Expert Italy Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Expert Italy and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Expert Italy employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Expert Italy has purchased the following applications: Microsoft 365 for Collaboration in 2022, Mapp Marketing for Marketing Automation in 2016, Amazon SES for Transactional Email in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Expert Italy is running and its propensity to invest more and deepen its relationship with Microsoft , Mapp Digital , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Expert Italy revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Expert Italy intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2022 | 2022 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mapp Digital | Legacy | Mapp Marketing | Marketing Automation | CRM | n/a | 2016 | 2016 |
In 2016, Expert Italy implemented Mapp Marketing to centralize omnichannel marketing across its more than 400 stores in Italy. The deployment used Mapp Marketing as a Marketing Automation platform to remove internal data silos and enable coordinated store-level campaigns for marketing and CRM teams.
Configuration focused on group and subgroup management to delegate centralized campaign scheduling to local store clusters while retaining corporate control of messaging and timing. The implementation enabled API-driven real-time event emails and automated cross-channel communications, supporting email orchestration, event-triggered workflows, audience segmentation by store subgroup, and in-store activation workflows.
Operational scope covered marketing and CRM functions across Italy and over 400 retail locations, with centralized governance for campaign approval and local execution via subgroup configuration. Rollout aligned governance and workflow changes around centralized scheduling with delegated local execution, and the project delivered improved email open and click rates and boosted automated cross-channel communications and in-store activation as reported.
|
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon SES | Transactional Email | PaaS | n/a | 2022 | 2022 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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