FTB Technographics
FTB Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by FTB and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 FTB employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that FTB has purchased the following applications: Chatango for Chatbots and Conversational AI in 2018, Brightcove for Audio Video and Web Conferencing in 2021, OpenCMS for Web Content Management in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems FTB is running and its propensity to invest more and deepen its relationship with Chatango , Brightcove , GoDaddy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing FTB revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for FTB intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
FTB Tech Stack and Enterprise Applications
FTB AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Chatango | Legacy | Chatango | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Ftb implemented Chatango on its website. Ftb deployed Chatango as a customer-facing chat solution in the Chatbots and Conversational AI category to support visitor engagement on ftbl.tv. The rollout targeted external engagement and basic support workflows for a Vietnam-based insurer with a small 10 person team. Implementation centered on embedding the Chatango widget into site pages to enable real-time messaging and structured visitor conversations.
Configuration followed standard website integration patterns, using an embedded JavaScript widget and cloud-hosted conversation handling that are typical of Chatbots and Conversational AI deployments. Functional capabilities implemented include real-time messaging, session-based visitor chat, administrative moderation controls, and simple conversational prompts to surface relevant content to visitors. Governance and operational ownership were retained internally by Ftb staff, with lightweight moderation and availability controls configured for site operators. The deployment links Ftb, Chatango, and Chatbots and Conversational AI to the business functions of customer support and marketing-driven fan engagement.
|
FTB Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Brightcove | Legacy | Brightcove | Audio Video and Web Conferencing | Collaboration | n/a | 2021 | 2021 |
|
|
|
|
|
Collaboration | Collaboration |
|
2013 | 2013 |
|
|
|
|
|
Collaboration | Collaboration |
|
2023 | 2023 |
|
FTB Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OpenCMS | Legacy | OpenCMS | Web Content Management | Content Management | n/a | 2023 | 2023 |
|
FTB CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Digital Advertising Platform | CRM |
|
2023 | 2023 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2023 | 2023 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2023 | 2023 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2023 | 2023 |
|
|
|
|
|
Tag Management | CRM |
|
2020 | 2020 |
|
FTB IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2023 | 2023 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2013 | 2013 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2013 | 2013 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2023 | 2023 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2022 | 2022 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2022 | 2022 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2016 | 2016 |
|
FTB CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
DDoS Protection | CyberSecurity |
|
2021 | 2021 |
|
|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2022 | 2022 |
|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2023 | 2023 |
|
|
|
|
|
Secure Web Gateways (SWG) | CyberSecurity |
|
2018 | 2018 |
|
IT Decision Makers and Key Stakeholders at FTB
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by FTB Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||