Mexico City, 1180, Mexico Cit,
Mexico
Deportes Marti, S.A. de C.V. Technographics
Deportes Marti, S.A. de C.V. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Deportes Marti, S.A. de C.V. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1500 Deportes Marti, S.A. de C.V. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Deportes Marti, S.A. de C.V. has purchased the following applications: Oracle Retail Merchandising System for Retail Management in 2017, JivoChat for Chatbots and Conversational AI in 2017, VTEX eCommerce for eCommerce in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Deportes Marti, S.A. de C.V. is running and its propensity to invest more and deepen its relationship with Oracle , JivoChat , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Deportes Marti, S.A. de C.V. revenues, which have grown to $300.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Deportes Marti, S.A. de C.V. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Deportes Marti, S.A. de C.V. Tech Stack and Enterprise Applications
Deportes Marti, S.A. de C.V. ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Oracle PeopleSoft ERP | Oracle Retail Merchandising System | Retail Management | ERP Services and Operations | n/a | 2017 | 2017 |
In 2017, Deportes Marti, S.A. de C.V. migrated retail merchandising responsibilities to the Oracle Retail Merchandising System as part of a broader deployment of Oracle Retail operations management capabilities. The implementation centered on the Oracle Retail Merchandising System and explicitly included Oracle Retail Store Inventory Management and Oracle Retail Allocation, aligning the company with a Retail Management platform to govern merchandising, inventory and allocation workflows.
The deployment configured merchandising lifecycle workflows, centralized item and assortment management, and implemented inventory visibility and allocation engines to support merchandising and store operations. Governance changes focused on standardized allocation rules and role based approvals to replace merchandising functions previously handled in Oracle PeopleSoft ERP, while operational ownership concentrated on merchandising, inventory planning and store operations teams.
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Retail Management | ERP Services and Operations |
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2018 | 2018 |
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Deportes Marti, S.A. de C.V. AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| JivoChat | Legacy | JivoChat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
In 2017, Deportes Marti, S.A. de C.V. deployed JivoChat on its public website. The deployment positions JivoChat within the Chatbots and Conversational AI category to support online customer service and e-commerce engagement for the retailer.
The implementation is a web-embedded conversational layer using JivoChat, providing live chat, real-time visitor context, proactive messaging, and an agent-facing console, reflecting standard Chatbots and Conversational AI capabilities such as session routing and conversational session management. Architecture is centered on a cloud-hosted conversational service integrated into the site front-end via a lightweight JavaScript snippet, with operational coverage focused on the website channel for customer support and online sales assistance.
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Deportes Marti, S.A. de C.V. eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| VTEX | Legacy | VTEX eCommerce | eCommerce | eCommerce | n/a | 2019 | 2019 |
In 2019, Deportes Marti, S.A. de C.V. implemented VTEX eCommerce. The platform was deployed on marti.mx as the primary commerce system to support the companys eCommerce operations, including online merchandising, product catalog publishing, and customer checkout across Mexico. VTEX eCommerce serves as the central commerce engine for product information management, pricing and promotion control, and storefront administration.
The implementation leverages VTEX eCommerce functional modules such as storefront and catalog management, checkout and payments orchestration, inventory visibility and order management workflows, and promotion engines configured for retail merchandising processes. The deployment follows an API-first, cloud-native approach to enable integration with back office systems and third-party services, and to support omnichannel inventory and fulfillment orchestration typical of retail eCommerce. Governance and operational ownership were aligned to commerce operations and merchandising teams to centralize catalog, pricing, and promotion workflows while operationalizing order management and fulfillment through the platform.
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eCommerce | eCommerce |
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2016 | 2016 |
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Product Review Management | eCommerce |
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2019 | 2019 |
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Deportes Marti, S.A. de C.V. SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Inventory Management | SCM |
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2014 | 2014 |
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Deportes Marti, S.A. de C.V. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Deportes Marti, S.A. de C.V. PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2019 | 2019 |
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Deportes Marti, S.A. de C.V. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Container Service | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Deportes Marti, S.A. de C.V.
Apps Being Evaluated by Deportes Marti, S.A. de C.V. Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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