Dunham's Sports
5607 New King Drive, Suite #125,
Troy, 48098, MI,
United States
Troy, 48098, MI,
United States
1 248-530-6700
Retail
Dunham's Sports Technographics
Dunham's Sports Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Dunham's Sports and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2500 Dunham's Sports employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Dunham's Sports has purchased the following applications: IBM AS/400 for ERP Financial in 2024, iCIMS Recruit Applicant Tracking System for Applicant Tracking System in 2022, Salesforce Chat (formerly Salesforce Live Agent) for Chatbots and Conversational AI in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Dunham's Sports is running and its propensity to invest more and deepen its relationship with IBM , CyberSource, Visa company , iCIMS or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Dunham's Sports revenues, which have grown to $420.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Dunham's Sports intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Dunham's Sports Tech Stack and Enterprise Applications
Dunham's Sports ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IBM | Legacy | IBM AS/400 | ERP Financial | ERP | n/a | 2024 | 2024 |
In 2024 Dunham's Sports deployed IBM AS/400 as its ERP Financial application to consolidate core financial processing across corporate and store operations. The deployment uses IBM AS/400 as the primary development platform and runtime, with ongoing maintenance and development in RPG3, RPG-IV, RPG-ILE, RPG-Free, and CL languages to support application modifications and long term support.
The implementation focuses on ERP Financial capabilities such as general ledger, accounts payable, accounts receivable, and financial reporting, implemented as database-backed screens and scheduled batch processes. Application work includes designing programming modifications with considerations for database schemas, screens, and reports, and the creation and execution of formal test plans to support quality assurance across releases.
Operational coverage centers on the corporate office in Troy, MI while supporting more than 250 store locations across 23 Midwest states, and the application architecture is positioned to coordinate finance workflows with logistics and distribution processes as well as marketing and advertising systems. Support requirements explicitly include collaboration with subject matter experts, remote users, and vendors to execute planned implementations and to maintain integration and data flows between retail operations and financial processes.
Governance and rollout practices emphasize structured requirements gathering, documented proposals for enhancements, detailed flowcharts for business and programming flows, and formal project management oversight. The implemented environment preserves older AS400 technology while requiring adaptability to acquire new programming skills and to propose out of the box alternatives when technical roadblocks emerge.
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Payment Processing | ERP |
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2021 | 2021 |
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Dunham's Sports HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| iCIMS | Legacy | iCIMS Recruit Applicant Tracking System | Applicant Tracking System | HCM | n/a | 2022 | 2022 |
In 2022 Dunham's Sports implemented iCIMS Recruit Applicant Tracking System as its primary Applicant Tracking System to centralize external hiring through the public careers portal. The deployment is surfaced on the company website, using iCIMS Recruit Applicant Tracking System to host job postings and intake candidate applications directly from the careers site URL. The implementation supports hiring for retail store roles and corporate functions, aligning the Applicant Tracking System with store-level and corporate requisition workflows across the United States.
Configuration emphasized core Applicant Tracking System capabilities, including job posting, candidate intake, application screening, interview scheduling, offer management, and recruiting reporting. Workflows were configured to differentiate store hiring approvals from corporate requisitions, with role-based access for recruiters, hiring managers, and HR administrators. Career site branding and mobile-friendly application flows were applied to maintain a consistent candidate experience while preserving a single system of record for applicant data.
Operational integration focuses on the embedded careers portal connection, where iCIMS Recruit Applicant Tracking System is the public-facing talent acquisition engine on the website. Governance practices were established to standardize requisition creation and approval steps, and to enforce consistent applicant data handling and compliance controls. The implementation narrative centers on using iCIMS Recruit Applicant Tracking System to streamline candidate lifecycle management for Dunham's Sports talent acquisition function.
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Core HR | HCM |
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2023 | 2023 |
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Payroll | HCM |
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2023 | 2023 |
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Talent Assessment | HCM |
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2021 | 2021 |
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Workforce Analytics, Talent Sourcing | HCM |
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2014 | 2014 |
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Dunham's Sports AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Chat (formerly Salesforce Live Agent) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021 Dunham's Sports implemented Salesforce Chat (formerly Salesforce Live Agent) on its public website. The deployment used the Chatbots and Conversational AI category to provide live web chat for customer support and e-commerce assistance to site visitors.
Implementation work centered on embedding the Salesforce Chat widget into the consumer-facing site, configuring chat button placement and availability windows, and enabling session handoff behaviors. Configuration included agent routing rules, queue management, pre-chat data capture, and transcript recording to support customer service workflows, with operational coverage focused on the web channel and internal agent consoles for live response and supervisor monitoring.
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Dunham's Sports Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Dunham's Sports eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2019 | 2019 |
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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Personalization and Product Recommendations | eCommerce |
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2019 | 2019 |
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Dunham's Sports CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Loyalty | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2013 | 2013 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Dunham's Sports PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2011 | 2011 |
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Dunham's Sports IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Dunham's Sports
| First Name | Last Name | Title | Function | Department | Phone | |
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Director, HR Administration | Director | HR | |
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VP CIO | CXO | IT | |
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Director, Benefits and Payroll | Director | HR | |
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HR Manager | Manager | HR | |
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VP HR | VP | HR | |
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HR Manager | Manager | HR | |
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Apps Being Evaluated by Dunham's Sports Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Dunham's Sports IT executives and key decision makers. This section highlights Dunham's Sports's latest recorded technology evaluations, including Proliant Payroll for Payroll on 2025-01-24 and IBM AS/400 for ERP Financial on 2024-11-22. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Dunham's Sports digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| 2025-01-24 | Dunham's Sports | Evaluated | Proliant | Proliant Payroll | Payroll | HCM |
| 2024-11-22 | Dunham's Sports | Evaluated | IBM | IBM AS/400 | ERP Financial | ERP |
FAQ - APPS RUN THE WORLD Dunham's Sports Technographics
Dunham's Sports is a Retail organization based in United States,
with around 2500 employees and annual revenues of $420.0 million.
Dunham's Sports operates a diverse technology stack with applications such as
IBM AS/400, iCIMS Recruit Applicant Tracking System and Salesforce Chat (formerly Salesforce Live Agent),
covering areas like ERP Financial, Applicant Tracking System and Chatbots and Conversational AI.
Dunham's Sports has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as IBM, iCIMS and Salesforce.
Dunham's Sports recently adopted applications including
IBM AS/400 in 2024, UKG Pro HCM (ex UltiPro HCM) in 2023 and UKG Pro Payroll (ex Ultipro Payroll) in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Dunham's Sports’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Dunham's Sports’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Dunham's Sports technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.