Etihad Airways
New Airport Road, Khalifa City A, P.O. Box 35566,
Abu Dhabi, 35566,
United Arab Emirates
Abu Dhabi, 35566,
United Arab Emirates
971 2 599-0000
Transportation
Etihad Airways Technographics
Etihad Airways Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Etihad Airways and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 12000 Etihad Airways employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Etihad Airways has purchased the following applications: SAP S/4 HANA for ERP Financial in 2017, SAP SuccessFactors Compensation for Compensation Management in 2015, Inform GroundStar for Aviation MRO in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Etihad Airways is running and its propensity to invest more and deepen its relationship with SAP , Boeing Jeppesen , INFORM GmbH or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Etihad Airways revenues, which have grown to $5.52 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Etihad Airways intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Etihad Airways Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | SAP ERP ECC 6.0 | SAP S/4 HANA | ERP Financial | ERP Financial Management | n/a | 2017 | 2017 |
In 2017, Etihad Airways upgraded SAP ERP ECC 6.0 to SAP S/4 HANA as part of a targeted ERP Financial initiative. The SAP S/4 HANA implementation acted as the architectural anchor for multiple SAP projects and centralized finance application design across finance and commercial business functions.
Implementation scope included configuring Inflight Catering Billing in SAP and implementing employee expense management via SAP CONCUR, alongside fit gap analysis and design authority input for finance process changes. The program emphasized automation of airline specific business cycles such as Ticket to Revenue and Flight to Cost and included implementation and configuration of Order to Cash capabilities consistent with ERP Financial requirements.
Technical workstreams covered data migration and system integrations for Order to Cash under a Global Process Owner governance model, with delivery notes indicating no major post go live issues. A bespoke Ground Handling Billing Solution was architected and built using Microsoft and SAP tools with a project budget of USD 100K, developed in close collaboration with ground operations and integrated into the SAP landscape to capture billing for the ground services entity.
Governance and process ownership were formalized through active membership in the design authority for any finance function changes, leading business needs assessments, defining business requirements, and executing fit gap analysis. The architecture and rollout combined solution design, process restructuring, and integration planning, and the ground handling solution explicitly generated additional annual revenue of USD 24 million for the ground services entity.
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Expense Management | ERP Financial Management |
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2017 | 2017 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP SuccessFactors Compensation | Compensation Management | HCM | n/a | 2015 | 2015 |
In 2015 Etihad Airways migrated its HR IT landscape into SAP's cloud suite and implemented SAP SuccessFactors Compensation as a targeted Compensation Management capability within that program. The work was positioned as a cloud-first replatforming of HR processes into SuccessFactors and Employee Central, with SAP SuccessFactors Compensation specified for structured pay and variable compensation workflows.
The implementation established Employee Central as the system of record, and provisioned Employee Central Payroll alongside optimization of existing SuccessFactors modules including recruitment, onboarding, offboarding, learning and development, and compensation. Etihad also implemented Employee Central Service Centre to provide a multi-channel online issue resolution centre for HR grievances and issues, and digitalized HR documentation through an OpenText xECM integration for centralized document management.
Integrations were organized around the SuccessFactors suite, linking Employee Central with Employee Central Payroll and connecting compensation workflows into recruitment and performance modules to support end to end employee lifecycle processes. Operational coverage emphasized HR business functions across compensation administration, payroll processing, talent acquisition, learning, and employee services rather than a single site deployment.
Project governance followed SAP's ACTIVATE cloud delivery methodology and tracked all project phase deliverables, enforcing phased rollout milestones and configuration approvals. Governance activities focused on aligning compensation configuration, approval workflows, and service centre triage to standardized HR operational processes.
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Core HR | HCM |
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2015 | 2015 |
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Fatigue Management | HCM |
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2018 | 2018 |
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Learning and Development | HCM |
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2015 | 2015 |
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Onboarding | HCM |
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2015 | 2015 |
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Payroll | HCM |
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2015 | 2015 |
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Performance and Goal Management | HCM |
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2015 | 2015 |
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Recruiting, Applicant Tracking System | HCM |
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2015 | 2015 |
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Workforce Planning | HCM |
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2018 | 2018 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| INFORM GmbH | Legacy | Inform GroundStar | Aviation MRO | ERP Services and Operations | n/a | 2019 | 2020 |
In 2019, Etihad Airways implemented Inform GroundStar through Etihad Airport Services to automate workforce management and ramp operations at Abu Dhabi International Airport, classified under the Aviation MRO category. The contract covered rostering for about 6,000 employees and handling operations tied to tens of thousands of flights, with the program focused on workforce management and ground handling across Etihad Airport Services operations in the United Arab Emirates.
The deployment included the Inform GroundStar suite modules GS Planning, GS WorkforcePlus and GS RealTime, configured to deliver roster creation and optimization, workforce scheduling and allocation, and real-time ramp operations visibility. GS Planning supported planning and resource allocation workflows, GS WorkforcePlus provided centralized rostering and shift management, and GS RealTime delivered operational status and dispatch capabilities for ground handling teams.
Operational scope concentrated on Abu Dhabi International Airport, touching ground handling, ramp operations and workforce management functions within Etihad Airport Services. The implementation was delivered by vendor INFORM GmbH and oriented around centralizing crew rostering and operational control for airport ground services, aligning planning and live operations for the workforce indicated.
Governance was established inside Etihad Airport Services to oversee schedule management and operational workflows, with the system intended to standardize rostering practices and tighten operational procedures across ground handling teams. The project was intended to improve productivity, service quality and operational performance.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Asset Management | Content Management |
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2020 | 2020 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Logistics Management | SCM |
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2013 | 2013 |
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Warehouse Management | SCM |
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2019 | 2019 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2014 | 2014 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Loyalty | CRM |
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2018 | 2018 |
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Customer Loyalty | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Environmental, Social, and Governance (ESG) | EPM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2017 | 2017 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2019 | 2019 |
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Supplier Relationship Management | Procurement |
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2019 | 2019 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Treasury Management | TRM |
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2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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API Management | PaaS |
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2022 | 2022 |
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Master Data Management | PaaS |
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2011 | 2011 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Digital Workspace | IaaS |
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2013 | 2013 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Managed Services Provider (MSP)
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Hybrid & Public Cloud MSP, Infrastructure & Network MSP, Security MSP | Managed Services Provider (MSP) |
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2021 | 2022 |
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Professional Services
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Professional Services | Professional Services |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Etihad Airways
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Etihad Airways Executives
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FAQ - APPS RUN THE WORLD Etihad Airways Technographics
Etihad Airways is a Transportation organization based in United Arab Emirates,
with around 12000 employees and annual revenues of $5.52 billion.
Etihad Airways operates a diverse technology stack with applications such as
SAP S/4 HANA, SAP SuccessFactors Compensation and Inform GroundStar,
covering areas like ERP Financial, Compensation Management and Aviation MRO.
Etihad Airways has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and INFORM GmbH.
Etihad Airways recently adopted applications including
LoyLogic in 2023, IBM API Connect in 2022 and Awin Affiliate Marketing in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Etihad Airways’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Etihad Airways’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Etihad Airways technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.