Buffalo, 14210, NY,
United States
First Niagara Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by First Niagara and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6000 First Niagara employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that First Niagara has purchased the following applications: Oracle CRM On Demand Wealth Management for CRM and Investor Relationship Management in 2008 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems First Niagara is running and its propensity to invest more and deepen its relationship with Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing First Niagara revenues, which have grown to $1.50 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for First Niagara intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Investment Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle CRM On Demand Wealth Management | CRM and Investor Relationship Management | Investment Management | n/a | 2008 | 2008 |
In 2008, First Niagara implemented Oracle CRM On Demand Wealth Management to deploy a unified CRM across 114 branches and regional centres in the United States. Oracle CRM On Demand Wealth Management served as the anchor CRM and Investor Relationship Management platform to support retail banking and branch sales operations.
The implementation focused on CRM and process automation for retail banking and branch sales, configuring contact and relationship management, opportunity tracking, sales workflow automation, and customer profiling to support cross-sales at the branch level. Functional emphasis was on branch sales workflows, centralized customer records, and automated task orchestration to standardize sales processes across locations.
Deployment used the Oracle CRM On Demand cloud model to provide centralized configuration and shared customer profiles accessible to branch and regional centre staff, enabling consistent sales pipeline visibility across 114 branches. Operational coverage included retail banking, branch sales teams, and explicit support for post-acquisition integration efforts within the United States.
Governance and rollout prioritized branch adoption, data hygiene, and sales process orchestration to align regional centres with centralized CRM processes. Expected outcomes stated by the program included improved product cross-sell metrics and enhanced customer visibility.
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