Rossmann
Rossmann Technographics
Rossmann Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Rossmann and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 62000 Rossmann employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Rossmann has purchased the following applications: MobileXpense Expense Management for Expense Management in 2014, In-House ATS for Applicant Tracking System in 2016, SymphonyAI Retail CPG Suite for Retail Management in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Rossmann is running and its propensity to invest more and deepen its relationship with MobileXpense , In-House Applications , milch & zucker or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Rossmann revenues, which have grown to $13.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Rossmann intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Rossmann Tech Stack and Enterprise Applications
Rossmann ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MobileXpense | Legacy | MobileXpense Expense Management | Expense Management | ERP | n/a | 2014 | 2014 |
In 2014, Rossmann implemented MobileXpense Expense Management to standardize employee expense processing across its finance organization. The MobileXpense Expense Management deployment focused on core Expense Management capabilities including mobile receipt capture, employee expense submission, automated approval routing, policy enforcement, corporate card reconciliation, and expense reporting to support finance and accounting workflows, and the vendor lists Rossmann as a customer on its website.
Configuration work centered on expense policy templates, multilevel approval workflows, and automated expense classification, aligning with Expense Management best practices, with deployment scoped to corporate finance and travel expense processes in Germany. The implementation emphasized operational governance through centralized policy controls and approval rules.
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Rossmann HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| In-House Applications | Legacy | In-House ATS | Applicant Tracking System | HCM | n/a | 2016 | 2016 |
In 2016, Rossmann implemented In-House ATS as its Applicant Tracking System and deployed the application on its public careers website. The In-House ATS was instrumented on bewerben.rossmann.de to surface job advertisements and to provide candidate login and application submission flows, establishing the platform as the primary external intake channel for applicants.
Rossmann configured the In-House ATS to manage job postings, candidate profiles, application workflows, status tracking, resume storage, and recruiter communication templates. The Applicant Tracking System supports structured stage progression and recruiter review queues, aligning application lifecycle management with talent acquisition processes and HR recruiting functions.
Operational ownership was placed with Rossmann talent acquisition and HR teams, using the In-House ATS to centralize applicant data and standardize hiring workflows. The implementation connected the Applicant Tracking System with the public careers front end to capture applicant submissions and enforce recruiter access controls and standardized processing governance.
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Candidate Relationship Management | HCM |
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2015 | 2015 |
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Employee Engagement | HCM |
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2020 | 2021 |
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Recruiting, Applicant Tracking System | HCM |
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2014 | 2014 |
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Workforce Management | HCM |
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2018 | 2018 |
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Rossmann ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SymphonyAI | Legacy | SymphonyAI Retail CPG Suite | Retail Management | ERP Services and Operations | n/a | 2024 | 2024 |
In 2024 Rossmann implemented SymphonyAI Retail CPG Suite to expand AI based store and space planning into its growing Spain footprint, aligning the deployment with the company Retail Management strategy. The SymphonyAI Retail CPG Suite is used to operationalize shelf planning and macro space planning across Rossmann store formats, and the full application name SymphonyAI Retail CPG Suite appears in Rossmann’s international reference architecture to support scalable retail operations.
The implementation centers on SymphonyAI’s AI powered shelf planning application and macro space planning capabilities, including automated planograms, assortment optimization and support for micro space adjustments. The solution accommodates real time space constraints, merchandising strategy and local shopper preferences to generate custom shelf layouts that address small, mid sized and large store formats while handling assortments in the 12,000 to 15,000 item range.
From an integration and operational coverage perspective Rossmann integrated SymphonyAI store and space planning into its international reference architecture from an IT perspective to enable repeatable rollout and scalability as the retailer grows in Spain and maintains consistency with German operations. The deployment explicitly covers Rossmann’s Spain expansion, where the retailer operates 23 stores, and extends processes for category management, merchandising and store operations across multiple store sizes.
Governance and workflow changes emphasize supporting business colleagues with data driven automated and optimized planograms and assortments, embedding the SymphonyAI Retail CPG Suite into merchandising and category management workflows. Outcomes stated by Rossmann and SymphonyAI include automated complex processes, consistent high quality shopper experiences across stores and the ability to present engaging, thoughtfully merchandised assortments while supporting scale in new markets.
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Rossmann Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Management | Content Management |
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2013 | 2013 |
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Content Management | Content Management |
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2015 | 2015 |
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Rossmann eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2019 | 2019 |
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Personalization and Product Recommendations | eCommerce |
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2016 | 2016 |
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Rossmann CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Loyalty | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Social Media Management | CRM |
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2014 | 2014 |
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Rossmann SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Configure Price Quote (CPQ) | SPM |
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2020 | 2020 |
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Rossmann TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Rossmann PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2019 | 2019 |
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Rossmann IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Rossmann CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Rossmann
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Rossmann Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Rossmann IT executives and key decision makers. This section highlights Rossmann's latest recorded technology evaluations, including IBM AS/400 for ERP Financial on 2025-09-29 and Microsoft Dynamics 365 Cloud ERP for ERP Financial on 2025-04-14. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Rossmann digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| 2025-09-29 | Rossmann | Evaluated | IBM | IBM AS/400 | ERP Financial | ERP |
| 2025-04-14 | Rossmann | Evaluated | Microsoft | Microsoft Dynamics 365 Cloud ERP | ERP Financial | ERP |
FAQ - APPS RUN THE WORLD Rossmann Technographics
Rossmann is a Retail organization based in Germany,
with around 62000 employees and annual revenues of $13.00 billion.
Rossmann operates a diverse technology stack with applications such as
MobileXpense Expense Management, In-House ATS and SymphonyAI Retail CPG Suite,
covering areas like Expense Management, Applicant Tracking System and Retail Management.
Rossmann has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as MobileXpense, In-House Applications and SymphonyAI.
Rossmann recently adopted applications including
SymphonyAI Retail CPG Suite in 2024, Kameleoon in 2021 and OneTrust Cookie Consent in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Rossmann’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Rossmann’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Rossmann technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.