Rossmann Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Rossmann and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 62000 Rossmann employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Rossmann has purchased the following applications: MobileXpense Expense Management for Expense Management in 2014, In-House ATS for Applicant Tracking System in 2016, SymphonyAI Retail CPG Suite for Retail Management in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Rossmann is running and its propensity to invest more and deepen its relationship with MobileXpense , In-House Applications , milch & zucker or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Rossmann revenues, which have grown to $13.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Rossmann intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MobileXpense | Legacy | MobileXpense Expense Management | Expense Management | ERP Financial Management | n/a | 2014 | 2014 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| In-House Applications | Legacy | In-House ATS | Applicant Tracking System | HCM | n/a | 2016 | 2016 |
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Candidate Relationship Management | HCM |
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2015 | 2015 |
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Employee Engagement | HCM |
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2020 | 2021 |
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Recruiting, Applicant Tracking System | HCM |
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2014 | 2014 |
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Workforce Management | HCM |
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2018 | 2018 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SymphonyAI | Legacy | SymphonyAI Retail CPG Suite | Retail Management | ERP Services and Operations | n/a | 2024 | 2024 |
In 2024 Rossmann implemented SymphonyAI Retail CPG Suite to expand AI based store and space planning into its growing Spain footprint, aligning the deployment with the company Retail Management strategy. The SymphonyAI Retail CPG Suite is used to operationalize shelf planning and macro space planning across Rossmann store formats, and the full application name SymphonyAI Retail CPG Suite appears in Rossmann’s international reference architecture to support scalable retail operations.
The implementation centers on SymphonyAI’s AI powered shelf planning application and macro space planning capabilities, including automated planograms, assortment optimization and support for micro space adjustments. The solution accommodates real time space constraints, merchandising strategy and local shopper preferences to generate custom shelf layouts that address small, mid sized and large store formats while handling assortments in the 12,000 to 15,000 item range.
From an integration and operational coverage perspective Rossmann integrated SymphonyAI store and space planning into its international reference architecture from an IT perspective to enable repeatable rollout and scalability as the retailer grows in Spain and maintains consistency with German operations. The deployment explicitly covers Rossmann’s Spain expansion, where the retailer operates 23 stores, and extends processes for category management, merchandising and store operations across multiple store sizes.
Governance and workflow changes emphasize supporting business colleagues with data driven automated and optimized planograms and assortments, embedding the SymphonyAI Retail CPG Suite into merchandising and category management workflows. Outcomes stated by Rossmann and SymphonyAI include automated complex processes, consistent high quality shopper experiences across stores and the ability to present engaging, thoughtfully merchandised assortments while supporting scale in new markets.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Management | Content Management |
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2013 | 2013 |
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Content Management | Content Management |
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2015 | 2015 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2019 | 2019 |
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Personalization and Product Recommendations | eCommerce |
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2016 | 2016 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Loyalty | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Social Media Management | CRM |
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2014 | 2014 |
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SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Configure Price Quote (CPQ) | SPM |
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2020 | 2020 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2017 | 2017 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| Date | Company | Status | Vendor | Product | Category | Market |
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