SEFE Marketing and Trading
SEFE Marketing and Trading Technographics
SEFE Marketing and Trading Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by SEFE Marketing and Trading and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1500 SEFE Marketing and Trading employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that SEFE Marketing and Trading has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2014, SAP HCM (HR) for Core HR in 2010, SAP Analytics Cloud for Analytics and BI in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems SEFE Marketing and Trading is running and its propensity to invest more and deepen its relationship with SAP , ADP , Cornerstone OnDemand or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing SEFE Marketing and Trading revenues, which have grown to $6.86 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for SEFE Marketing and Trading intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
SEFE Marketing and Trading Tech Stack and Enterprise Applications
SEFE Marketing and Trading ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP | n/a | 2014 | 2015 |
In 2014, SEFE Marketing and Trading implemented SAP ERP ECC 6.0 to consolidate core finance and controlling processes across its London finance organization and global trading operations. The deployment concentrated on Finance and Controlling capabilities, with delivery coordination between the London SAP Finance and Controlling team and a St Petersburg Capability Manager to ensure alignment with the global SAP model, addressing Finance, Treasury, Tax, Retail Finance and Global Trading Operations business functions.
SAP ERP ECC 6.0, an ERP Financial application, was configured to cover a broad SAP FICO footprint including FI modules GL, AR, AP and AA, CO cost center accounting and assessments, FSCM cash management fundamentals, SAP Banking e-banking and Bank Communication Manager, plus Travel Management. Functional solution design activities included requirements elicitation, functional specification and configuration of standard modules, specification of custom development when required, and attention to IFRS 9 accounting and period end closing workflows.
Integrations and process scope emphasized BW and BW/ECC integration for reporting, banking interfaces via BCM and e-banking for treasury operations, and transactional flows supporting procure to pay, invoicing to cash, record to report and trade settlements. Operational coverage included London finance stakeholders, local Finance and Treasury, Tax teams and Global Trading Operations, with cross-site collaboration and offshore team engagement noted for development and capability support.
Governance and delivery practices centered on backlog-driven change, small change and project initiatives to support the annual finance roadmap, and structured acceptance processes. Change control included high level and detailed requirements framed as stories with acceptance criteria, coordinated unit and QA testing, business UAT, business readiness planning, user training and post-implementation reviews, with the SAP FICO analyst role providing ongoing functional advisory and change management support.
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ERP Financial | ERP |
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2023 | 2024 |
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Expense Management | ERP |
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2014 | 2015 |
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SEFE Marketing and Trading HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP HCM (HR) | Core HR | HCM | n/a | 2010 | 2011 |
In 2010, SEFE Marketing and Trading implemented SAP HCM (HR) within its Core HR landscape to support the HR team and the Operations function in the United Kingdom. The deployment focused on managing the end to end employee lifecycle, with explicit operational responsibility for onboarding, joiners movers leavers processes, position creation and amendment, and maintenance of organisation structures and employee records.
SAP HCM (HR) was configured to handle Personnel Administration and Organizational Management workflows, including contract generation and post offer coordination, post induction and probation administration, and the creation of letters and employee correspondence to support JML activities. The configuration emphasized position management and org structure updates to reflect team changes and to enable consistent employee data for downstream processes.
Operational coverage included regular and ad hoc reporting in support of Payroll and compensation review activities, administration of maternity paternity and adoption leave arrangements, and monitoring of visa expiry and extension requirements to ensure compliance with UK Border Agency guidelines. Day to day use centered on HR administrators updating employee data in SAP and responding to reference requests and operational queries from line managers and employees.
Governance was built around agreed SLAs for HR administration and a formal escalation path for changes in JML processes, with the HR Systems and Operations Lead accountable for continuous process improvement. Documentation of employee files, role based access to SAP HCM (HR) data and routine reporting processes supported operational control and auditability across HR and Operations functions.
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Payroll | HCM |
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2015 | 2015 |
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Recruiting, Applicant Tracking System | HCM |
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2017 | 2017 |
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Time and Attendance | HCM |
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2010 | 2011 |
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SEFE Marketing and Trading Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Analytics Cloud | Analytics and BI | Analytics and BI | n/a | 2021 | 2021 |
In 2021, SEFE Marketing and Trading implemented SAP Analytics Cloud as its Analytics and BI platform. The deployment was positioned to provide consolidated analytics across trading, origination, sales and corporate finance functions within the organisation, centralizing visualization, reporting and planning workflows onto a single analytics tier.
SAP Analytics Cloud was configured to support model driven reporting, interactive dashboards, planning and budgeting, and story based visualizations, leveraging the product's modelling and planning capabilities for commercial and finance use cases. The implementation established role based access controls and semantic models to enable business self service for trading desks and finance analysts while preserving controlled data governance consistent with an Analytics and BI program.
The architecture was integrated with SAP Business Technology Platform and SAP Datasphere to provide a governed data layer and data virtualization, and it was aligned with SAP Master Data Governance for master data consistency. The solution was designed for a hybrid cloud footprint with multicloud connectivity, enabling both live and import connectivity patterns between on premises trading systems and cloud data services, positioning SAP Analytics Cloud as the front end for enterprise analytics on the SAP stack.
Enterprise architecture governance was formalized through a solution approval process and domain architecture review boards, reflecting the Domain Architect Manager remit to define roadmaps, review proposals, and ensure compliance with security and data protection standards. The rollout emphasized architectural documentation, solution maps, and operational handover to business analytics teams, and the platform architecture was designed to accommodate API management and multicloud integration patterns as required by the enterprise IT roadmap.
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Data Warehouse | Analytics and BI |
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2015 | 2015 |
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SEFE Marketing and Trading Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2018 | 2018 |
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SEFE Marketing and Trading Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Enterprise Content Management | Content Management |
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2017 | 2017 |
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SEFE Marketing and Trading CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Marketing Automation | CRM |
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2015 | 2015 |
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SEFE Marketing and Trading ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2021 | 2021 |
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SEFE Marketing and Trading Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Procurement | Procurement |
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2021 | 2021 |
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Supplier Relationship Management | Procurement |
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2020 | 2020 |
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SEFE Marketing and Trading TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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ETRM | TRM |
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2015 | 2015 |
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SEFE Marketing and Trading PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2015 | 2015 |
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SEFE Marketing and Trading IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Database Management | IaaS |
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2025 | 2025 |
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IT Decision Makers and Key Stakeholders at SEFE Marketing and Trading
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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SAP BW Solution Architect | Manager | IT | |
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Head of Global Corporate Services IT | Director | Finance | |
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Head of Business Planning & Reporting | Director | Finance | |
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Corporate Planning and Reporting Manager | Manager | Finance | |
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Head of IT | Director | IT | |
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Head of Fundamentals & Analytics | Director | Finance | |
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Group Head Of Human Resources | Director | HR | |
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Head of Group IT Strategy & Governance - GPG Group | Director | IT | |
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Head of HR Operations, Payroll and Benefits | Director | HR | |
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Finance Manager | Manager | Finance | |
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Apps Being Evaluated by SEFE Marketing and Trading Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from SEFE Marketing and Trading IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the SEFE Marketing and Trading digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD SEFE Marketing and Trading Technographics
SEFE Marketing and Trading is a Utilities organization based in United Kingdom,
with around 1500 employees and annual revenues of $6.86 billion.
SEFE Marketing and Trading operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, SAP HCM (HR) and SAP Analytics Cloud,
covering areas like ERP Financial, Core HR and Analytics and BI.
SEFE Marketing and Trading has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP.
SEFE Marketing and Trading recently adopted applications including
Oracle Database@Azure in 2025, SAP S/4 HANA in 2023 and SAP Analytics Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of SEFE Marketing and Trading’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates SEFE Marketing and Trading’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete SEFE Marketing and Trading technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.