Freshly Cosmetics
C/Nicaragua, 36, Reus,
Tarragona, 43204,
Spain
Tarragona, 43204,
Spain
351 30 881 5039
Retail
Freshly Cosmetics Technographics
Freshly Cosmetics Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Freshly Cosmetics and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Freshly Cosmetics employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Freshly Cosmetics has purchased the following applications: Factorial Payroll for Payroll in 2023, Zendesk Chat for Chatbots and Conversational AI in 2016, Google Workspace (Formerly Google G-Suite) for Collaboration in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Freshly Cosmetics is running and its propensity to invest more and deepen its relationship with Factorial , Teamtailor , Zendesk or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Freshly Cosmetics revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Freshly Cosmetics intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Freshly Cosmetics Tech Stack and Enterprise Applications
Freshly Cosmetics HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Factorial | Legacy | Factorial Payroll | Payroll | HCM | n/a | 2023 | 2023 |
In 2023, Freshly Cosmetics implemented Factorial Payroll, using the Payroll application to automate payroll-related HR processes across its retail operations in Spain. The deployment centralized absence management and the capture of payroll incidents into a single system of record for HR and store managers, aligning time off reporting with payroll input workflows.
Factorial Payroll was configured to support absence-to-payroll automation, incident capture for payroll processing, absence reporting, and manager approval workflows. Configurations emphasized mapping absence events to payroll incidents to reduce manual reconciliation between store teams and payroll administrators, leveraging Factorial Payroll native functional workflows for time off, incident logging, and approvals to create a continuous data flow from absence events to payroll inputs.
Operational coverage included HR and retail store management across Spain, with governance changes that standardized absence reporting and routed payroll incidents into payroll queues for administrators. Outcomes reported by vendor materials include reduced manual work and improved visibility for managers, establishing a streamlined HR to payroll process for Freshly Cosmetics using Factorial Payroll.
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Performance and Goal Management | HCM |
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2022 | 2022 |
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Recruiting, Applicant Tracking System | HCM |
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2022 | 2022 |
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Freshly Cosmetics AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2016 | 2016 |
In 2016, Freshly Cosmetics implemented Zendesk Chat on its public website. The deployment embeds Zendesk Chat as the on site conversational interface to manage real time customer conversations and support e commerce engagement, placing the application within its Chatbots and Conversational AI capabilities for customer service and on site conversion.
Operational scope centers on customer service and commerce conversion, with the chat widget deployed across product and checkout pages to catch intent driven inquiries. Functional modules aligned with this Zendesk Chat deployment follow standard Chatbots and Conversational AI patterns, including live chat, proactive triggers, canned responses and chat routing to standardize response workflows and session handoffs. Governance and workflow emphasis is on chat handling procedures and response templates to preserve brand voice and ensure consistent customer interactions on the Freshly Cosmetics website.
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Freshly Cosmetics Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, Freshly Cosmetics implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The deployment serves the company’s Spain operations and approximately 200 employees, provisioning cloud-hosted, domain-centric collaboration services across marketing, e-commerce, customer service, and corporate functions. Google Workspace (Formerly Google G-Suite) is managed through the Google Admin console as the central administrative plane for user provisioning and policy enforcement.
Functional modules implemented include Gmail, Calendar, Google Drive with shared drives, Docs, Sheets, Slides, and Meet to enable real-time document collaboration, shared storage, and virtual meetings consistent with the Collaboration category. Configuration and governance emphasize centralized user and group administration, mobile device management, and file sharing controls to support cross-functional retail and e-commerce workflows. Freshly Cosmetics Google Workspace (Formerly Google G-Suite) Collaboration supports internal communication, content collaboration, and administrative contact routing, and the company website references use of Google Workspace (Formerly Google G-Suite) for public facing email and administrative links.
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Freshly Cosmetics eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2021 | 2021 |
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Freshly Cosmetics CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Freshly Cosmetics PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2019 | 2019 |
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Freshly Cosmetics IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Freshly Cosmetics
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Apps Being Evaluated by Freshly Cosmetics Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Freshly Cosmetics IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Freshly Cosmetics digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Freshly Cosmetics Technographics
Freshly Cosmetics is a Retail organization based in Spain,
with around 200 employees and annual revenues of $30.0 million.
Freshly Cosmetics operates a diverse technology stack with applications such as
Factorial Payroll, Zendesk Chat and Google Workspace (Formerly Google G-Suite),
covering areas like Payroll, Chatbots and Conversational AI and Collaboration.
Freshly Cosmetics has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Factorial, Zendesk and Google.
Freshly Cosmetics recently adopted applications including
Factorial Payroll in 2023, Factorial Goals and OKR Tracking in 2022 and Teamtailor ATS in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Freshly Cosmetics’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Freshly Cosmetics’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Freshly Cosmetics technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.