Discover the latest software purchases and digital transformation initiatives being undertaken by Driven Brands and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 9000 Driven Brands employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Driven Brands has purchased the following applications: Medallia Experience Cloud for Customer Experience in 2017, Sage Business Cloud X3 (ex Sage ERP X3) for ERP Financial in 2016, Akamai CDN for Content Delivery Network in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Driven Brands is running and its propensity to invest more and deepen its relationship with Medallia , Sage , Akamai or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Driven Brands revenues, which have grown to $1.50 billion in 2023, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Driven Brands intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
About the Customer
Driven Brands, Inc. operates as an automotive franchise company that provides aftermarket services.
The company was formerly known as Meineke Holding Co., Inc. and changed its name to Driven Brands, Inc. in June 2006. The company was founded in 1972 and is based in Charlotte, North Carolina.
Scope and Challenges
Driven Brands wanted to have a cohesive view into customer experience in a single place. For example, post-visit survey data will be combined with marketing, loyalty, and point-of-sale data so that the feedback is relevant, contextual and actionable for marketing and operations.
The leadership of the company wanted a solution that will easily connect varied information about each customer interaction from all brands and channels.
Outcome and Implications
In 2017 Driven Brands chose to implement Medallia Experience Cloud as their CRM application.
“We chose Medallia for its ability to combine what we already know about the customer with what we can learn about the customer from surveys, online reviews, and a few other sources,” said Artemio Garza, Chief Brand Officer, Driven Brands.
Medallia provided access to important customer insights specific to each brand location that will enable the company to add value to its franchisees. This implementation empowered Driven Brands and its franchise partners to continue to provide an exceptionally high-quality repair and service experience for its customers.
Quotes
“Driven Brands is focused on understanding and acting on the changing needs of customers in a world where the most customer-obsessed companies win,” said Borge Hald, Co-Founder, and CEO, Medallia.
“By relying on Medallia Experience Cloud, Driven Brands can continue providing an excellent customer experience across its many brands and franchise locations. We’re honored to have been selected as a trusted partner, ” continued Hald.
| Vendor | Old Product | New Product | Category | Market | VAR/SI | When | Live |
|---|---|---|---|---|---|---|---|
| Twilio | Legacy Apps | Twilio Sendgrid | Transactional Email | PaaS | n/a | 2016 | 2016 |
| Vendor | Old Product | New Product | Category | Market | VAR/SI | When | Live |
|---|---|---|---|---|---|---|---|
| Akamai | Legacy Apps | Akamai CDN | Content Delivery Network | IaaS | n/a | 2013 | 2013 |
| Subscribe | Subscribe | Subscribe | Application Hosting and Computing Services | IaaS | Subscribe | 2013 | 2013 |
| Subscribe | Subscribe | Subscribe | Application Hosting and Computing Services | IaaS | Subscribe | 2016 | 2016 |
| Subscribe | Subscribe | Subscribe | Application Hosting and Computing Services | IaaS | Subscribe | 2016 | 2016 |
| Subscribe | Subscribe | Subscribe | Content Delivery Network | IaaS | Subscribe | 2019 | 2019 |
| Subscribe | Subscribe | Subscribe | Content Delivery Network | IaaS | Subscribe | 2019 | 2019 |
| Subscribe | Subscribe | Subscribe | Access and Identity Management (AIG) | IaaS | Subscribe | 2021 | 2021 |
| First Name | Last Name | Title | Phone | |
|---|---|---|---|---|
| Subscribe | Subscribe | Chief Development Officer | Subscribe | Subscribe |
| Subscribe | Subscribe | Chief Marketing Officer | Subscribe | Subscribe |
| Subscribe | Subscribe | Accounts Receivable Supervisor | Subscribe | Subscribe |
| Subscribe | Subscribe | Senior Manager, Finance Operations & Accounting | Subscribe | Subscribe |
| Subscribe | Subscribe | Vice President, Corporate Controller | Subscribe | Subscribe |
| Subscribe | Subscribe | Director of Talent Acquisition | Subscribe | Subscribe |
| Subscribe | Subscribe | Human Resources Manager | Subscribe | Subscribe |
| Subscribe | Subscribe | Corporate HR Business Partner | Subscribe | Subscribe |
| Subscribe | Subscribe | HR Business Partner | Subscribe | Subscribe |
| Subscribe | Subscribe | Human Resource Operations Manager | Subscribe | Subscribe |
| Subscribe | Subscribe | Vice President, Finance Operations | Subscribe | Subscribe |
| Subscribe | Subscribe | Vice President of Financial Planning Analysis | Subscribe | Subscribe |
| Subscribe | Subscribe | VP - IT Systems, Financial | Subscribe | Subscribe |
| Subscribe | Subscribe | Director of Procurement Operations | Subscribe | Subscribe |
| Subscribe | Subscribe | Vice President Human Resources, HR Business Partners | Subscribe | Subscribe |
| Subscribe | Subscribe | VP Legal - Assistant General Counsel | Subscribe | Subscribe |