London, EC1M 5UX,
United Kingdom
Euromonitor International Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Euromonitor International and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1441 Euromonitor International employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Euromonitor International has purchased the following applications: LogMeIn BoldChat for Chatbots and Conversational AI in 2018, Adobe Connect for Audio Video and Web Conferencing in 2017, EpiServer CMS for Web Content Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Euromonitor International is running and its propensity to invest more and deepen its relationship with GoTo (formerly LogMeIn) , Market Logic Software , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Euromonitor International revenues, which have grown to $233.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Euromonitor International intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoTo (formerly LogMeIn) | Legacy | LogMeIn BoldChat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Euromonitor International deployed LogMeIn BoldChat as its Chatbots and Conversational AI layer for customer engagement on the corporate website. The implementation uses the LogMeIn BoldChat web chat widget to capture visitor inquiries and to deliver automated conversational flows consistent with Chatbots and Conversational AI functionality. Configuration emphasized session routing to available agents, canned responses and transcript capture to support customer service workflows, and basic bot scripting to handle common inquiries. The deployment targeted front-line business functions, primarily customer support and digital sales engagement, operating at the site level on euromonitor.com.
Operational governance centered on content management for bot scripts and escalation workflows to hand off complex sessions to human agents, with monitoring through BoldChat reporting and chat transcripts to support quality reviews and ongoing tuning. Euromonitor International LogMeIn BoldChat Chatbots and Conversational AI is instrumented to manage conversational sessions, staffing workflows, and knowledge content updates, aligning web chat operations with existing customer service processes.
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Chatbots and Conversational AI | AI-Powered Application |
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2025 | 2025 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, Euromonitor International deployed Adobe Connect on its website. Adobe Connect is used as an Audio Video and Web Conferencing platform to deliver hosted webinars and persistent virtual meeting rooms embedded in the corporate site.
The implementation emphasizes web-based meeting capabilities common to Audio Video and Web Conferencing deployments, including multi party audio and video, slide and screen sharing, in-session chat and polling, session recording and on demand playback, and attendee registration workflows. Adobe Connect is configured to support hosted webinar flows and scheduled virtual rooms, with meeting templates and content published through the site.
Operational coverage centers on external facing webinar programs for marketing and client engagement and internal collaboration for distributed teams, accessed via site hosted meeting links and managed through centralized meeting administration. Governance focuses on session scheduling, access permissions, host and presenter role management, and recorded content lifecycle aligned with Euromonitor International website publishing practices.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Optimizely | Legacy | EpiServer CMS | Web Content Management | Content Management | n/a | 2021 | 2021 |
In 2021 Euromonitor International implemented EpiServer CMS for Web Content Management to power its public website and centralize online editorial activity. The EpiServer CMS deployment provides a centralized content authoring layer and template management, enabling structured page composition, media management and staged publishing workflows across the corporate web estate.
Configuration emphasized editorial roles, approval workflows and personalization capabilities consistent with Web Content Management implementations, with content modeling, variant publishing and page rendering orchestrated through the EpiServer CMS platform. Governance and operations focused on role based editorial controls and staged promotion processes, aligning site operations with marketing and web operations teams responsible for content cadence and site updates.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2011 | 2011 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2016 | 2016 |
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Application Performance Management | ITSM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2011 | 2011 |
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