Cotswold Fayre
The Clock House, 22 High Street,
Theale, RG7 5AW,
United Kingdom
Theale, RG7 5AW,
United Kingdom
44 34 5260-6060
Distribution
Cotswold Fayre Technographics
Cotswold Fayre Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Cotswold Fayre and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 147 Cotswold Fayre employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Cotswold Fayre has purchased the following applications: OrderWise ERP System for ERP Financial in 2023, Tawk.to for Chatbots and Conversational AI in 2020, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Cotswold Fayre is running and its propensity to invest more and deepen its relationship with Orderwise , Visa , PayPal or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Cotswold Fayre revenues, which have grown to $32.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Cotswold Fayre intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Cotswold Fayre Tech Stack and Enterprise Applications
Cotswold Fayre ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Orderwise | Legacy | OrderWise ERP System | ERP Financial | ERP | n/a | 2023 | 2023 |
In 2023, Cotswold Fayre deployed OrderWise ERP System to support ERP Financial functions across its UK wholesale and distribution operations. The implementation focused on order processing, pricing and margin management, and export account workflows used by national account administration and export teams. Scope included customer service, national account management, export administration, IT, and logistics coordination for nationwide distribution.
OrderWise ERP System was configured to extract, analyse, and manage pricing and margin data, with business users leveraging advanced Excel techniques such as VLOOKUP and pivot tables to augment ERP reporting and price analysis. The deployment captured digital product data sheets and maintained BRC and SALSA certificates as part of export documentation management, and configuration emphasized SKU level controls to handle large seasonal orders and complex assortments. Functional attention centered on pricing control, margin analytics, order fulfilment workflows, and documentation for export compliance.
Integrations included an automated Core File Transfer Protocol, FTP, data feed from OrderWise into a customer bespoke management system, implemented with IT to improve data integrity and reduce manual workload. Export operations were coordinated with an external export partner through OrderWise driven workflows to ensure accurate system input and on-time delivery. Operational coverage supported national account administration and export account management across the UK and enabled coordination of a £1.2 million net seasonal order spanning 1500 SKUs.
Governance changes included training the customer service team on differentiated processes for national accounts, establishing a single point of contact for export enquiries, and providing technical and operational support to National Account Managers. Process improvement initiatives were driven through cross functional collaboration between commercial, IT, and logistics teams, with a priority on automating handoffs and strengthening data integrity. The deployment positions Cotswold Fayre to continue using OrderWise ERP System for ERP Financial reporting, pricing control, and export workflow orchestration.
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Cotswold Fayre AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tawk.to | Legacy | Tawk.to | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020 Cotswold Fayre embedded Tawk.to on its public website as an operational chat layer, positioning Tawk.to within its Chatbots and Conversational AI footprint to deliver real time web conversations for online customers. The deployment is a website embedded, cloud hosted implementation of Tawk.to, standard for Chatbots and Conversational AI, providing an always available front end for customer inquiries on the ecommerce site.
Configuration centered on the Tawk.to web widget and browser based agent dashboard, with typical Chatbots and Conversational AI capabilities such as proactive chat invites, canned responses, offline messaging and chat transcripts for audit and handoff. The implementation emphasizes lightweight setup and configuration of chat routing, agent availability states and message templates to support consistent customer responses.
Operational coverage targets customer service and ecommerce support teams within the United Kingdom, with the Tawk.to widget served site wide and managed through the vendor console. Governance focuses on role based access, scripted response governance and escalation workflows to internal teams, reflecting a concise, web first conversational support model for Cotswold Fayre.
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Cotswold Fayre Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Cotswold Fayre implemented Microsoft 365 as a cloud-hosted collaboration platform. The deployment is visible on their website, confirming use of Microsoft 365 for web-facing collaboration assets and corporate communications, and the implementation aligns with the Collaboration apps category for a 147-employee distribution business based in the United Kingdom.
Microsoft 365 has been provisioned as a tenant-based SaaS deployment providing core collaboration capabilities including Exchange Online email, SharePoint Online content management, OneDrive file synchronization, and Microsoft Teams for real-time communication. Configuration covers license assignment, role-based access controls, and centralized administration to manage users and groups across the organization, supporting document management, team collaboration, and calendaring workflows typical to distribution operations.
Operational coverage centers on corporate functions such as marketing, operations, and customer service, and the presence of Microsoft 365 on the public website indicates integration of web-hosted collaboration assets or embedded Office content. Governance is administered at the tenant level with policy-driven access management and routine user provisioning, positioning Microsoft 365 as the primary Collaboration platform for Cotswold Fayre across its United Kingdom operations.
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Cotswold Fayre eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce Fraud Protection | eCommerce |
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2020 | 2020 |
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eCommerce | eCommerce |
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2015 | 2015 |
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Cotswold Fayre CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Cotswold Fayre PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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Cotswold Fayre IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Cotswold Fayre
| First Name | Last Name | Title | Function | Department | Phone | |
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Founder & Managing Director | Director | Finance | |
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Head of Finance | Director | Finance | |
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Head of Operations | Director | Finance | |
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National Accounts Controller | Director | Finance | |
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Head of Finance | Director | Finance | |
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Operations Director | Director | Operations | |
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Apps Being Evaluated by Cotswold Fayre Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Cotswold Fayre IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Cotswold Fayre digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Cotswold Fayre Technographics
Cotswold Fayre is a Distribution organization based in United Kingdom,
with around 147 employees and annual revenues of $32.0 million.
Cotswold Fayre operates a diverse technology stack with applications such as
OrderWise ERP System, Tawk.to and Microsoft 365,
covering areas like ERP Financial, Chatbots and Conversational AI and Collaboration.
Cotswold Fayre has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Orderwise , Tawk.to and Microsoft.
Cotswold Fayre recently adopted applications including
OrderWise ERP System in 2023, Hotjar in 2021 and Amplitude Behavioral Analytics Platform in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Cotswold Fayre’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Cotswold Fayre’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Cotswold Fayre technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.