Fancy
96 Spring Street,
New York, 10012, NY,
United States
New York, 10012, NY,
United States
1 917-696-5794
Consumer Packaged Goods
Fancy Technographics
Fancy Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Fancy and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 35 Fancy employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Fancy has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, Zendesk Chat for Chatbots and Conversational AI in 2020, Cisco Webex Meetings for Audio Video and Web Conferencing in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Fancy is running and its propensity to invest more and deepen its relationship with Oracle , Apple , PayPal or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Fancy revenues, which have grown to $4.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Fancy intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Fancy Tech Stack and Enterprise Applications
Fancy ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, Fancy implemented Oracle NetSuite ERP to consolidate ERP Financial functions for its finance and accounting operations. Fancy is a United States based Consumer Packaged Goods company with 35 employees and $4,000,000 in revenue. Oracle NetSuite ERP was deployed as a cloud-hosted solution to provide a unified ledger and centralized transaction processing for the finance organization.
The implementation emphasized ERP Financial modules including general ledger, accounts payable, accounts receivable, cash management, fixed assets, and financial reporting, with configuration of the chart of accounts and period close workflows to fit a small corporate finance team. Deployment practices centered on role based access controls, standardized month end close procedures, and automated journal posting to reduce manual reconciliation effort within the accounting function. Oracle NetSuite ERP supported core accounting processes and order to cash billing workflows typical for a consumer packaged goods operator of this scale.
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Payment Processing | ERP |
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2021 | 2021 |
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Payment Processing | ERP |
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2021 | 2021 |
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Payment Processing | ERP |
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2021 | 2021 |
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Fancy AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Fancy deployed Zendesk Chat on its website. Zendesk Chat is used to deliver Chatbots and Conversational AI capabilities for on-site customer messaging and live support across the Fancy e-commerce experience. The implementation focuses on embedding the Zendesk Chat web widget across product pages and checkout flows to capture visitor conversations and escalate to live agents when required. For a 35-person consumer packaged goods company, the deployment was kept lightweight with configuration centered on real-time routing and agent handoff rather than enterprise orchestration.
Functional modules implemented include the Zendesk Chat web widget, canned responses and macros for standardized replies, real-time visitor monitoring and queue routing, and the agent chat interface to resolve order and product inquiries. Integrations are limited to the company website front-end where the chat script is embedded, and operational coverage centers on customer service and sales support teams handling live chat interactions. Governance emphasizes chat handling protocols, shift coverage and scripted conversational workflows to maintain consistent responses, with iterative tuning of canned replies and routing rules as part of ongoing operations.
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Fancy Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2018 | 2018 |
In 2018, Fancy implemented Cisco Webex Meetings on its website. Cisco Webex Meetings serves as Fancy's Audio Video and Web Conferencing solution, delivering browser-based video and audio conferencing, screen sharing, and meeting scheduling for internal collaboration and external customer sessions.
The deployment centers on web-accessible meeting sessions embedded in the corporate site and accessed through browser clients, matching a small business IT footprint and simplified client management. Configuration work focused on account provisioning, meeting policy settings, and attendee controls consistent with Cisco Webex Meetings capabilities. Operational scope includes corporate communications, sales demos, and remote collaboration across the company's teams, with administrative governance to manage users and meeting security centrally.
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Collaboration | Collaboration |
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2013 | 2013 |
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Fancy eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce Fraud Protection | eCommerce |
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2016 | 2016 |
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eCommerce | eCommerce |
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2021 | 2021 |
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Fancy CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Fancy PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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Fancy IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Fancy CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Fancy
| First Name | Last Name | Title | Function | Department | Phone | |
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Chief Executive Officer | CXO | Finance | |
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VP of Finance | VP | Finance | |
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Chief Operating Officer | CXO | Finance | |
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Apps Being Evaluated by Fancy Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Fancy IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Fancy digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Fancy Technographics
Fancy is a Consumer Packaged Goods organization based in United States,
with around 35 employees and annual revenues of $4.0 million.
Fancy operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Zendesk Chat and Cisco Webex Meetings,
covering areas like ERP Financial, Chatbots and Conversational AI and Audio Video and Web Conferencing.
Fancy has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Zendesk and Cisco Systems.
Fancy recently adopted applications including
Apple Pay in 2021, PayPal Enterprise in 2021 and Block Afterpay in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Fancy’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Fancy’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Fancy technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.