive, and real-time team communication and meetings via Microsoft Teams. The implementation emphasized shared libraries, co-authoring workflows, and centralized content stores to support billable services, client engagement, and internal knowledge sharing. Operational governance was managed through a centralized tenant model with role-based administration and policy-driven sharing and access controls typical of Microsoft 365 deployments. Cri Advantage also uses Microsoft 365 on their website, reflecting browser-based access and embedded content workflows tied to the corporate web presence.
Cri Advantage CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Account Based Marketing CRM 2022 2022
CRM CRM 2022 2022
Digital Advertising Platform CRM 2022 2022
Marketing Analytics CRM 2022 2022
Marketing Analytics CRM 2022 2022
Marketing Automation CRM 2021 2021
Cri Advantage ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Performance Management ITSM 2022 2022
IT Service Management ITSM 2018 2018
Cri Advantage PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2018 2018
Cri Advantage IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2012 2012
Application Hosting and Computing Services IaaS 2017 2017
Application Hosting and Computing Services IaaS 2019 2019

IT Decision Makers and Key Stakeholders at Cri Advantage

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Cri Advantage Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Cri Advantage IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Cri Advantage digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Cri Advantage Technographics
Cri Advantage is a Professional Services organization based in United States, with around 130 employees and annual revenues of $15.0 million.
Cri Advantage operates a diverse technology stack with applications such as HMS TimeControl Payroll, Hubspot Live Chat and Microsoft 365, covering areas like Payroll, Chatbots and Conversational AI and Collaboration.
Cri Advantage has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as HMS Software, HubSpot and Microsoft.
Cri Advantage recently adopted applications including Zoominfo Platform in 2022, Hubspot CRM in 2022 and HubSpot Ads in 2022, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Cri Advantage’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Cri Advantage’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Cri Advantage technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.