Cvent
1765 Greensboro Station Place, 7th Floor,
Tysons, 22102, VA,
United States
Tysons, 22102, VA,
United States
1 866-318-4358
Professional Services
Cvent Technographics
Cvent Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Cvent and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5000 Cvent employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Cvent has purchased the following applications: Coupa Invoice for AP Automation in 2018, iCIMS Recruit Applicant Tracking System for Applicant Tracking System in 2020, Drift AI Chatbot for Chatbots and Conversational AI in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Cvent is running and its propensity to invest more and deepen its relationship with Coupa Software , Oracle , SAP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Cvent revenues, which have grown to $730.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Cvent intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Cvent Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Coupa Software | Legacy | Coupa Invoice | AP Automation | ERP Financial Management | n/a | 2018 | 2018 |
In 2018, Cvent implemented Coupa Invoice, an AP Automation application. The deployment established Coupa Invoice as the primary invoice intake and processing platform for the company and centralized high-volume accounts payable workflows within the finance organization.
Configuration focused on invoice capture and processing workflows consistent with AP Automation capabilities, with staff processing over 2000 invoices per month using Coupa Invoice. Operational activities implemented in the system included invoice receipt and validation, exceptions handling and routing for approvals, weekly preparation of AP aging lists, and initiation of vendor payments on a weekly cadence.
Operational governance reflected a structured AP cadence, with Accounts Payable staff and an Account Payable Specialist role executing vendor communications and weekly vendor email outreach as part of standard operating procedures. The implementation embedded routine tasks into Coupa Invoice workflows, including the generation of the weekly AP aging report and scheduled payment initiation activities, to support repeatable governance and vendor liaison responsibilities.
The rollout centered on the finance and accounts payable function at Cvent, with Coupa Invoice serving as the system used day to day for invoice-to-pay operations. Coupa Invoice is referenced throughout the implementation as the application handling invoice processing volumes and the operational tasks of vendor communication, aging management, and payment initiation.
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ERP Financial | ERP Financial Management |
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2020 | 2021 |
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Expense Management | ERP Financial Management |
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2017 | 2017 |
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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Payment Processing | ERP Financial Management |
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2019 | 2019 |
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Tax Management | ERP Financial Management |
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2019 | 2019 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| iCIMS | Legacy | iCIMS Recruit Applicant Tracking System | Applicant Tracking System | HCM | n/a | 2020 | 2020 |
In 2020 Cvent selected and deployed iCIMS Recruit Applicant Tracking System to replace a legacy recruiting platform. The implementation surfaces iCIMS Recruit on Cvent’s public careers site to capture and manage applicant flow and serve applicant tracking functions. Deployment scope is enterprise-level hiring activity at Cvent (Professional Services, ~5,000 employees), with iCIMS Recruit functioning as the company’s ATS on its website.
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Core HR | HCM |
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2010 | 2011 |
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Core HR | HCM |
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2020 | 2021 |
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Employee Experience, Employee Engagement | HCM |
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2020 | 2022 |
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Payroll | HCM |
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2020 | 2020 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Cvent deployed Drift AI Chatbot on its public website. The Drift AI Chatbot implementation is categorized under Chatbots and Conversational AI and provides a conversational front end to engage site visitors. Cvent used the full application name Drift AI Chatbot to introduce automated conversational entry points for visitor intent capture and qualification workflows.
Configuration centered on building conversational workflows, intent detection, and scripted qualification questions, with defined escalation paths to human agents. The deployment leveraged conversational messaging, routing logic, and handoff capabilities typical of Chatbots and Conversational AI to align web engagement with demand capture processes. The Drift AI Chatbot runs in-browser and is triggered by page context and visitor behavior to initiate interactions.
Operational ownership sits with Cvent's digital marketing and web operations teams, who maintain conversation playbooks, trigger rules, and inbound routing policies. The implementation directly supports marketing, demand generation, and initial sales engagement by providing a managed conversational layer on the website. The Cvent Drift AI Chatbot Chatbots and Conversational AI relationship is focused on web-based visitor engagement and qualifying inbound opportunities.
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Chatbots and Conversational AI | AI-Powered Application |
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2018 | 2018 |
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Chatbots and Conversational AI | AI-Powered Application |
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2020 | 2020 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Analytics and BI | Analytics and BI |
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2017 | 2017 |
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Data Warehouse | Analytics and BI |
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2018 | 2018 |
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Process Mining | Analytics and BI |
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2018 | 2018 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Event Management | Collaboration |
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2005 | 2005 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Management | Content Management |
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2019 | 2019 |
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Digital Signing | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Account Based Marketing | CRM |
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2020 | 2020 |
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Account Based Marketing | CRM |
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2023 | 2023 |
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Account Based Marketing | CRM |
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2022 | 2022 |
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Account Based Marketing, Sales Engagement | CRM |
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2018 | 2018 |
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CRM | CRM |
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2016 | 2016 |
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CRM | CRM |
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2000 | 2000 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2012 | 2012 |
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Marketing Analytics | CRM |
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2007 | 2007 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2010 | 2010 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2000 | 2000 |
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Sales Engagement | CRM |
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2016 | 2016 |
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Tag Management | CRM |
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2020 | 2020 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2016 | 2016 |
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Financial Consolidation and Close | EPM |
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2017 | 2017 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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IT Service Management | ITSM |
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2023 | 2023 |
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Remote Monitoring and Management | ITSM |
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2020 | 2020 |
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PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Product Lifecycle Management | PLM and Engineering |
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2023 | 2023 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2021 | 2021 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Procurement | Procurement |
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2018 | 2018 |
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SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Incentive Compensation Management | SPM |
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2019 | 2019 |
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Incentive Compensation Management | SPM |
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2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2025 | 2025 |
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iPaaS (Integration Platform as a Service) | PaaS |
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2024 | 2024 |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Backup as a Service (BaaS) | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Database Management | IaaS |
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2019 | 2019 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2022 | 2022 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Threat Modeling | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Cvent
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Cvent Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Cvent Technographics
Cvent is a Professional Services organization based in United States,
with around 5000 employees and annual revenues of $730.0 million.
Cvent operates a diverse technology stack with applications such as
Coupa Invoice, iCIMS Recruit Applicant Tracking System and Drift AI Chatbot,
covering areas like AP Automation, Applicant Tracking System and Chatbots and Conversational AI.
Cvent has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Coupa Software, iCIMS and Drift.
Cvent recently adopted applications including
Superblocks in 2025, Tray AI Orchestration Platform in 2024 and Zoominfo Platform in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Cvent’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Cvent’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Cvent technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.