Gelato Messina
58 Mentmore Ave,
Rosebery, 2018, NSW,
Australia
Rosebery, 2018, NSW,
Australia
61 2 9317 3191
Consumer Packaged Goods
Gelato Messina Technographics
Gelato Messina Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Gelato Messina and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Gelato Messina employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Gelato Messina has purchased the following applications: Xero for ERP Financial in 2018, Xero Payroll for Payroll in 2018, Monto Webflow for eCommerce in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Gelato Messina is running and its propensity to invest more and deepen its relationship with Xero , Stripe , Apple or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Gelato Messina revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Gelato Messina intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Gelato Messina Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Xero | Legacy | Xero | ERP Financial | ERP Financial Management | SMB Consultants | 2018 | 2018 |
In 2018 Gelato Messina implemented Xero as its ERP Financial application with assistance from SMB Consultants to move finance and accounting onto a cloud payroll and bookkeeping platform. The decision followed a period where the business was operating with manual back-end processes and paper-based systems that constrained rostering, timekeeping, and payroll accuracy, creating an immediate need for a cloud-based financial system to support multi-site operations.
The Xero implementation focused on core accounting and payroll workflows within the ERP Financial category, configured to accept timesheet data and employee records from an external scheduling system. Xero was provisioned to handle payroll processing and chart of accounts consolidation, while configuration work included mapping pay formulas at the employee level so imported timesheets could be correctly translated into payroll runs.
Integration architecture centered on an out of the box connection between Xero and the Deputy workforce management platform, enabling automated import of timesheets into Xero payroll and export of employee personal details from Deputy into Xero. Operational coverage extended across multiple store sites and touched finance, HR and store management functions, with store managers relying on Deputy for rostering and Xero for final payroll reconciliation.
Governance and process changes included standardizing pay formula assignment per employee in Xero and instituting a cadence where timesheets exported from Deputy are reviewed and imported into Xero for payroll execution. Reported outcomes from the deployment included greater payroll accuracy, reduced paperwork, faster multi-site rollout of cloud rostering and wages, and improved staff trust and administrative efficiency, benefits that were attributed to the combined Xero and Deputy solution and the consulting support from SMB Consultants.
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Xero | Legacy | Xero Payroll | Payroll | HCM | SMB Consultants | 2018 | 2018 |
In 2018 Gelato Messina implemented Xero Payroll to centralize payroll processing across its multi-store Australian operations within the Payroll category. The rollout followed an SMB Consultants engagement that had already moved finance and accounting onto the Xero platform, and was coordinated with Deputy for time and attendance capture to create an end to end payroll workflow.
Xero Payroll was configured to accept timesheet imports from Deputy, with employee personal details exported from Deputy into Xero Payroll and pay formulas maintained per employee inside Xero. Core functional capabilities implemented included automated timesheet ingestion, payroll calculation driven by configured pay rules, and centralized pay run preparation for store-level staffing cohorts and head office payroll administrators.
Integrations were a central element of the implementation, SMB Consultants linking Deputy and Xero Payroll so that hours logged at individual Gelato Messina stores flowed directly into the payroll engine. Operational coverage included all retail sites and store managers who used Deputy for rostering and clock ins, while payroll administrators used Xero Payroll for finalization and payments, creating a single source of truth for hours and pay data.
Governance and process changes formalized a new payroll workflow, where managers confirm rosters and timesheets in Deputy, exported data is reviewed and pay formulas are updated in Xero Payroll, and payroll runs are executed centrally. Explicit outcomes reported by the business include reduced paperwork, greater accuracy in determining pays, improved staff trust, and a cloud based, streamlined rostering and wages process that provided a more reliable payroll operation.
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Time and Attendance | HCM |
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2018 | 2018 |
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Workforce Scheduling | HCM |
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2018 | 2018 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Monto | Legacy | Monto Webflow | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021 Gelato Messina deployed Monto Webflow on its website to support eCommerce, using the vendor platform as the primary public storefront and content management layer. The implementation centered on web-native storefront architecture and CMS-driven product pages to enable direct-to-consumer order capture through the corporate site, with emphasis on responsive catalog presentation and online checkout flows.
Monto Webflow configurations included a CMS-backed product catalog, shopping cart and checkout configuration, payment processing hooks and content merchandising capabilities, supporting promotional content, product detail pages and staged publishing workflows. The deployment leveraged category-standard eCommerce capabilities such as product attribute management, content-driven merchandising, cart validation logic and order capture for online purchases.
Operational ownership sits with Gelato Messina’s eCommerce and marketing teams who manage catalog updates, content approvals and merchandising rules, with centralized content governance and staged publishing processes to control live site changes. The implementation is scoped to the company website as the primary online sales channel and references Monto Webflow as the application handling storefront, content and order capture functions.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2018 | 2018 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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AML, Fraud and Compliance | TRM |
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2022 | 2022 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Gelato Messina
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Gelato Messina Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Gelato Messina Technographics
Gelato Messina is a Consumer Packaged Goods organization based in Australia,
with around 200 employees and annual revenues of $30.0 million.
Gelato Messina operates a diverse technology stack with applications such as
Xero, Xero Payroll and Monto Webflow,
covering areas like ERP Financial, Payroll and eCommerce.
Gelato Messina has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Xero and Monto.
Gelato Messina recently adopted applications including
Bubble Platform in 2023, Ravelin Fraud Protection in 2022 and Monto Webflow in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Gelato Messina’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Gelato Messina’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Gelato Messina technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.