Equator
58 Elliot Street,
Glasgow, G3 8DZ,
United Kingdom
Glasgow, G3 8DZ,
United Kingdom
44 14 1229-1800
Professional Services
Equator Technographics
Equator Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Equator and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 162 Equator employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Equator has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2021, Wingify VWO for Marketing Analytics in 2018, Microsoft Azure Monitor for Application Performance Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Equator is running and its propensity to invest more and deepen its relationship with Google , Microsoft , Wingify or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Equator revenues, which have grown to $19.6 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Equator intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Equator Tech Stack and Enterprise Applications
Equator Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, Equator implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The deployment supports Equator's UK professional services operations and its approximately 162 employees, centralizing core productivity and communication services.
Google Workspace (Formerly Google G-Suite) was configured to deliver cloud email, calendaring, real-time document collaboration with Docs and Sheets, centralized file storage through Drive and shared drives, and virtual meetings via Meet. These functional modules enable collaborative document editing, version control, team communication, and project-focused content sharing aligned with professional services delivery.
The implementation follows a tenant SaaS architecture with domain-level administration, account provisioning and role-based access controls typical of Google Workspace deployments. Public site indicators show Equator is using Google Workspace (Formerly Google G-Suite) on its external web presence, confirming active use of the vendor platform.
Governance appears organized around centralized admin controls, sharing policies and lifecycle management for user accounts to support confidentiality and project collaboration requirements. Equator Google Workspace (Formerly Google G-Suite) Collaboration supports internal communications, knowledge management and project delivery as the companys core productivity layer.
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Collaboration | Collaboration |
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2016 | 2016 |
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Equator CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Wingify | Legacy | Wingify VWO | Marketing Analytics | CRM | n/a | 2018 | 2018 |
In 2018, Equator implemented Wingify VWO on its website. Equator implemented Wingify VWO in 2018 to support on-site experimentation and behavioral analysis, using the Marketing Analytics application to inform conversion optimization and customer experience work.
The deployment centers on a client-side implementation with the Wingify VWO JavaScript snippet embedded in site templates, and configuration performed through the Wingify VWO campaign console. Functional capabilities in use align with Marketing Analytics norms, including A/B testing, multivariate testing, personalization, funnel and behavioral analysis, and on-page heatmap instrumentation. Operational coverage targets marketing and digital UX teams within Equator, with governance implied through experiment configuration, targeting rules, variation allocation, and QA workflows to manage tests and rollouts.
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Equator ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Monitor | Application Performance Management | ITSM | n/a | 2019 | 2019 |
In 2019, Equator implemented Microsoft Azure Monitor as their Application Performance Management solution on their website. The deployment instruments the public web application to collect telemetry including performance metrics, application and server logs, availability checks, and synthetic transactions, routing that telemetry into centralized dashboards and alerting pipelines. Microsoft Azure Monitor is configured to provide observability for front-end and back-end application layers, with monitoring agents and remote telemetry ingestion anchored in Azure-hosted monitoring services.
Operationally the Microsoft Azure Monitor instance is scoped to the company website and is used by Equator IT and development teams to support web operations and troubleshooting. Monitoring configuration, alert thresholds, and dashboard access are managed centrally to align incident response and operational workflows with development triage, enabling consistent performance diagnostics and log investigation across teams.
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IT Service Management | ITSM |
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2018 | 2018 |
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Equator TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Equator PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2019 | 2019 |
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Transactional Email | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2022 | 2022 |
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Equator IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Cloud Storage | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Equator CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Equator
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Equator Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Equator IT executives and key decision makers. This section highlights Equator's latest recorded technology evaluations, including SAP S/4 HANA for ERP Financial on 2025-12-16 and SAP Commerce Cloud (ex Hybris) for eCommerce on 2025-03-26. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Equator digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-12-16 | Equator | Evaluated | SAP | SAP S/4 HANA | ERP Financial | ERP |
| 2025-03-26 | Equator | Evaluated | SAP | SAP Commerce Cloud (ex Hybris) | eCommerce | eCommerce |
FAQ - APPS RUN THE WORLD Equator Technographics
Equator is a Professional Services organization based in United Kingdom,
with around 162 employees and annual revenues of $19.6 million.
Equator operates a diverse technology stack with applications such as
Google Workspace (Formerly Google G-Suite), Wingify VWO and Microsoft Azure Monitor,
covering areas like Collaboration, Marketing Analytics and Application Performance Management.
Equator has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Google, Wingify and Microsoft.
Equator recently adopted applications including
OneTrust Cookie Consent in 2022, OneTrust CookiePro in 2022 and Elastic Email API in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Equator’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Equator’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Equator technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.