Crocs
Building 5 500 Eldorado Boulevard,
Broomfield, 80021, CO,
United States
Broomfield, 80021, CO,
United States
1 303-848-7000
Retail
Crocs Technographics
Crocs Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Crocs and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 7910 Crocs employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Crocs has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2013, Greenhouse ATS for Applicant Tracking System in 2018, Onit SimpleLegal for Legal Practice Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Crocs is running and its propensity to invest more and deepen its relationship with SAP , Oracle , Onit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Crocs revenues, which have grown to $4.10 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Crocs intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Crocs Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP Financial Management | n/a | 2013 | 2014 |
In 2013 Crocs implemented SAP ERP ECC 6.0 to centralize core ERP Financial capabilities across its finance organization and to serve as a primary case subject within a broader industrial dataset of SAP ERP adopters. The implementation is described in the context of a case study driven research process that includes Hela Apparel Holdings and a Luxury Fashion House, using case studies as the primary approach to explore and address common ERP implementation challenges.
SAP ERP ECC 6.0 was configured to deliver standard ERP Financial functional modules, including general ledger, accounts payable, accounts receivable, asset accounting, period-end closing and statutory financial reporting. Configuration emphasized a unified chart of accounts, period close orchestration and embedded financial controls, consistent with typical ERP Financial deployment patterns for multinational retail organizations.
The deployment followed a centralized application architecture typical for SAP ERP ECC 6.0 in this period, with a single instance model designed to consolidate transactional and master data for finance, accounting and treasury operations. Implementation activities focused on data harmonization of retail financial transactions, chart of accounts alignment and the instrumentation of financial workflows to support consolidated reporting and auditability.
Governance of the deployment leveraged academic and practical assessment frameworks, notably the Technology Organization Environment Framework to evaluate organizational readiness and Contingency Theory to assess fit across differing operational contexts. Case studies were used as the operational method to identify implementation risks and process redesign needs, while governance activities centered on standardized financial processes, role based controls, change management and targeted training for finance stakeholders.
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ERP Financial | ERP Financial Management |
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2021 | 2021 |
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Expense Management | ERP Financial Management |
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2012 | 2012 |
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Expense Management | ERP Financial Management |
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2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2018 | 2018 |
In 2018, Crocs implemented Greenhouse ATS as its Applicant Tracking System. The Greenhouse ATS instance was embedded on Crocs' careers site to capture candidate applications and manage online job postings, aligning the application flow directly with corporate recruiting. Crocs Greenhouse ATS Applicant Tracking System supports the company recruiting and talent acquisition business function by routing applicants from the public careers page into structured hiring workflows.
The deployment uses standard Applicant Tracking System capabilities, including job requisition publishing, candidate tracking and pipeline management, interview orchestration, and offer workflow configuration, to formalize hiring stages. The implementation follows a cloud SaaS architecture and integrates the careers page application flow with Greenhouse ATS, with governance focused on standardized hiring workflows and configurable interview plans to centralize candidate data for Crocs' talent acquisition teams.
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BackGround Screening | HCM |
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2015 | 2015 |
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Candidate Relationship Management | HCM |
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2022 | 2022 |
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Time and Attendance | HCM |
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2008 | 2008 |
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Workforce Management | HCM |
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2008 | 2008 |
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Workforce Scheduling | HCM |
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2021 | 2021 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Onit | Legacy | Onit SimpleLegal | Legal Practice Management | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020, Crocs implemented Onit SimpleLegal as its Legal Practice Management application to standardize legal and invoice workflows across its global operations. The program began with a structured evaluation of current processes, and Crocs partnered with the SimpleLegal implementation team to map business processes to best practice workflows and to scope an invoice approval process spanning numerous global accounting entities.
Configuration work emphasized an invoice approval workflow, VAT tax setup aligned to Crocs standard operating procedures, and role-based routing to support legal intake and matter-level financial controls. Onit SimpleLegal was configured to enforce multi-entity approval chains and to apply VAT calculations consistent with company SOPs, while capturing transactional attributes needed by legal and finance for reconciliation and accounting visibility.
Rollout and governance combined standardized operating procedures with global user training and onboarding to facilitate product adoption. The SimpleLegal implementation team led configuration, documentation of new approval workflows, and training for regional accounting and legal teams, establishing governance around invoice approvals and VAT handling within the Legal Practice Management environment.
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Retail Management | ERP Services and Operations |
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2015 | 2015 |
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Travel Management | ERP Services and Operations |
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2012 | 2012 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Management | Content Management |
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2011 | 2011 |
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Digital Signing | Content Management |
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2021 | 2021 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2009 | 2009 |
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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Product Review Management | eCommerce |
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2015 | 2015 |
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Shipping Management | eCommerce |
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2021 | 2021 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Order Management | SCM |
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2020 | 2020 |
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Warehouse Management | SCM |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Loyalty | CRM |
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2024 | 2024 |
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Customer Support | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Partner Relationship Management | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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IT Service Management | ITSM |
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2019 | 2019 |
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IT Service Management | ITSM |
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2020 | 2020 |
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PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Product Lifecycle Management | PLM and Engineering |
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2018 | 2018 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2021 | 2021 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2012 | 2013 |
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Supplier Relationship Management | Procurement |
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2012 | 2012 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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File Transfer Protocol | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Crocs
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Crocs Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Crocs IT executives and key decision makers. This section highlights Crocs's latest recorded technology evaluations, including SAP SuccessFactors Employee Central Payroll for Payroll on 2026-02-19, The Trade Desk for Digital Advertising Platform on 2026-02-05, and GrowthBook for Test Automation Platform on 2026-01-17. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Crocs digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Crocs Technographics
Crocs is a Retail organization based in United States,
with around 7910 employees and annual revenues of $4.10 billion.
Crocs operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, Greenhouse ATS and Onit SimpleLegal,
covering areas like ERP Financial, Applicant Tracking System and Legal Practice Management.
Crocs has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Greenhouse and Onit.
Crocs recently adopted applications including
CASA Retail AI RetenSee in 2024, Perpetua in 2023 and HireClix in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Crocs’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Crocs’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Crocs technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.