Forever 21
3880 N Mission Rd,
Los Angeles, 90031, CA,
United States
Los Angeles, 90031, CA,
United States
1 213-741-5100
Retail
Forever 21 Technographics
Forever 21 Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Forever 21 and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 32800 Forever 21 employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Forever 21 has purchased the following applications: SAP Concur Expense for Expense Management in 2017, Sterling Background Check for BackGround Screening in 2014, Oracle Retail Merchandising System for Retail Management in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Forever 21 is running and its propensity to invest more and deepen its relationship with SAP , PayPal , Block (ex Square, Inc) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Forever 21 revenues, which have grown to $3.40 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Forever 21 intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Forever 21 Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Concur Expense | Expense Management | ERP Financial Management | n/a | 2017 | 2017 |
In 2017 Forever 21 implemented SAP Concur Expense as its Expense Management solution to centralize travel and expense workflows across finance, procurement, HR and marketing. The deployment explicitly covered management of trips for department heads and team members and processing of international invoices from Mexico, Canada, EUUK and Asia.
SAP Concur Expense was configured for core expense reporting, travel booking and approvals, invoice capture, and policy based reconciliation typical of Expense Management platforms. Configuration work included user expense profiles aligned to departmental approval chains, and workflows to coordinate PR and PO creation in SAP while marketing budgeting and ROAS calculations continued to be prepared in Excel using intermediate formulas.
Operational handoffs were established between SAP Concur Expense and SAP for procurement transactions and trip management, reflecting daily PR and PO activity in SAP that interfaces with expense and travel workflows. Regional invoice streams from Mexico, Canada, EUUK and Asia were processed and organized for finance review and audit readiness, with expense and invoice records prepared for company audits.
Governance and process controls included predefined steps to ensure timely completion of time and attendance paperwork, coordination to close payrolls on a weekly basis, and tracking of PTO hours and sick days for a departmental population exceeding 125 people. The finance procurement liaison function leveraged Concur expense reports and SAP procurement flows to manage OPEX and CAPEX requests, control issuance of hardware and software, and replenish office supplies.
The SAP Concur Expense implementation supported cross functional operational tasks such as coordinating international employee onboarding meetings, managing trips in both SAP and Concur, and centralizing invoice preparation for audits while preserving Excel based marketing budget workflows.
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sterling Talent Solutions | Legacy | Sterling Background Check | BackGround Screening | HCM | n/a | 2014 | 2014 |
In 2014, Forever 21 implemented Sterling Background Check as its BackGround Screening solution to support global hiring and pre-employment checks. The deployment was led through the Global Talent Acquisition function at corporate headquarters and aligned screening processes across five global distribution centers, international offices in LATAM and APAC, and 550 US retail stores.
The Sterling Background Check implementation encompassed standard BackGround Screening capabilities, including identity verification, criminal record and employment verification, and orchestration of pre-employment screening workflows. Integration work connected Sterling Background Check with SuccessFactors ATS and HRIS data flows to enable automated candidate status gating and more consistent onboarding handoffs between recruiting and HR operations.
Governance and operational ownership rested with the Global Talent Acquisition Manager, who partnered with HR Operations and HR Information System teams, coached corporate recruiters, and used recruitment dashboards such as time to fill and candidate experience to inform screening policies. The configuration supported full cycle recruitment for executive hires and mass hiring for distribution center and retail associates, standardizing screening workflows across corporate, distribution, and international sites.
The Sterling Background Check rollout was executed as a component of broader onboarding process improvements, with screening orchestration and ATS integration designed to streamline pre-employment checks and handoffs into HRIS driven onboarding.
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Time and Attendance | HCM |
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2011 | 2011 |
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Workforce Management | HCM |
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2011 | 2011 |
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Workforce Scheduling | HCM |
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2011 | 2011 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Retail Merchandising System | Retail Management | ERP Services and Operations | Veltio | 2014 | 2014 |
In 2014, Forever 21 launched the Oracle Retail Merchandising System, deploying Oracle Retail Merchandise Planning and Optimization solutions to strengthen forecasting and assortment alignment. The initiative was announced in May 2014 and went live following a nine month implementation led in collaboration with Oracle and Veltio, an Oracle PartnerNetwork Gold-level member.
The implementation included Oracle Retail Assortment Planning and Oracle Retail Size Profile Optimization as principal functional modules, configured to create assortments using attributes such as neckline, price point and fabric. The Oracle Retail Merchandising System supported merchandise planning workflows and size curve optimization, enabling planners to incorporate factors like fast style turnover, large SKU counts, seasonality, sizing demand and product fabrication constraints into assortment and replenishment decisions.
Operational scope covered cross-business unit merchandising and planning processes, consolidating data inputs from multiple commercial teams to inform centralized planning decisions. Deployment activities explicitly included data cleansing, solution design and user acceptance testing, with Veltio engaged as the implementation partner alongside Oracle to execute configuration and rollout tasks.
Forever 21 implemented Oracle Retail Merchandising System for Retail Management to enable planners and merchants to better predict demand and align assortments to customer preferences, and to make planning decisions based on consolidated data across business units. Governance changes focused on unifying assortment and size profile decisioning into the new system while preserving fast fashion cadence and SKU-level planning discipline.
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Retail Management | ERP Services and Operations |
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2014 | 2014 |
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Retail Management | ERP Services and Operations |
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2014 | 2014 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Chatbots and Conversational AI | AI-Powered Application |
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2020 | 2020 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Analytics and BI | Analytics and BI |
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2012 | 2018 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2021 | 2021 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce Fraud Protection | eCommerce |
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2020 | 2020 |
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eCommerce | eCommerce |
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2020 | 2020 |
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Personalization and Product Recommendations | eCommerce |
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2016 | 2016 |
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Personalization and Product Recommendations | eCommerce |
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2020 | 2020 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Product Review Management | eCommerce |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Analytics | CRM |
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2020 | 2020 |
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Customer Engagement | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics, Data Management Platform | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Social Media Management | CRM |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2014 | 2014 |
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IT Service Management | ITSM |
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2018 | 2018 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
|
2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2014 | 2014 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Forever 21
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Forever 21 Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Forever 21 Technographics
Forever 21 is a Retail organization based in United States,
with around 32800 employees and annual revenues of $3.40 billion.
Forever 21 operates a diverse technology stack with applications such as
SAP Concur Expense, Sterling Background Check and Oracle Retail Merchandising System,
covering areas like Expense Management, BackGround Screening and Retail Management.
Forever 21 has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Sterling Talent Solutions and Oracle.
Forever 21 recently adopted applications including
Teads Platform in 2023, Block Afterpay in 2021 and DocuSign eSignature in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Forever 21’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Forever 21’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Forever 21 technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.