Drizly
177 Huntington Ave, Ste 1703 PMB 81709,
Boston, 2115, MA,
United States
Boston, 2115, MA,
United States
1 774-234-1033
Retail
Drizly Technographics
Drizly Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Drizly and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1200 Drizly employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Drizly has purchased the following applications: Lever by Employ for Applicant Tracking System in 2015, Ruby Live Chat for Chatbots and Conversational AI in 2021, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Drizly is running and its propensity to invest more and deepen its relationship with Employ , Culture Amp , Ruby or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Drizly revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Drizly intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Drizly Tech Stack and Enterprise Applications
Drizly HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Employ | Legacy | Lever by Employ | Applicant Tracking System | HCM | n/a | 2015 | 2015 |
In 2015, Drizly implemented Lever by Employ as its Applicant Tracking System and embedded Lever on the Drizly careers site. Lever by Employ Applicant Tracking System serves Drizly's recruiting and talent acquisition workflows and is visible to external applicants through the company website.
The deployment configures standard ATS modules including job posting and distribution from the careers page, candidate tracking and pipeline management, interview scheduling and feedback capture, and offer management. Lever by Employ is configured to capture applicants from the website and maintain per requisition candidate pipelines and status histories.
Operational coverage focuses on recruiting and hiring across Drizly's corporate functions and retail facing roles, with the ATS instrumenting candidate intake directly on the public site. The implementation centralizes applicant data and replaces ad hoc email based tracking with structured candidate records and collaborative hiring workflows.
Governance was oriented around role based access for recruiters and hiring managers, standardized requisition approvals, and documented interview and offer workflows to ensure consistent process execution. Training and phased enablement of hiring stakeholders were used to embed Lever on the careers site and to transition sourcing and interview coordination into the Applicant Tracking System.
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Employee Experience | HCM |
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2019 | 2019 |
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Drizly AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Ruby | Legacy | Ruby Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Drizly deployed Ruby Live Chat on their website. Ruby Live Chat is implemented as an embedded web chat widget delivering real-time messaging and visitor engagement capabilities consistent with the Chatbots and Conversational AI category.
The implementation centers on supporting online customer support and commerce enablement, with configuration focused on chat routing, visitor context capture, message history, and asynchronous messaging when agents are unavailable. Governance and operational ownership reside with digital support and web operations teams, and the rollout is scoped to the public web storefront to handle consumer inquiries and purchase assistance. This deployment places Drizly Ruby Live Chat within Chatbots and Conversational AI to directly support customer support and online sales workflows.
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Drizly Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013 Drizly implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The Google Workspace (Formerly Google G-Suite) deployment was adopted to provide enterprise email, calendaring, document creation, cloud storage and meeting capabilities across the company.
The implementation is structured as a cloud SaaS tenant administered through the Google Workspace admin console, supporting approximately 1,200 employees in the United States. Functional modules and capabilities include Gmail, Google Calendar, Google Drive, Docs, Sheets, Slides and Meet to enable document collaboration, synchronous and asynchronous communication, and shared content management for marketing, operations, customer support and engineering teams. Public site references indicate Google Workspace is in use on their website for staff-facing workflows and communications, and governance is centralized through admin controls and identity management aligned with standard Collaboration category operations.
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Drizly Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2015 | 2015 |
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Drizly eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce Fraud Protection | eCommerce |
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2018 | 2018 |
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eCommerce | eCommerce |
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2015 | 2015 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Drizly SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Real-Time Transportation Visibility | SCM |
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2020 | 2020 |
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Drizly CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Call Center, Customer Support | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Partner Relationship Management | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Drizly ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2014 | 2014 |
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Drizly PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2014 | 2014 |
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Drizly IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Drizly
| First Name | Last Name | Title | Function | Department | Phone | |
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Chief Customer Officer | CXO | Customer Service | |
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Associate Director, CRM | Director | IT | |
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Senior Director, Head of Customer Experience | Director | Customer Service | |
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CRM Operations Lead | Manager | IT | |
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Apps Being Evaluated by Drizly Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Drizly IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Drizly digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Drizly Technographics
Drizly is a Retail organization based in United States,
with around 1200 employees and annual revenues of $100.0 million.
Drizly operates a diverse technology stack with applications such as
Lever by Employ, Ruby Live Chat and Google Workspace (Formerly Google G-Suite),
covering areas like Applicant Tracking System, Chatbots and Conversational AI and Collaboration.
Drizly has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Employ, Ruby and Google.
Drizly recently adopted applications including
Ruby Live Chat in 2021, Zendesk Chat in 2021 and AddShoppers Minty in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Drizly’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Drizly’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Drizly technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.