Frito‑Lay
700 Anderson Hill Rd,
Purchase, 10577, NY,
United States
Purchase, 10577, NY,
United States
1 800-433-2652
Consumer Packaged Goods
Frito‑Lay Technographics
Frito‑Lay Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Frito‑Lay and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 55000 Frito‑Lay employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Frito‑Lay has purchased the following applications: SAP S/4 HANA for ERP Financial in 2020, Avature CRM for Candidate Relationship Management in 2018, Salesforce Field Service (ex ClickSoftware) for Field Service Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Frito‑Lay is running and its propensity to invest more and deepen its relationship with SAP , Avature , Circadian Technologies or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Frito‑Lay revenues, which have grown to $24.70 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Frito‑Lay intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Frito‑Lay Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4 HANA | ERP Financial | ERP Financial Management | n/a | 2020 | 2020 |
In 2020, Frito-Lay deployed SAP S/4 HANA as part of an ERP Financial implementation to integrate field-level agricultural data into enterprise finance and asset management processes. The deployment explicitly targeted farm-to-ERP connectivity for potato sourcing and was aligned with PepsiCo agricultural supply chain objectives and sustainability programs.
The SAP S/4 HANA rollout used the 2020 FPS02 baseline and included asset management and farming data capabilities, with the SAP S/4 HANA application serving transactional and master data functions relevant to contracts, asset tracking, and farming inputs. Supporting components implemented on SAP Business Technology Platform included SAP Analytics Cloud for smart dashboards, a SAP Fiori Agro app for agronomists and farmer interactions, and a blockchain application to record buy-back contract and seed traceability.
Architecturally the solution combined SAP BTP Cloud Foundry runtime, SAP Cloud Platform Integration and API management, Cloud Connector, Identity Authentication Service, REST API services, OpenWeatherMap and Image API integrations, and a multi-node blockchain network to enable real-time ingestion and validation of sensor, image and weather feeds. The implementation emphasized combined transactions and analytics on a single dataset to reduce latency, with SAP Analytics Cloud embedded edition providing real-time visualization and rule based recommendations for agronomists.
Operational scope began as a three-node proof of concept including Farmers, Aggregators and Agronomists, capturing process changes such as paperless contract capture via blockchain, direct communication channels between farmers and PepsiCo stakeholders, and digital field diary workflows that push agronomist inputs into SAP in near real time. SAP advisory and deployment offerings were used during implementation, including SAP MaxAttention, SAP ActiveAttention and SAP Cloud ALM, to support BTP, integration and analytics configuration.
Outcomes reported in project materials were a live status for SAP S/4 HANA and SAP BTP components, a documented 7 percent increase in potato yield, an estimated saving of 800 agronomist man hours per month and a 15 percent overall water saving, with dashboards and alerts supporting traceability and timely agronomic guidance.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Avature | Legacy | Avature CRM | Candidate Relationship Management | HCM | n/a | 2018 | 2018 |
In 2018, Frito-Lay implemented Avature CRM as its Candidate Relationship Management platform and embedded Avature CRM on its public careers website to capture applicant flows and application methods. The deployment centers on the careers portal hosted via Avature, using the Avature CRM career-site integration to present job postings and intake candidate profiles directly through the vendor-hosted application pages.
The implementation was configured to support core Candidate Relationship Management capabilities, including centralized candidate profile capture, configurable talent pools, proactive engagement workflows, and campaign-style candidate communications. Configuration work emphasized career-site application methods and talent pool segmentation to enable staged engagement and reuse of candidate records for future requisitions.
Operationally the Avature CRM Candidate Relationship Management instance is positioned to serve Frito-Lay talent acquisition and employer brand teams, consolidating candidate data collected on the careers site and supporting recruiter-facing workflows. Governance focused on centralized CRM configuration and recruiter workflow standardization, with the careers portal serving as the primary capture point for candidates submitted through job-specific application methods.
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Fatigue Management | HCM |
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2020 | 2020 |
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Workforce Management | HCM |
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2020 | 2020 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Field Service (ex ClickSoftware) | Field Service Management | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019, Frito-Lay deployed Salesforce Field Service (ex ClickSoftware) as a core component of its Field Service Management strategy. Frito-Lay uses Salesforce Field Service (ex ClickSoftware) within its Field Service Management stack alongside Service Cloud and Commerce Cloud to support sales, delivery, and merchandising operations across its field organization.
The implementation centers on route scheduling and dispatch capabilities, mobile offline order entry, and inventory visibility for route drivers and merchandisers. Field Service Lightning functionality is used to ensure drivers' routes are appropriately serviced, while mobile apps enable employees to place orders and check inventory from loading docks or other low connectivity areas.
Integrations explicitly include Service Cloud as the backbone for Sales Hub, and Commerce Cloud powering Snacks.com and AI driven product suggestions based on sales history, geography, and segment. The architecture is cloud oriented within the Salesforce ecosystem, creating a linked flow between D2C commerce, back office case and order management, and field execution.
Operational coverage focuses on the 25,000 sales workforce, route drivers, and merchandisers, enabling a fluid communication channel between sales, delivery, and dispatch. Governance and process changes emphasize uniting the back office with field teams, and the solution provides the ability for drivers and merchandisers to quickly adapt and redirect resources when issues arise.
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Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Blockchain Platform | Blockchain |
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2020 | 2020 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2014 | 2014 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Real-Time Transportation Visibility | SCM |
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2018 | 2019 |
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Transportation Management | SCM |
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2011 | 2011 |
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Transportation Management | SCM |
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2020 | 2020 |
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Warehouse Management | SCM |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Engagement | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Application Firewalls (WAF) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Frito‑Lay
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Frito‑Lay Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Frito‑Lay IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Frito‑Lay digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Frito‑Lay Technographics
Frito‑Lay is a Consumer Packaged Goods organization based in United States,
with around 55000 employees and annual revenues of $24.70 billion.
Frito‑Lay operates a diverse technology stack with applications such as
SAP S/4 HANA, Avature CRM and Salesforce Field Service (ex ClickSoftware),
covering areas like ERP Financial, Candidate Relationship Management and Field Service Management.
Frito‑Lay has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Avature and Salesforce.
Frito‑Lay recently adopted applications including
Salesforce Sales Cloud in 2021, Lumen CDN in 2021 and Imperva Sonar in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Frito‑Lay’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Frito‑Lay’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Frito‑Lay technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.