Apps Run The World

Driven Brands Software Purchases and Digital Transformation Initiatives

Last updated on 2021-08-18 15:45:04

Discover the latest software purchases and digital transformation initiatives being undertaken by Driven Brands and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4300 Driven Brands employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Driven Brands has purchased the following applications: Salesforce Sales Cloud for Sales Automation,Sales Engagement in 2021, Okta Identity Cloud for Access and Identity Management (AIG) in 2021, LogMeIn GoToMyPC for Remote Desktop in 2020 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Driven Brands is running and its propensity to invest more and deepen its relationship with Salesforce , Okta , LogMeIn or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Driven Brands revenues, which have grown to $2.60 billions in 2019, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Driven Brands intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

About the Customer

Driven Brands, Inc. operates as an automotive franchise company that provides aftermarket services.

The company was formerly known as Meineke Holding Co., Inc. and changed its name to Driven Brands, Inc. in June 2006. The company was founded in 1972 and is based in Charlotte, North Carolina.

Scope and Challenges

Driven Brands wanted to have a cohesive view into customer experience in a single place. For example, post-visit survey data will be combined with marketing, loyalty, and point-of-sale data so that the feedback is relevant, contextual and actionable for marketing and operations.

The leadership of the company wanted a solution that will easily connect varied information about each customer interaction from all brands and channels.

Outcome and Implications

In 2017 Driven Brands chose to implement Medallia Experience Cloud as their CRM application. 

“We chose Medallia for its ability to combine what we already know about the customer with what we can learn about the customer from surveys, online reviews, and a few other sources,” said Artemio Garza, Chief Brand Officer, Driven Brands.

Medallia provided access to important customer insights specific to each brand location that will enable the company to add value to its franchisees. This implementation empowered Driven Brands and its franchise partners to continue to provide an exceptionally high-quality repair and service experience for its customers.

Quotes

“Driven Brands is focused on understanding and acting on the changing needs of customers in a world where the most customer-obsessed companies win,” said Borge Hald, Co-Founder, and CEO, Medallia.

“By relying on Medallia Experience Cloud, Driven Brands can continue providing an excellent customer experience across its many brands and franchise locations. We’re honored to have been selected as a trusted partner, ” continued Hald.


440 S. Church Street, Suite 700
Charlotte, 28202 , NC
United States
1 704-644-8101
https://www.drivenbrands.com/
Industry Employees Revenue
Automotive 4300 $2.60B

Enterprise Software and Cloud Applications being used by Driven Brands


Vendor Old Product New Product Category Market Users VAR/SI When Live
Microsoft Legacy Applications Microsoft Exchange Online Collaboration Collaboration n/a n/a 2016 2016
Subscribe Subscribe Subscribe Collaboration Collaboration Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Data Management Platform CRM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Customer Experience CRM Subscribe Subscribe 2019 2019
Subscribe Subscribe Subscribe Customer Experience CRM Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Sales Automation,Sales Engagement CRM Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Customer Experience CRM Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Data Management Platform CRM Subscribe Subscribe 2013 2013
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe ERP Financial ERP Financial Management Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Content Delivery Network IaaS Subscribe Subscribe 2019 2019
Subscribe Subscribe Subscribe Application Hosting and Computing Services IaaS Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Application Hosting and Computing Services IaaS Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Application Hosting and Computing Services IaaS Subscribe Subscribe 2013 2013
Subscribe Subscribe Subscribe Access and Identity Management (AIG) IaaS Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Content Delivery Network IaaS Subscribe Subscribe 2019 2019
Subscribe Subscribe Subscribe Content Delivery Network IaaS Subscribe Subscribe 2013 2013
Subscribe Subscribe Subscribe Remote Desktop ITSM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe IT Service Management ITSM Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Application Performance Management ITSM Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Transactional Email PaaS Subscribe Subscribe 2016 2016
Vendor Old Product New Product Category Market Users VAR/SI When Live
Twilio Legacy Applications Twilio Sendgrid Transactional Email PaaS n/a n/a 2016 2016
Vendor Old Product New Product Category Market Users VAR/SI When Live

IT Decision Makers and Key Stakeholders at Driven Brands


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