Danone
17 Boulevard Haussmann,
Paris, 75009,
France
Paris, 75009,
France
33 1 44 35 20 20
Consumer Packaged Goods
Danone Technographics
Danone Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Danone and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 89528 Danone employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Danone has purchased the following applications: IAS Ad Fraud for AML, Fraud and Compliance in 2022, Amazon EC2 for Application Hosting and Computing Services in 2020, Bubble Platform for Apps Development in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Danone is running and its propensity to invest more and deepen its relationship with Integral Ad Science , Amazon Web Services (AWS) , IBM or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Danone revenues, which have grown to $31.73 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Danone intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Danone Data, Technology Stack, and Enterprise Applications
TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Integral Ad Science | Legacy | IAS Ad Fraud | AML, Fraud and Compliance | TRM | n/a | 2022 | 2022 | In 2022 Danone implemented IAS Ad Fraud as part of an Integral Ad Science Quality Impressions deployment to improve media quality across its global digital media buying process, addressing viewability, brand safety and ad fraud under the AML, Fraud and Compliance category. The engagement centers on IAS Ad Fraud capabilities within the Quality Impressions suite, with the full application name IAS Ad Fraud used for ad verification and fraud detection alongside viewability and brand safety controls. The implementation included configuration of viewability measurement, brand safety controls and ad fraud verification workflows, aligning impression-level quality signals with campaign measurement processes. IAS Quality Impressions was applied to deliver impression scoring, campaign-level reporting and automated exclusion of noncompliant inventory, reflecting typical functional workflows for AML, Fraud and Compliance solutions in programmatic media buying. Deployment was global, covering 17 countries and integrated into Danone marketing and media buying operations to standardize quality checks across regions and channels. Governance was adjusted to incorporate campaign-level quality thresholds and reporting, enabling media procurement and media operations teams to enforce brand safety and fraud controls as part of routine media buying approvals and optimizations. The reported rollout delivered measurable outcomes, including more than 20 point gains in display viewability and ad fraud rates below 1 percent, with ad fraud verification attributed to IAS capabilities within the Quality Impressions suite. The deployment positions Danone to continue using IAS Ad Fraud within its AML, Fraud and Compliance controls for ongoing media quality assurance. | |
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Risk Management | TRM |
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2021 | 2021 |
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Risk Management | TRM |
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2021 | 2021 |
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Treasury Management | TRM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2020 | 2020 | ||
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Database Management | IaaS |
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2002 | 2002 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Bubble Group | Legacy | Bubble Platform | Apps Development | PaaS | n/a | 2020 | 2020 | ||
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Operating System (OS) | PaaS |
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2002 | 2002 |
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Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Blockchain Platform | Blockchain |
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2020 | 2020 |
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Blockchain Platform | Blockchain |
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2021 | 2021 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Candidate Relationship Management | HCM |
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2024 | 2024 |
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Core HR | HCM |
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2015 | 2016 |
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HR Service Delivery | HCM |
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2022 | 2022 |
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Payroll | HCM |
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2016 | 2016 |
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Payroll | HCM |
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2024 | 2024 |
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Recruiting | HCM |
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2021 | 2021 |
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Recruiting, Applicant Tracking System | HCM |
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2015 | 2016 |
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Succession and Leadership Planning | HCM |
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2024 | 2025 |
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Workforce Analytics | HCM |
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2018 | 2018 |
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Workforce Analytics | HCM |
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2019 | 2019 |
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Workforce Management | HCM |
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2023 | 2023 |
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Workforce Planning | HCM |
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2023 | 2023 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Collaboration | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2020 | 2021 |
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Event Management | Collaboration |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Customer Data Platform | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Tag Management | CRM |
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2021 | 2021 |
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Trade Promotion Management | CRM |
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2010 | 2010 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Digital Asset Management | Content Management |
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2019 | 2019 |
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Digital Signing | Content Management |
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2021 | 2021 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Environmental, Social, and Governance (ESG) | EPM |
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2021 | 2023 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Expense Management | ERP Financial Management |
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2015 | 2016 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2017 | 2018 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Laboratory Management | ERP Services and Operations |
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2025 | 2025 |
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Travel Management | ERP Services and Operations |
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2015 | 2016 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Project Portfolio Management | PPM |
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2020 | 2020 |
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Project Portfolio Management | PPM |
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2019 | 2019 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Supply Chain Management | SCM |
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2018 | 2020 |
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IT Decision Makers and Key Stakeholders at Danone
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Danone Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Danone Technographics
Danone is a Consumer Packaged Goods organization based in France,
with around 89528 employees and annual revenues of $31.73 billion.
Danone operates a diverse technology stack with applications such as
IAS Ad Fraud, Amazon EC2 and Bubble Platform,
covering areas like AML, Fraud and Compliance, Application Hosting and Computing Services and Apps Development.
Danone has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Integral Ad Science, Amazon Web Services (AWS) and Bubble Group.
Danone recently adopted applications including
LabVantage LIMS in 2025, VONQ Job Marketing in 2024 and Payzaar Payroll in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Danone’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Danone’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Danone technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.