FrontApp
1455 Market Street, Floor 19,
San Francisco, 94102, CA,
United States
San Francisco, 94102, CA,
United States
1 877-331-5984
Professional Services
FrontApp Technographics
FrontApp Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by FrontApp and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 FrontApp employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that FrontApp has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2019, Drift AI Chatbot for Chatbots and Conversational AI in 2019, Zoom for Audio Video and Web Conferencing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems FrontApp is running and its propensity to invest more and deepen its relationship with Oracle , Drift , Zoom Video Communications or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing FrontApp revenues, which have grown to $110.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for FrontApp intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
FrontApp Tech Stack and Enterprise Applications
FrontApp ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2019 | 2020 |
In 2019, FrontApp implemented Oracle NetSuite ERP to centralize its core financial operations, reflecting a move to a cloud-delivered ERP for finance. The implementation targeted the ERP Financial category and was positioned to consolidate transactional accounting and reporting into a single system of record for the finance organization.
Oracle NetSuite ERP was configured to support standard ERP Financial capabilities including general ledger, accounts payable, accounts receivable, billing, revenue recognition, fixed assets management, cash management, and financial reporting. Configuration emphasis was placed on period close workflows and automated ledger postings, aligning application configuration with month end close, billing cadence, and accounting automation typical for an ERP Financial deployment.
Operational scope focused on finance, accounting, revenue operations, and billing functions across the company, with governance established through role based access controls, standardized chart of accounts, and approval workflow rules to enforce financial controls. Public job requirements referencing NetSuite and Salesforce experience indicate finance leadership expectations for NetSuite proficiency and familiarity with adjacent commercial systems, underscoring the importance of candidate ownership for ongoing NetSuite configuration and financial process stewardship.
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FrontApp AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, FrontApp deployed Drift AI Chatbot on their website. FrontApp implemented Drift AI Chatbot, a Chatbots and Conversational AI solution, to manage real-time website engagement and initial customer contact for its professional services clientele. The deployment was delivered as an embeddable client side chat widget backed by cloud hosted conversational services and designed for web visitor workflows.
Configuration emphasized conversational workflows including scripted qualification flows, lead capture forms, intent based routing, and automated handoff to human agents. Drift AI Chatbot was configured to manage entry point interactions, route inquiries based on conversational signals, and surface qualified requests to downstream human workflows. These configurations align with standard Chatbots and Conversational AI functional modules such as dialogue management, form capture, and escalation rules.
Operational coverage focused on website driven touchpoints that support marketing, sales, and customer success functions. Governance centered on maintaining and iterating conversation scripts, setting escalation and routing rules, and coordinating conversational playbooks with frontline teams. Ongoing operational practice included iterative tuning of dialogue flows and supervision of handoffs to ensure consistent customer experiences.
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FrontApp Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, FrontApp deployed Zoom as its Audio Video and Web Conferencing solution and exposed Zoom functionality directly on its public website. The implementation uses the Zoom application to support both external customer-facing meeting flows and internal collaboration, with the Zoom application embedded in online touchpoints for live demonstrations and scheduled conferencing access. FrontApp implemented Zoom in a cloud-hosted SaaS configuration typical for Audio Video and Web Conferencing platforms, centralizing account administration and standardizing meeting controls and recording settings at the corporate account level.
The deployment emphasizes core Audio Video and Web Conferencing capabilities, including scheduled meetings, ad hoc video sessions, screen sharing, and session recording, with the Zoom application integrated into web-based meeting join flows. Configuration work focused on provisioning user accounts, assigning administrative roles, and applying meeting policies to align conferencing behavior across teams. The Zoom application is used by customer support and sales for external calls, and by product and engineering teams for internal collaboration, reflecting a broad operational scope across FrontApp’s functional areas.
Operational governance centers on account-level administration for meeting policy and access, along with site-facing embedding of Zoom join and scheduling elements to streamline customer engagement on FrontApp’s website. Rollout details emphasize consistent configuration of meeting defaults and role-based privileges to reduce administrative variation, while day-to-day operations rely on Zoom’s standard conferencing management features. The narrative ties FrontApp Zoom Audio Video and Web Conferencing usage directly to customer engagement workflows and internal collaboration practices.
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Collaboration | Collaboration |
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2013 | 2013 |
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FrontApp Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2019 | 2019 |
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FrontApp CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2018 | 2018 |
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Customer Data Platform | CRM |
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2014 | 2014 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation, Sales Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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FrontApp ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Incident Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2019 | 2019 |
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FrontApp PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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FrontApp IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Cloud Storage | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at FrontApp
| First Name | Last Name | Title | Function | Department | Phone | |
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CFO | CXO | Finance | |
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Controller | Director | Finance | |
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Accounting Manager | Manager | Finance | |
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Billing Operations Lead | Manager | Finance | |
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Apps Being Evaluated by FrontApp Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from FrontApp IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the FrontApp digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD FrontApp Technographics
FrontApp is a Professional Services organization based in United States,
with around 300 employees and annual revenues of $110.0 million.
FrontApp operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Drift AI Chatbot and Zoom,
covering areas like ERP Financial, Chatbots and Conversational AI and Audio Video and Web Conferencing.
FrontApp has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Drift and Zoom Video Communications.
FrontApp recently adopted applications including
DocuSign eSignature in 2021, Optimizely Intelligence Cloud in 2021 and Hubspot Marketing Automation in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of FrontApp’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates FrontApp’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete FrontApp technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.